Just Do It
Throughout the years, some men have thought that they were above women and that women couldn 't do what men do. So, some women don 't try to do anything they think is too hard for a woman and let men do it instead. In the Nike ad the creator attempts to convey by using the slogans, “JUST DO IT” and ”I DUNK LIKE A GIRL KEEP UP” , that anything a guy can do a girl can do just as well or maybe even better! This Ad also shows a young-fit woman dunking s basketball with the speed and power of lightning as she shattered the backboard to appeal to her audience. This one done to demonstrate to girls and woman that they can become fit and possess the power to perform as well as any man can perform.
The creator of the Nike ad attempts to
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Now, usually lightning represents danger, for instance, when a person has been struck by lightning in a thunderstorm they are often seriously injured or they may even die. However, here the Ad’s creator uses lightning to show off the woman’s strength and power. In doing this the creator shows lightning exuberating from the powerful woman (woman power). While this Ad Proves its point, it’s not realistic because in real life it’s hard to fathom someone creating lightning out of nothing.
The slam dunk is the most admired and efficient shot in basketball. Because it is also the most popular shot that basketball fans look forward to see implemented, it is often portrayed in various “Slam Dunk” showcases and exhibitions around the world. The phrase "slam dunk" means "a sure thing", which basically implies that the action which has been completed (for example dunking the basketball) results in guaranteed success or impressive
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Shattering the backboard is a very in basketball, one that video game makers, movie producers, and other entertainment entities have begun to use to attract fans and customers. The reason why shattering is so popular is because it is so rare to see someone dunk so hard that back board to shatter. This is something that male basketball players have done for years, however in the Nike Ad it shows a woman basketball player shattering the backboard with ease. This feat does a lot to encourage women to know that they can indeed do anything that a man can do, and maybe even better! Just imagine how much encouragement this ad can be to women as they see women who are more or just as fit as males dunking and breaking the back board with ease. This, in itself, may encourage woman to go to fulfill out and by some Nikes and work towards making their dreams a reality! to get some Nikes which is why I believe is a helpful addition to the
Slamball is a high flying and high intensity game, which comprises elements of basketball and football. The athletic concepts are the same but applied to Slamball in a different manner. There are four players for each team on the court at all times, four separate trampolines on each side of the court, a fenced in court, and plenty of head gear and padding to go around. Slamball is meant to catch the viewer’s eye and give them an unmatched adrenaline rush.
In 1970 only 1 in 27 girls participated in high school sports, today that ratio is 1 in 3. Sports are a very important part of the American society. Within sports heroes are made, goals are set and dreams are lived. The media makes all these things possible by creating publicity for the rising stars of today. Within society today, the media has downplayed the role of the woman within sports. When the American people think of women in sports, they think of ice skating, field hockey and diving. People don’t recognize that women have the potential to play any sport that a Man can play, with equal skill, if not better.
...ennis, basketball, soccer, and martial arts—have come from the days of cheerleading and synchronized swimming when she was growing up in the ’70s.” Disparities in media coverage and over-sexualized female athletes on magazine covers is something that needs to come to an end because of its effects on both male and female viewers, young and old, athletes and non-athletes. Both female and male athletics influence young people and shape their personality and morals as they mature. Retired WNBA player, Lisa Leslie credits her participation in basketball with shaping her character, as well as her career. “Sports can also help teenagers during an awkward time in their development.” (“Women’s Athletics: A Battle For Respect”). The solution is to come together as a society and identify how to balance the respect for female and male athletes in the media.
The Glass Menagerie by Tennessee Williams is a classic example of a story with its themes being expressed in the form of a heavy symbolism influence. Each member of the Wingfield family, including Amanda, Laura and Tom, has their individual internal and emotional struggles. These problems are represented with symbols that are strongly emphasized throughout the story as they relate to the family. It is apparent that Tom and Laura’s symbols are some of the most important. These symbols include the fire escape, the nickname “Blue Roses” given to Laura, and the unicorn figurine in Laura’s glass menagerie.
As it becomes increasingly acceptable for women to be athletic in American culture, a new question arises: in which sports should women be allowed to participate? From a physiological standpoint, it has been scientifically proven that female bodies do not differ significantly enough from male bodies to prevent them from participation in any "male" sports. This division between "male" and "female" sports clearly stems from age-old, socially constructed norms of femininity and masculinity. When women attempt to challenge these societal molds by participating in sports that are traditionally male, the intricate web of norms is disrupted. Like many other instances where traditional social constructions are tinkered with, individuals and communities are forced to reevaluate how they think about and categorize their surroundings. I would argue that women's participation in athletics, especially in non-traditional sports, is instrumental in breaking down stereotypes and social confines that have plagued women for centuries
In a society where the sports marketing industry predominantly targeted men, Nike sought to go against the status quo and empower young girls to encourage them to participate in sports. Nike identifies the social issues of gender inequality by attacking the stereotype that young girls should not be encouraged to engage in physical in sports. The campaign identifies that young women will have a greater self-esteem and self-confidence if involved in sports.
Creators want their commercials, tv shows, movies or articles to draw the audience in. They strive to get your attention using ethos, pathos and logos. A Nike commercial with LeBron James as the star did just that. The commercial about following through with your dreams and becoming big out of nowhere is spine chilling and inspiring.
Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand. As a result the company is limited nowadays to its core competencies of Design and Marketing.
Unlike male athletes, who are portrayed to be athletic and meant for performance, female athletes are shown through their beauty and sex appeal overshadowing court performances (Liang). Susan K. Cahn, professor at the University of Buffalo, who researches the history of women in sports, would agree with Liang and say that female athletes who inherently express strength and independence which are not traditionally feminine qualities, are often categorized as masculine and lesbian. Dr. Kahn explains asserts their femininity through the media. Only a few female athletes will earn large salaries from playing sports, which causes many to embrace the media’s sexualization. Females can show off their bodies to obtain more exposure and endorsements (Corbett). If the female athlete is stooping this low for a little extra attention to get endorsements, and money, maybe sports should start considering giving more money to its female athletes. For example, Anna Kournikova does not actually make a lot of money from playing tennis, and in fact, has never won a major tournament. Instead, she has become the world’s most highly paid women’s tennis player through endorsements that emphasize her sex appeal over her athleticism (Corbett). Showing off the female body in sexual ways in public is becoming the norm, and it should not
Phil Knight started his shoe company by selling shoes from the back of his car. As he became more successful in 1972 he branded the name Nike. In the 1980’s Nike Corporation quickly grew and established itself as a world leader in manufacturing and distributing athletic footwear and sports' attire. The Nike manufacturing model has followed is to outsource its manufacturing to developing nations in the Asia Pacific, Africa, South and Latin Americas; where labor is inexpensive. It quickly became known for its iconic “swoosh” and “Just do it” advertisements and products. Its highly successful advertising campaigns and brand developed its strong market share and consumer base. But, the road has not always been easy for Nike; in the late 1990’s they went through some challenging times when their brand become synonymous with slave wages and child labor abuses. During this period, Nike learned that it paramount that the company understands its stakeholders’ opinions and ensures their values are congruent with their stakeholders. Nike learned that their stakeholders were concerned with more than buying low cost products; their customers were also concerned with ethical and fair treatment of their workers. Because Nike was unwilling to face the ethical treatment of its employees, the company lost its loyal customers and damaged its reputation. Nike has bounced back since the late 1990’s and revived its reputation by focusing on its internal shortfalls and attacking its issues head on. Nike nearly collapsed from its missteps in the late 1990’s. They have learned from their mistakes and taken steps to quickly identify ethical issues before they become a crisis through ethics audits. This paper is based on the case study of Nike: From Sweatsh...
In this story by Kate Chopin, the heart trouble is both a symbolic and physical malady that stands for her ambivalence towards her unhappiness and marriage conjoined inability to be free. The first thing we qauire in the book is that Louise is suffering from a heart problem;additionally we learn that her heart problem is also the reason why the announcement of the death of Brently seems so threatening now. It is also clear that an individual with a heart problem would certainly not deal with such terrible news. In any instance where Louise tries to go through the idea of her renewed independence, her heart races as the blood in her veins pumps to the extremes. As the story ends, Louise dies. The diagnosis of her heart disease looks appropriate to her disease but it seems even more appropriate since she experienced shock once she saw Brently. Surely, such shock is enough to drive her to her deathbed. It is however ironic that the doctor concludes that the main reason as to the death of Louiseis overwhelming joy. It is ironic because it is not joy that had led to her death but rather loss of joy, which had killed her. Louise had certainly died because of a broken heart that was caused by the idea of suddenly losing her much loved independence (Chopin, The Story of an Hour)
The first film we watched was a documentary entitled, Dare to Compete; it provided a brief history of women in film, focusing primarily on American women in sport from the late 19th century to the present. From this film we gained a notion of where women have been and how far we've come in the sports world. In fact, the growing equality, autonomy and independence of women throughout the 20th century from the suffragette movement to the adoption of Title IX and the Equal Rights Amendment is linked directly with the growing prominence and acceptance of women in sports. The main themes of the film, along with the examination of women in sport, were the celebration of the female athlete and how far women have come in the sports world as well as a reminder that female athletes have not yet attained the same status as male athletes.
How have women been portrayed in sports advertisements? Before I started school, I spent a large portion of my days outside, being an active child. I continued to be active throughout elementary school, and then in middle and high school I joined just about every sports team I could, including: cross country, golf, volleyball, gymnastics, and track. I consider myself lucky to have been given so many opportunities, since women were unable to participate competitively in sports until the 1900’s. I have always been interested in sports and living an active lifestyle, so when I reached high school and became more competitive, I wanted the best equipment to reach my athletic potential. I did some research and asked friends and family which brand of sports equipment and athletic wear they would recommend; many said Nike. This is understandable, because Nike outranks many competing companies due to its brand becoming a community of loyal customers, who continually buy quality products from a company that adapts to the times, and outperforms their competition. When I looked at Nike’s advertisements, however, I found the men’s advertisements to be athletic and inspirational, but the women’s were seductive and sexualized. Women have been given more rights since the 1900’s, and are hypothetically equal to men, but there is a difference between how they are portrayed in advertisements. Are women portrayed in all sports advertisements as sex objects, and if they are, why are women portrayed in a different way than men are in advertisements where many would think they’d be portrayed similarly?
Women have been criticized when it comes to sports participation, sports is viewed as a dominant role for males and females should play a supportive role rather than participating in the actual field activities, this is just one of many reasons why inequality still exists. Sandys (2007) suggests that gender inequality in sports stems from the stereotypes that exist in society today. For example, stereotypes of women’s physical abilities and social roles are still very prominent today, and so women naturally feel inferior in the sports domain. If we stray away from the right track towards gender equality in sports and increased feelings of empowerment will only be reached if these stereotypes are eliminated (Sandys, 2007). Therefore, it could be argued that increased media coverage of women’s sports could be a possible solution, because it would serve to ed...
Throughout much of the Glass Menagerie there is symbolism. Weather the symbolism is in the name Blue roses, which Jim calls Lora, or the unique glass unicorn. The Glass Menagerie, written by Tennessee Williams, consists of a brother. sister, and a nagging mother. “In his drama, the Glass Menagerie, Tennessee Williams uses symbolism in order to develop multi-faceted characters and to display the recurring themes of the play. These various symbols appear throughout the entire piece, and they are usually disguised as objects or imagery” Within the story Williams hides many hidden meaning or symbols. Symbols are the used to represent an underline meaning, instead of come out and saying it. There are two main symbols that show up in the play; the glass menagerie, and the fire escape.