Super Bowl Advertisements Analysis Essay

Some people only watch the Super Bowl for the commercials. The advertisements during the Super Bowl are often the most notable, and most expensive, advertisements on television. In fact, a thirty second commercial costs around $5 million. The marketing impact goes beyond the thirty second advertisement, however. The advertisements are usually discussed on social media weeks after the big game. In the 2017 Super Bowl, there were three ads I liked and three I disliked for various reasons. I liked the Skittles, Kia, and Budweiser commercials. I chose the Skittles commercial because it was funny and entertaining. In the commercial, a kid was throwing Skittles through a window in order to get the attention of a girl. In my opinion, the advertisement was meant to entertain. It did a superb job of having an entertaining message that used its product. The Kia commercial was also

One commercial that I disliked was the Mr. Clean one. I believe the advertisement was meant to be funny and entertaining. However, I did not find it too funny. Basically, Mr. Clean was acting sexy by cleaning the floor. Usually I would not associate those actions with cleaning. I can see why they thought it was a good idea, but I believe it was not the correct route to go with cleaning products. The second commercial I did not like was from Turbo Tax. Basically, Humpty Dumpty fell of a wall doing his taxes. I think the advertisement was meant to entertain. Honestly, I was not amused. It made me question what an egg had to do with tax help. I had to Google which company had this ad, so they did not do a good job of selling their product. The last commercial I did not like was one from Wonderful Pistachios. In the commercial, an elephant falls off the treadmill. I usually find these commercials with the elephant funny but I did not find the Super Bowl one funny. It was meant to entertain with its joke, but I did not necessarily find it