1.1 Background of the study
In today’s world, the demand of food from the consumer is extremely high especially in developing countries.. There are two forms of food businesses in the food industry which are formal sector and the informal sector. The formal sector of food business generally located in a building provided with proper seating place. Meanwhile, the informal sector usually food sold by vendors direct to consumer on the street. Street food is one of the informal sectors doing the action of selling food. Street food is defined as food and beverages prepared and sold by vendors on the street and public places for immediate consumption without further processing or preparation. In this universal picture, considering the food buying behavior of younger generations will be a fundamental role because the younger generations express considerable part of present consumption as well as those of the future, as they are the category that will cause the greatest buying power in coming years. According to Riddell, Ang, Keast & Hunter (2011), other studies analyze the relationship between the eating behavior of young people and their lifestyles, particularly from the family home to independent living. Student buying behavior mostly influenced by their parents as they are serve to be student main role model (McNeal and Ji,
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In past research, data available on street food only focuses on the consumption and sources to the millions of people but least focuses on students buying behavior. This subject will contribute in identifying the major element that may influence student buying behavior towards street food. Other than that, this also help pave way for further research to be done to extend the knowledge and understanding the street food and its nutrition to the consumers. It helps as an eye-opener on consumers’ perception about nutrition and the application of nutritional knowledge in their daily
The table demonstrates the amount of money (in millions) big fast-food restaurants spend on making advertising to the public youth. (Source: The Nielsen Company (2010) from "Marketing Aspects Of Nutritional Labelling.").
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
In relation to the modern world of food, in terms of ways in which people or families have grown accustomed to this in turn affects the ways in which students and teenagers eat. In Jonathan Safran Foer’s article, “The American Table and The Global Table,” he expresses that people consume so mindlessly and ignorantly that as a nation, we are giving the government opportunities to manipulate the ways in which food is perceived. Foer argues that “today, to eat like everyone else is to add another straw to the camel’s back” (Foer 971). This is significant in that it highlights the role that consumers play in the food industry. Put bluntly, the more mindless demands that are made, the worse the situation becomes. Students and adolescents, ambitious and goal-driven, often claim that it is important to stop such unawareness, but the irony lies in the fact that we might be just as unaware. The more we demand, the more the government complies and essentially, people are “sending checks to the absolute worst abusers” (Foer 968). As administrators in the cafeteria, where finances are limited, and time is constrained on a daily basis, I believe it is so important that your team continues to implement quick, but sustainable food choices. In a sense, it is purely the matter of the ways of how easily students can be conditioned into choosing the right foods and by continuing to maintain these healthy options students will be able to avoid the growing epidemic, obesity. Michael Pollan claims that “daily, our eating turns nature into culture, transforming the body of the world into our bodies and minds,” and what can be drawn from this is that people are affected by habits and if students are habitually surrounded by these healthier food choices, the result will be most significant and beneficial in the end (Pollan 10). While I am not saying that by implementing a
Fast food chains, the main problem responsible for multiple health problems around the world has still not changed any of their ingredients or additives to make a positive change. Fast food meals have been linked to multiple health problems. Such health problems like heart diseases, which is the leading cause of death of men and woman in the United States. Fast food has also been linked to obesity, due to the high amount of fat and carbohydrates found in their meals. An equivalent aspect is the additives added to fast food like trans-fat and sodium, which are both linked to leading to multiple health problems. Yet fast food chains have not done anything in regards to all of this health problems. Fast food chains are still harming the public
Out of the millions of ways to spend twelve hundred dollars yearly, American’s are found to spend this amount of money in the fast food industry. The working class, lower class, and children are mainly attracted through fast food marketing methods. These methods enable continuous growth within the fast food industry, and allow for it to be a staple for these socioeconomic groups. The nutritional value is not a top priority for both parties because it is inexpensive, made quickly, and taste good. These socioeconomic groups are vital towards the success of the fast food industry. It is producing billions of dollars in revenue from disadvantaged consumers, endangering meanwhile their health. They widely use the cradle-to-grave marketing strategy
By using observation method, a wide variety of behavior can be recorded. Picking through the garbage on the side of the road can reveal behaviors of fast-food customers, or sitting for only one hour in the university canteen can understand the gender differences in choosing (diet) meal, or even watching the customer’s behavior from deciding which yogurt to be taken off its store shelves in the supermarket can also answer the question: Are the customers be attracted by its appearance or flavor or price or brand or nutrition? The aim of this observation assignment is to evaluate and explain the different types of interactions between individual and groups present, as well as the environment in which these interactions take place. The field observation was conducted at the Vietnamese fast-food restaurant named “We love Banhmi” in Budapest, and the role adopted, was that of observer as a non-participant. Group structures as well as overall activity, patterns of behavior, and the duration and timing of such behaviors and interactions were observed and recorded. Sociological concepts pertaining to age, gender, and appearance were also noted and applied.
Eating out at fast food restaurants regularly can severally drain one’s budget, which can society can do without. Any form of dining outside of the home, but with fast foods it is worse. Fast foods restaurants like McDonalds, KFC, and Pizza Hut are more entic...
This research would help to understand the importance of having a healthy and nutritional food habits. This research paper will help to get an estimate importance of various factors affecting the choice of fast food outlets by Indian young consumers.
The purpose of this study is to examine what are processed foods? What are the associated problems? Also, to determine if processed foods affect students’ health and their academic performance. In addition, what is the position of the Food and Drug Administration (FDA), United States Department of Agriculture (USDA) and food industry in the distribution of processed foods in schools? Also, to determine the outcome of this study, the behavior and health of students along with the governing agencies were analyzed to establish, if processed foods should be banned from schools or just monitored carefully.
Throughout the world fast food has made a tremendous impact on the marketing world and the people that are consuming the food. Marketing has been directed towards the children and adolescents throughout the world and has benefited but also harmed the fast food companies that are using these marketing techniques. The use of toys and catchy tunes attract these young people to want to buy the food from that company. But the examination of the healthiness of the food has also harmed the profit margin for these companies. Overall, the fast food industry has taken significant damage in the way that they currently run things from the way they market to the health concerns that is caused by the food.
On some days, teachers would pile us with homework and also as the school examinations were around the corner, we had to ensure we used our time wisely. Thus to avoid wasting time by preparing food from scratch I usually go to the hawker centre that is a stone's throw away from my hair. This one advantage of having hawker centres in singapore. As hawker centres are ubiquitous in singapore, under most public housing blocks or next to it , we can find a food court. Thus, this allows me to save on travelling to hawker centres and thus can use the time that I had save to concentrate on my studies. However, I have also learnt that regular consumption of food from hawker centres unhealthy, at time I would take the extra effort to cook for myself. Thus, I treasure the hawker centres in Singapore as they had help throughout the stressful period of examinations by helping me to save time and by helping me to release my stress through devouring these delectable
Fast food can be defined as any food or drinks that have no or little nutrient value to the diet. Junk food and soft drinks are familiar to local communities, especially teenagers and children. Every day the media advertise various types of junk foods and soft drinks like fried chicken, soda, coke, burgers, hot dogs, instant noodles and pizza. These foods and drink are easily available, tasty and reasonably priced. Therefore, fast food is very popular and successful in changing tastes of our society. It is also linked with modernization and encompasses the whole way of life including nutrition and taste, and is said to conform to the modern era that emphasizes time. However, in terms of health, fast foods actually give many negative effects that should be give attention by the society. Nowadays, in many countries, obesity becomes a serious problem need to face by the government. So, to prevent the negative
In distinction to purchasing a particular item, then to how it has cooked and prepared or rather takeout food, decides the families’ diet and even choices in food of what they consume. Whether the food cooks in olive oil, vegetable oil, or butter can determine the taste of a meal, but also can improve the health of the meal. The preparations made in order to prepare a meal for the family could perchance measure in convenience. The level of convenience can range around take-out, instant foods, TV dinners/ microwavable, and stuff from a box to healthy homemade/ from scratch, baked/cooked, steamed, and stuff from a can. Not that some convenient foods cannot originally contain good health contents, nonetheless the small changes that can make someone’s food intake much healthier even with a small budget. When purchasing grocery items with a low income, whether an item according to a good healthy diet compares with an item that consists of a bad nutritional value. Parents will purchase the unhealthy choice deceived for its promise to satisfy their children, however, a similar item that stands healthier with the same weighed oz. will fill the proper nutrients that a child needs while they still proceed to grow, unlike processed foods that can fatten a child and stunt their
The main cause of eating fast food is that we are running a fast pace life and we seem to find no time in the day to sit down and prepare a healthy food for ourselves. Therefore, fast food restaurants are continuing to grow their business and we are continuing to put our health at risk as consumers. Thus, in my opinion consuming fast food is not a wise choice for any of us and we should stay away from eating it because it has many drawbacks than the benefits. The changes in lifestyle worldwide from past few decades have shown a great impact on the pattern of food consumption. One of the most common trends in consumption of fast food is eating food outside the home. Family work pattern has also changed and as have family structure,
As of today, fast food has become an essential element in daily life and as something people depend on. Among the common excuse given as of why people consume fast food regularly is that it is convenient to get hold of fast food because fast food chains are just everywhere and also because their service is quick and efficient, especially for those who are always in a rush and do not want to have to wait hours for their meal like students. Another common reason why people go for fast food is because of the cheap price. The average price for a meal set at various fast food chains in the States could be as low as 4 USD excluding tax and it is undeniably a bargain, if only consuming fast food regularly would not affect your health. Everyone is not ignorant of the fact that regular consumption of fast food could bring harmful effects to our wellbeing but somehow, people often look past this. Fast food really should not be consumed regularly due to its effects to health despite how easy it is to get them. This essay will discuss the reason why fast food is harmful to health as it can cause heart diseases, diabetes and obesity.