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Renewable energy introduction thesis
Strategic group map
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Strategic Group Mapping According to Michael Porter whom developed the concept of a “strategic group” it is used in strategic management in order to group companies within an industry which share similar business models or combinations of strategies. The concept’s main focus is to aid in identifying direct competitors and how they directly compete with the firm. Strategic mapping can also be used to identify opportunities. In 2006, China’s government enacted a renewable energy law with a goal of directly supporting the growth of clean energy companies (Bradsher 2010). Companies that fall within the strategic group along with NRG Energy includes Camco International, Canadian Solar, Inc. (CSI), China Biodisel International, and China Sun Biochem. Camco specializes in assisting industrial companies and utilities in order to create and maintain greenhouse gas emission reduction projects. Same as NRG Energy, the company focuses on managing the entire process from the beginning of the project to the final delivery. CSI is just as independent as NRG Energy as it is it’s own standard solar module as well as specialty solar module. Also just as NRG Energy it is a product company which is able to handle consumers of their product situated in various markets worldwide. Based in Longyan, a Fujian province of China, China Biodiesel’s main focus is on the commercial production of biodiesel. Maintaining it’s innovative edge just as NRG Energy, China Biodiesel has developed proprietary processes and technology, using waste cooking and other oils, for biodiesel production (Bert 2007). China Sun Biochem recently completed constructing an ethanol plant in Shenyang, China giving the company a comparative advantage over NRG Energy. China Sun Bioche... ... middle of paper ... ...and Chai Qimin, (2007). “Renewable Energy Futures: Targets, Scenarios, and Pathways,” Annual Review of Environment and Resources, Vol. 32: 205 -239 (Volume publication date November 2007) Jacobsson, Staffan & Johnson, Anna, 2000. "The diffusion of renewable energy technology: an analytical framework and key issues for research," Energy Policy, Elsevier, vol. 28(9), pages 625-640, July Jeffrey S. Harrison, Caron H. St. John (2009), "Foundations in Strategic Management", Cengage Learning, pg 196 Kevin Porter, Open Access Transmission and Renewable Energy Technologies, Topical Issues Brief, National Renewable Energy Lab, NREL/SP-460-21427, September 1996. Porter, M. (1980) Competitive Strategy, Free Press, New York, 1980. US Energy Information Administration, Federal Energy Subsidies Direct and Indirect Interventions in Energy Markets, DOE/EIA-EMEU/92-02
2. Thompson and Strickland (2002), Strategic Management: Concepts and Cases, 13th Edition, Chicago Irwin Publications.
Wheelen, T. L., & Hunger, J. D. (2010). In Concepts in Strategic Management and Business Policy Achieving Sustainability, Twelfth Edition. Pearson Education.
http://www.army.mil/article/79388/ (accessed March 16, 2014). Tiwari, G.N., and R.K. Mishra. Advanced Renewable Energy Sources. Cambridge, U.K.: RSC Publishing, 2011. U.S. Congressional Record - Senate.
Dess, G. G., Lumpkin, G. T., Eisner, A. B., & McNamara, G. (2012). Strategic Management: Text & Cases (6th Ed.). New York, NY: McGraw-Hill.
Pearce II, J. A., & Robinson, R. B. (2011). Strategic Management 12th Ed. New York: McGraw-Hill/Irwin.
Fast Company,(139), 69-70,73,16. Retrieved from Research Library. Document ID: 1870795761. Wheelen, Thomas L. & Hunger, J. David, (2010). Strategic management and business policy.
Introduction The model of the Five Competitive Forces was developed by Michael E. Porter in his book "Competitive Strategy: Techniques for Analyzing Industries and Competitors" in 1980. Since that time, it has become an important tool for analyzing an organizations industry structure in strategic processes. Porters model is based on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. In particular, competitive strategy should be based on an understanding of industry structures and the way they change.
Strategic management is the ongoing process of ensuring a competitively superior fit between the organization and its ever-changing environment (Kreitner, G13). Strategic management serves as the competitive edge for the entire management process. It effectively blends strategic planning, implementation, and control. Organizations that are guided by a coherent strategic framework tend to execute even the smallest details of their mission in a coordinated fashion. The strategic management process includes the formulation of a strategy/strategic plans, implementation of the strategy, and strategic control. A clear statement of the organizational mission serves as the focal point for the entire planning process. People inside and outside the organization are given a general idea of why the organization exists and where it is headed. Working from the mission statement, management formulates the organization's strategy, a general explanation of how the organization's mission is to be accomplished. Then general intentions are translated into more concrete and measurable plans, policies, and budget allocations. Implementation is the most important part of the strategy. Strategic plans must be filtered down to lower levels to be success. Strategic plans can go astray, but a formal control system helps keep strategic plans on track. In the strategic management process general managers who adopt a strategic management perspective appreciate that strategic plans require updating and fine-tuning as conditions change. Given today's competitive pressures, management cannot afford to let strategic plans sit as is. A strategic orientation encourages farsightedness. Sun Microsystems Inc. is one company that developed a strategy to become the competitive leader and become the most reliable in the net business. I will explain how Sun's strategy integrates their marketing, management, technology, and service functions into one effective strategy. First I'll discuss who Sun is and what encouraged them to develop their strategy.
The future of the United States solar energy industry will be shaped not only by economic growth, but also by the rate of declining oil resources and the global realization of the consequences of human induced climate change. Political responses to this realization in the United States include; new policies, legislature, and tax incentives to both businesses and private households to promote growth and investment in the solar power industry.
• Hitt, Michael A; Hokisson, Robert E.; Ireland, RD. Strategic Management. 6th Ed., Masson, Ohio: Souht. Wester 2005.
Generally, strategic management is a set of managerial decisions and actions that determines the long-term performance of a company, involving both internal and external environmental scanning, strategy formulation, strategy implementation, and evaluation and control. According to the study of strategic management, the corporation should concentrate on monitoring and appraising outside opportunities and threats based on an organization’s strengths and weaknesses (Thomas Wheelen and David Hunger, 2012).
Stabell, C.B. and O.D. Fjeldstad. (1998). Strategic Management Journal. 19, 413-437. Retrieved November 11, 2006 from EBSCOhost database.
Hill, C. W., & Jones, G. R. (2008). Strategic Management: An Integrated Approach: An Integrated Approach. Cengage Learning.
In chapter thirteen of our book, Environment by Raven and Berg, it shows us just how important renewable energy sources are. Currently the United States of America thrives on the use of fossil fuels and nuclear power. The main problems with these types of fuel are that they are both limited and can be extremely harmful to our environment. They cause global warming, air pollution, acid rain, and oil spills (Environment), and not only that, but in the grand scheme of things, these sources really aren’t even that cheap of a fuel source. There are many alternatives to these all but outdated fuel sources.
Deal, W. (n.d.). Wind power: An emerging energy resource.Technology & Engineering Teacher, 70(1), 9-15. Retrieved from http://web.b.ebscohost.com/ehost/detail?sid=a747d6c4-9f9f-4066-be3e-d7d26a427ef2@sessionmgr115&vid=1&hid=114&bdata=JkF1dGhUeXBlPWNvb2tpZSxpcCxjcGlkJmN1c3RpZD1zc2Mmc2l0ZT1laG9zdC1saXZlJnNjb3BlPXNpdGU=