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Starbucks on the international market
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Starbucks is the most well-known coffee corporation in the world and the largest coffeehouse company. Although founded by Jerry Baldwin, Gordon Bowker, and Zev Siegl on March 30, 1971, Starbucks was really made famous by a man named Howard Schultz. Howard Schultz was born in Brooklyn, New York, on July 19, 1953. He attended Northern Michigan University on a football scholarship and graduated with a bachelor’s degree in communications. Schultz first discovered Starbucks when he was working as an appliance salesman at Hammerplast, a company that sold European coffee makers and coffee beans in the United States. He realized in the early 1980s that a small company in Seattle, Washington, was purchasing the bulk of Hammerplast stock - more, even, than Macy’s. When the number of sales to Starbucks increased more and more each year despite the small number of stores, Schultz said to himself, “I gotta go to Seattle.” Howard Schultz can still remember the day when he first walked into Starbucks - which was then called Starbucks Coffee Tea and Spice Company - in 1981 at Pike Place Market, when it had only been around for ten years. He recognized his college buddies, Jerry Baldwin and Gordon Bowker, and their neighbor, Zev Siegl, immediately. After tasting Starbucks coffee, Schultz admitted that he had “never had a good cup of coffee” before he had tasted Starbucks. Only a year later, in 1982, Schultz was hired as the director of retail operations for Starbucks. Starbucks at the time did not typically sell coffee drinks. Beans and coffee makers were their forte. In 1983, Schultz traveled to Milan, Italy, where he was struck by the numerous coffee bars. He saw “not only the romance of coffee . . . but a sense of community” in these c... ... middle of paper ... ...he adult human’s stomach capacity is nine hundred milliliters. 6. In just 2010, Starbucks had 137,000 employees, or as they like to call them, partners. This is twice the population of Greenland. 7. The average Starbucks customer goes to Starbucks at least six times a month, while a very loyal 20 percent go there sixteen times a month. 8. At $300 million, Starbucks spends more money on health insurance for its employees than it does on coffee beans. 9. A Starbucks grande coffee contains 320 milligrams of caffeine, which is over four times the caffeine in a can of Red Bull. Starbucks Corporation is a clearly thriving, popular, and cosmopolitan business. It is widely known throughout the world, and only continues to grow. Being the most well known coffee corporation in the world, Starbucks is a very influential part of the lives of Americans today.
Starbucks Corporation purchases and roasts whole bean coffees and sells them. As of September 28, 2003 (fiscal year-end 2003), Starbucks operated a total of 4,546 retail stores. Starbucks sells coffee and tea products through other channels, and, through certain of its equity investees. The Company has two operating segments, United States and International, each of which include Company-operated retail stores and Specialty Operations. Starbucks opened 602 new Company-operated stores during fiscal 2003. As of fiscal year-end, Starbucks had 3,779 Company-operated stores in the United States, 373 in the United Kingdom, 316 in Canada, 40 in Australia and 38 in Thailand. ¡]Smart money, 2004¡^
After taking over the operation of Starbucks in 1987, Schultz decided to expand the company's business. The next few years brought some positive changes to Starbucks. Starting with 17 stores in 1987, the company quickly expanded by opening stores in Chicago and Portland. With this period of expansion, Schultz hired some experienced people to help him manage the growth plans. In 1989, Schultz hired Howard Behar, who was familiar with opening and running several retail stores. A year later, Schultz brought in Orin Smith as the Chief Finance and Operations Officer. Both Behar and Smith were highly experienced in the industry and helped Schultz build the company's infrastructure.[1]
Founded in 1971 at Seattle’s Pike Place Market, Starbucks Coffee, Tea and Spices, as it was originally called, has been “brewing-up” its famous blends in over 43 countries, including the United States. Now called Starbucks Coffee Company, business isn’t just about the coffee and tea anymore. Starbucks has its own line of bottled water, handcrafted beverages, fresh food, entertainment, merchandise and a Starbucks Card. The company has received numerous awards for their outstanding business practices. Fortune Magazine has ranked them as one of “The Best 100 Companies to Work For” in 1998, 2000, 2002, and 2008 (Starbucks, 2008). The Starbucks Experience provides consumers and the general public a direct line a of business communication. From friendly baristas to press releases from CEO Howard Schultz, Starbucks keeps its “partners” informed.
When the 1980’s rolled around, it was a thriving company, in the Seattle area. However, the co-founders began to have other interests and were involved in other careers simultaneously. Despite that, the company was about to undergo a major turnaround. A man by the name of Howard Schultz started to pursue an interest in the company. He noticed that the coffee shop had a wonderful environment.
Over the years Starbucks have been pretty much a successful company without major conflicts or complaints. Starbucks was founded and established in 1971 by an English teacher named Jerry Baldwin, a History teacher named Zev Seigel, and a writer named Gordon Bowker. Starbucks is designated after coffee-doting first mate in Herman Melville’s Moby Dick and withal because the mental conception of the denomination evoked the romance of high seas and the seas faring tradition of early traders. The Starbucks logo is a two-tailed mermaid encircled by the store’s name.
In April 2003, Starbucks completed the purchase of Seattle's Best Coffee and Torrefazione Italia from AFC Enterprises, bringing the total number of Starbucks-operated locations worldwide to more than 6,400. On September 14, 2006, it was announced by rival Diedrich Coffee that it would sell most of its company-owned retail stores to Starbucks.
Firstly, Schultz’s accomplishment is caused by his aspiration of prosperity. On that buying trip he noticed coffee bars existed on practically every street. He learned that they not only served excellent espresso, they also served as meeting places or public squares. After that, he started dreaming about own an international coffee company, but his boss Jerry Baldwin the owner of the old Starbucks refused his request. Schultz was frustrated, but he didn’t just give up.
Schultz, Howard, and Joanne Gordon. Onward: How Starbucks Fought for Its Life Without Losing Its Soul. New York: Rodale, 2011. N. pag. Print.
Starbucks opens its first store in 1971 in Seattle. WA. From the very beginning it offered the coffee on highest standards to please customers. In year 1982 today’s CEO Howard Schultz joined Starbucks as a director of retail operations and marketing. Since that time the company started to grow rapidly. In just few years of operations more stores have been opened expanding a business around the country and around the world. Now, Starbucks has nearly 20,000 stores in 60 countries and it still growing opening more and more stores and moving into new countries. But the corporation is not only selling a coffee. When the company became more powerful and more valuable, Howard Schultz along with other board members and a president, started to get involved in all kinds of programs to make better coffee, but also to make the world better. These days a company recognizes itself as a part of the neighborhood it operates within.
Gordon Bowker, Jerry Baldwin and Ziv Siegl founded Starbucks in 1971. Their goal was to sell the finest quality whole beans and ground coffees (Starbucks timeline and history, 2004). In 1982, Starbucks had grown to five stores and started serving coffee to restaurants and espresso bars. Harold Schultz was employed as the director of retail operations and marketing. Harold Schultz convinced the founders of Starbucks to open a downtown Seattle coffee bar, which opened in 1984. With the success of Seattle coffee bar, Schultz left Starbucks to start his own company named Il Giornale. In 1987, Il Giornale acquired Starbucks retail operations for 4 million dollars. In addition, Il Giornale changed its name to Starbucks Corporation and opened locations in Chicago and Vancouver, B.C. (Starbucks timeline and history, 2004).
Starbucks is the world’s largest specialty coffee retailer, Starbucks has more than 16,000 retail outlets in more than 35 countries. Starbucks owns more than 8,500 of its outlets, while licensees and franchisees operate more than 6,500 units worldwide, primarily in shopping centers and airports. The outlets offer coffee drinks and food items such as pastries and confections, as well as roasted beans, coffee accessories, teas and a line of compact discs. The company also owns the Seattle's Best Coffee and Torrefazione Italia coffee brands. In addition, Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products. Starbucks Corporation was founded in 1985 and is based in Seattle, Washington. (Bramhall)
accessories and equipment, a selection of quality teas and a line of compact discs. Starbucks has over 8,700 retail locations in North America, Latin America, Europe, the Middle East, the Pacific Rim and is continuing to grow. When coffee is considered Starbucks has developed a worldwide name for itself and has become a huge success.
Starbucks is a worldwide company, known for is delicious brews of coffee and seasonal varieties of tasty drinks for any occasion. Starbucks opened with two main goals, sharing great coffee with friends and to help make the world a little better. It originated in the historic Pike Place Market of Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The creation of Starbucks’ name came from the seafaring tradition of early coffee traders and the romance evoked from Moby Dick. At the time, this individual shop specialized in the towering quality of coffee over competitors and other brewing services enabling its growth to becoming the largest coffee chain in Washington with numerous locations. In the early 1980s, the current CEO Schultz saw an opportunity for growth in the niche market. After a trip to Italy he brought back the idea of a café style environment of leisure and social meetings to the United States we now see in Starbucks locations today. Schultz ultimately left Starbucks to open his own coffee shop, Il Giornale which turned out to be a tremendous success. Fast forward a year later, Schultz got wind that Starbucks was going to sell all their components of Starbucks including their stores and factories, he immediately acquired the funds to buy Starbucks and linked both operations. Within five years he was able to open more than 125 stores starting in New England, Boston, Chicago, and gradually entered California. He wanted Starbucks to be a franchise system based on the mission of telling the truth and emphasize the quality,
Starbucks recognizes its employees for much of its success. This is due mostly to maintenance of a great and proven work environment for all employees. The company does not have a formal organizational chart; sot employees are permitted by management to make decisions without a management referral. Moreover, management trust and stands behind the decision of the employees and it is this that allows for employees to thinks for themselves as a part of the business, so as to make them feel as a true asset and not as just another employee.
f. Joint ventures and Licensing: Starbucks entered in to joint ventures with PepsiCo and Dreyer?s Grand Ice Cream. It also has licensed agreements with Marriott Host International, Horizon Airlines, United Airlines, Nordstrom?s, Barnes & Noble book store and Wells Fargo Bank.