Southwest Airlines Environmental Factors

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Recommended: September 11 impact on aviation industry

Kathryn Gehlmann
Professor McClung
Marketing 215
15 September 2015
The Adjustments Made to Southwest Airlines After 2001 Environmental factors have changed drastically over the past fourteen years. Since September 11, 2001, Airlines have changed greatly to enable safer and cost efficient flights for the world. Specifically, Southwest Airlines has changed their marketing strategy for their flights since 2001. Southwest has faced environmental factors that have affected the costs in airlines, exploited those environmental factors, and faced influential factors in addition. There are many factors that could have affected the airlines after 2001. Southwest airlines faced environmental factors such as competition and social/cultural forces. …show more content…

For example, giants of the industry merged to make super-giants. Southwest Airlines decided to merge with another airline called AirTran. They formed one huge airline that became the fourth-largest airline in the United States. This allowed Southwest Airlines to pull in even more people than they had been doing separately. This was also a positive impact because if people were fans of the AirTran Airlines, it is a possibility that they will stick with their preferences and continue to buy tickets for their flights. This benefited Southwest Airlines greatly. Another example of specific tactics that Southwest Airlines implemented included the number of people that were on airplanes within the last year compared to that of 2001. In 2010, there were 720.4 million people who were on airplanes. In 2000, 719.1 million people were on airplanes, which was slightly lower than people who fly even after September 11th. After the attacks on America, airlines actually were seeing more people flying than they were in 2001. So, these special tactics that Southwest Airlines implemented increased their sales in tickets (Goldschein 2011). However, there are several influential factors that affected these

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