In “Accepting or Rejecting Innovation”, Jared Diamond describes the factors that cause people to reject technological innovations. Diamond’s first factor, he discusses is “economic advantage” (149). He states that in order for an innovation to thrive, there has to be a “relative economic advantage” (149). He gives the example of how Native Americans and indigenous people of Mexico had invented wheels with axles but only used them on toys and not for transport because there was no economic advantage. Therefore, technology could be present but it will not be used if there is no economic advantage. The next factors Diamond discusses are “social value and prestige” (149). He states that “social value and prestige” (149) can override the first factor. He states people will buy designer clothing even though there is generic clothing at a much lower price because there is prestige involved. He also states Japan has been using the kanji writing system, not a more efficient writing system because the kanji writing system has prestige. Therefore, people will not accept new innovations, because the old innovations have “social value and prestige” (149). Lastly, the final factor is “compatibility with vested interest” (149). He gives the example of the QWERTY keyboard which has stayed as the standard keyboard even though there are keyboards that could increase efficiency for typing, but because of “vested interests” people have not changed to a more efficient keyboard. He is saying that an old innovation’s “vested interests” can prevent a new innovation.
I agree with Diamond’s idea that economic advantage, social value and prestige and vested interests could prevent a new innovation from being accepted. However, a new innovation can still ...
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...ed interests, which was making money. The new innovation of file sharing challenge the vested interests of the record company, but the record company did not accepted the new innovation. As a result, the record company lost the challenge and their business has shrunken too. The introduction of a new innovation can overthrow the vested interests of an old innovation. Instead, of the vested interests of the old innovation stopping the new innovation.
In conclusion, a new innovation can be rejected by economic advantages, social value and prestige, and vested interests; however, they can also make an innovation to be accepted. If an innovation is beneficial then economic advantages arise. Also, a company’s reputation can help an innovation to be accepted. Lastly, the vested interests of an old innovation cannot prevent a new innovation from becoming successful.
...in. Russell predicted a similar scenario when he stated “ …that vested interests are the principal source of anger against novelties …” (Bertrand Russell 1).
From integrating technology in education to introducing technological innovation in agriculture, users acceptance presents a complex set of challenges to innovation diffusion. According to Everett Rogers, one reason why there is so much interest in the diffusion of innovations is because "getting a new idea adopted, even when it has obvious advantages, is very difficult" (Rogers, 1995, p. 1).
Diffusion of Innovation (DOI) Theory has been used successfully in many fields including communication, agriculture, public health, criminal justice, social work, marketing, and nursing (Boston University of Public Health, 2013; Doyle, Garrett & Currie, 2013 ). There are five adopter categories: (1) innovators who want to be the first to try the innovation and counts for 2.5% of a specific population, (2) early Adopters who represent opinion leaders and counts for 13.5%, (3) early majority who are rarely leaders, but they do adopt new ideas before the average person and counts for 34%, (4) late majority who are skeptical of change, and will only adopt an innovation after it has been tried by the majority and counts for 34%, and (5) laggards who are bound by tradition and very conservative, and counts for 16%. The stages of innovation adoption include awareness of the need for an innovation, decision to adopt (or reject) the innovation, initial use of the innovation to test it, and continued use of the innovation. There are five main factors that influence adoption of an innovation: (1) advan...
...eadily when traditional concepts are breaking down. The acceptance of these technologies has other effects on the society.(Rogers,56) Such was the case when the Indians began accepting European technology. The Europeans took it as a sign from God that what they were doing was right. The Indians took a feeling of inferiority as they watched their society crumble. The destruction of native life would have made it difficult for many aboriginal groups to maintain their traditional methods even if they wanted to.(Rogers,49) The American Indian had no powerful incentive to dream up new technologies to assist human survival.(Sale,322)
Utterback, A. M. (1996). Mastering the dynamics of innovation. United States of American: Harvard Business Press
Part one of this book deals with the shift from a mercantile economy into a “modern economy”. “A modern economy turns people who are close to the economy, where they are apt to be struck by new commercial ideas, into the investigators and experimenters who manage the innovation process from development, and in many cases, adoption as well.” (Phelps 27) The shift from a mercantile economy to a modern economy stopped people from just buying...
Technology enables students and teachers to have a fast and easy way to acquire unlimited access to tons of information. With all of the useful technologies, the curriculum is bound to change in endless ways, creating more opportunity for learning.
According to research, patient and families participation in health care is essential to have measurable improvement in patient care. NKE (Nurse Knowledge Exchange) report at the bedside promotes effective communication, which is critical to prevent miscommunication of information. Effective communication is the tool that helps continuity of care, reduce clinical error and promote patient safety. Evidence based advised bedside report is to improve safety and quality of patient care. It is essential to examine several factors in order for successful implementation of a new idea. In this paper, Roger’s Diffusion of Innovation Theory is used. According to this theory, “people, organization or society adopt new ideas, products or behaviors at
However, many a times the credit has not been given to the innovators and
The common train of thought in a majority of the world today is that technology just progresses and we accept it and let it change the world around us. Thus a consequent train of thought is that we have no choice but to accept the change in technology. Some people, however, see the lack of necessity for some technological advances. Take for example the iPod or the cell phone, some people are perfectly happy with their old music player, such as a Walkman, or their older non smartphone instead of giving into the current iCraze. Some people do not see the need to have a phone that does everything that a computer does since they may already have a computer at home. Therefore, a person or culture must first accept a technology before it can change the world that they live in; and the culture is able to adapt the technology to fit its specific needs.
Why do some innovations get adopted while others fail? The diffusion theory offers up one explanation for this phenomenon. The theory can be applied to a multitude of different products or ideas. This theoretical approach is fascinating do to the breadth of different fields that it can be applied to and to the depth that it can go into the field to formulate a. It allows for people to formulate a better understanding of the spread of new innovations. Diffusion theory can give a comprehensive picture as to how ideas spread in this social media age. To understand the depth of the diffusion of innovation theory you have to first understand what the theory is and how it analyzes situations. Then it has to be applied to and utilized. Lastly the justification of why this theory is an appropriate fit for the selected field of interest. The study of diffusion has been pursued by many scholars dating back over a hundred years.
Innovations are basically when an specific idea is transformed into a better idea(Quinn p.287). According to Quinn, the best innovations come from teamwork. This means that when a managers is able to develop creative thinking among his employees, the value of the organization increases. Nonetheless, there are several barriers to creative thinking. Some of the barriers could be either cultural or personal. Cultural barriers are those barriers that keep society in their usual lifestyle. For instance, same sex marriage could be a cultural barrier since it is not accepted in most religions. “If we are able to diminish our cultural barriers to creative thinking, we enhance our abilities to think differently and develop skills for creativity (Quinn p.290).” Many ideas may not be accepted by society at the beginning, but at the end, that 's what makes someone unique and trendy. Similar to cultural barriers, personal barriers are those that make people fear failure and those barriers that are against an individual beliefs. Examples of personal barrier are Resistance to change, fear of making a mistake, fear or failure or looking foolish, inability to tolerate ambiguity or to relax, tendency to judge rather than to generate ideas, self- criticism, conformity, stereotyping, lack of information (Quinn
Kelley,T. (2005, Oct.). The 10 faces of innovation. Fast Company, 74-77. Retrieved 6th March’ 2014 from http://web.ebscohost.com/ehost/detail?vid=9&sid=1d6a17b7-c5f7-4f00-bea4 db1d84cbef55%40sessionmgr10&hid=28&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&AN=18386009
This definition has extended the power of the theory to explain different types of disruptive innovations across a wide range of industries (Schmidt and Druehl, 2008).
Managers should take note of the value in inquiry, development, and forecasting future technological innovations in order to keep ahead of their competition.