Leading Innovation At Kelvingrove (A), Case Study

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Kelvingrove Art Gallery and Museum in Glasgow, Scotland; a Victorian era museum established in 1901 to express the pride, wealth, and cultural ambitions of the industrial city of Kelvingrove, was in need of change in the late 1980’s to be more relevant to modern audiences. Starting in 1990, when Mark O’Neil joined the Kelvingore Museum, Mark was tasked with bringing innovation to the entire museum by the then director Julian Spalding. After an initial start by O’Neil into implementing some of Spalding’s radical innovative ideas, O’Neil was side tracked into a separate project at the St. Mungo’s Museum of Religious Life and Art. The St. Mungo’s work provided some insight and allowed experimentation with some of the innovative ideas Spalding wanted to use at Kelvingrove of using storytelling to organize themes within the museum. In 1993 with the work complete at St. Mungo’s O’Neil could was finally able to start on the needed change and find funding to bring about the change. Between 1994 and 1996 O’Neil developed and began implementing the storytelling concept when the Kelvingrove Museum submitted their request for funding for renovations to the museum. This initial request was rejected, which caused the O’Neil to totally reevaluate the approach taken in the change to the user experience as well as the approach to the application for funds. It took O’Neil and his staff two years to reevaluate and resubmit, but finally in 1998 they were approved for funding for renovations. During this reevaluation period for the funding O’Neil concluded that evaluation of a proposed change on the front end; to “Work out how to do it before you spend all the money on getting it wrong and it’s too late to fix it,” (Liedtka & Salzman, 2009, p....

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...s continually asked are “How can we make that experience more available to more people? How can we make it better for people?” (Liedtka & Salzman, 2009, p. 9) In answering these question leads back to the evaluation strategy O’Neil developed to bring about lasting change.

Works Cited

Leonard, D. & Rayport, J.F. (1997) “Spark innovation through empathic design” Harvard Business Review, November-December 1997.

Liedtka, J.M. & Salzman, R. (2009). “Leading innovation at kelvingrove (a)”. J. Paul Getty Trust and the University of Virginia Darden School Foundation, September 26, 1997.

Mangum, D. (2010, June 16). Edison and Innovation Blog, From One World-Class Innovator to Another. Retrieved from http://norwellconsulting.com/innovationblog.

Utterback, A. M. (1996). Mastering the dynamics of innovation. United States of American: Harvard Business Press

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