Social Media Synthesis Essay

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ISIS uses media greatly in getting their messages out to the world. There usage of media has been effective for its organization thus far, as it has radicalized many individuals. It has impacted our society negatively; we have experienced many recent backlashes as a result of ISIS using media to spread their messages. ISIS is using media as its primary tool to get their message out because this type of tool allows them to release not only words, but also extremist videos and pictures. Words are a powerful way to send messages out across the world. They can be used on social media such as Twitter and Facebook, yet a picture or video will have a larger impact. We are all aware of how quickly something can spread over the internet; ISIS was clearly …show more content…

504). Social media may also have the strength to alter present government organizations (Picazo-Vela, et al., 2012, p. 504). In addition to this the usage of social media has proven successful in creating relationships, models and organizations (Picazo-Vela, et al., 2012, p. 504). The social media strategy that ISIS has been using has been effective thus far. We can look at the research that the Government Information Quarterly collected and make the conclusion that media has been extremely effective in reaching out to the public and getting their support. ISIS has used social media to create dominant bonds with its followers across the. These bonds that ISIS has created with others allows their media strategy to be more effective as a result. In addition ISIS’ media strategy and viewpoint has heavily impacted and altered government groups and organizations in their favour. Facebook and Twitter website are steadily growing, as more and more members are joining these social media sites (Picazo-Vela, et al., 2012, p. 504). Currently, Facebook has concluded there are greater than 800 million users (as cited in (Picazo-Vela, Gutierrez-Martinez, Luna-Reyes, 2012, p. 504). As for Twitter their research showed …show more content…

480). With the growing amount of dependency that members of society place on social media, there is no better way ISIS could have used to reach them and convince them. Social media is established to implement communication and the passing of knowledge throughout society (Kavamaugh et al, 2012, p. 482). Yet, more recently social media such as Twitter and Facebook has become simpler to use, as a result there has been larger amounts of usage (Kavamaugh et al, 2012, p. 480). Social media has recently become simpler to use as a result ISIS figured this out and they took complete advantage of it. With a larger amount of individuals on social media websites the probability that a higher amount of individuals will be affected and influenced by ISIS’ posts is inevitably greater. Social media has altered the ways members of societies get knowledge of what is going on in the world and their societies (Kavamaugh et al, 2012, p. 480). Times have changed in our societies, members don’t read newspapers as much, and they rely on their social media to get all the update news and information. Yet, when ISIS’ posts are all over Twitter and Facebook, certain vulnerable social media users will fall victim to the ISIS’ ideology. Basically, in the end ISIS is having a large amount of control over what is on

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