Jackie Aina is a beauty guru who has established herself as a self-made business woman through YouTube. She inspires her viewers with her tips and tricks about makeup, hair, fashion and even her lifestyle hacks. Jackie describes herself as “Changing the standard of beauty, one video at a time”, her purpose for starting her YouTube channel. She joined the YouTube community in March of 2012. To this day she has grossed an estimated 900,000 subscribers with 56 million views on her channel. Not only does she have a substantial following on YouTube, but also, Instagram, Twitter, Facebook, and Snapchat. With such a vast number of social media outlets, Jackie is constantly able to communicate with her fan base to be able to hear their opinions on the content they would like to see brought to her YouTube channel, to give them advice and answer their questions, and to give daily tidbits of information whether it be in regards to beauty or lifestyle. The secret to Youtuber Jackie Aina’s social media success is beauty and lifestyle related content on her YouTube channel, participation in numerous social media outlets outside of YouTube in which she expresses her talent and work, and content based on viewer suggestion and popularity. Jackie’s purpose for writing is to “change the standard of beauty one video at a time” by primarily focusing on producing the standard beauty guru video …show more content…
She has successfully “changed the standard of beauty” not only one video at a time but also through her use of various social media outlets and participation from her fans, remix, the help of both her primary and secondary audiences, as well as her determination and dedication to continuing to be an advocate for women, especially women of color within the beauty community both online and
The documentary, “Miss Representation,” is a film about how women are perceived in the media. It is written, directed, and produced by Jennifer Siebel Newsom. She is an actress and a film maker who advocates for women. In the beginning of the documentary, Newsom discusses her struggles as a young woman surrounded by the pressures of looking a certain way. This film is targeting mainly women of all age that has experienced her struggles. Jennifer Siebel Newsom effectively convinces the audience of “Miss Representation” that the media has molded women in a negative way through statistics, celebrities’ and younger generation’s testimonies, and clips from the media.
The judges of the Miss America pageant have changed through the years to reflect the changing ideals of the pageant itself. “In the early years of the pageant, the judges were primarily artists and illustrators, in part because such men – and they were all men – were considered to have the best eye for the beautiful feminine form. In more recent years, efforts have been made to attract judges who represent the various facets of the pageant” (Banet-Weiser 54). The selection of judges from the fields represented in the pageant show that the Miss America pageant is more than just a strictly beauty pageant. “Defining beauty is an elusive, if not impossible task. No single definition fits because as culture evolves, so does the...
The development and performance of identity has intrigued researchers from all disciplines. The Self and being have been conceptualized and investigated from varying points of view. Goffman and Butler have created frames through which performance of the self can be comprehended. (Goffman, 1959) brings forth the frame of “impression management” and Butler discusses “performative identity” (Butler, 1990). Impression management explains how people alter their presentation of the self to fit social contexts and mentions how social interactions can reshape an individuals sense of identity. Whereas performative identity claims that one’s identity is constructed discursively and that individuals perform according to
The above advertisement for Olay Total Effects Pore Minimizing CC cream demonstrates modern day fixation on celebrity culture and photographic subterfuge to avoid truth. The model represented is a conventionally attractive woman whom, because of how healthy she appears, looks prosperous. The quote beside her “I’m not an airbrushed kinda girl, I just want to look it” conflicts with her appearance. From this we learn that she is an average woman infatuated so much with the celebrity look that she too wants to display herself as one. “air brushed kinda girl” implies that those who constantly look airbrushed (celebrities) possess negative personality traits ergo, one would not like to act like them. The assumption that celebrities are
The video promotes a realistic portrayal of women while undermining negative societal expectations put to those women. Furthermore, the message behind it, one calling people to accept themselves and to not feel the need to strive towards unreachable goals set by the media, can be applied to the lives of not only women but men as well. While the song was obviously meant for women, it is still holds the important message for people of any gender, age, or race to understand that being true to and learning to accept one’s self can only lead to positive
She started with nothing, being the poorest of poor and grew to be a media giant. She overcame poverty, neglect, sexual abuse and racism. Through it all she never gave up and this is why she will inspire others to do the same.
In the beginning of her speech, the actress explains that she was struck by a letter from a fan, who wrote about her contemplation on purchasing skin bleaching cream; until Nyongo “appeared on the world map” and saved her (Butler 3). In Maxine Leeds Craig’s book Aint I a Beauty Queen?: Black Women, Beauty, and the Politics of Race, she explains that depictions of strong willed women “usually presented in a sympathetic light” are limiting in the entertainment industr...
In society, it is not uncommon to find females who lack confidence in the their beauty, to be honest I sometimes do not feel beautiful. When I look to role models in my life I only see my mother, growing I never had a celebrity or famous figures that I could look up to. Until recently when Lupita Nyong’o made her debut there was not a celebrity I could really relate to. My mother always tried to impart confidence into me growing up, however to this day I continue to struggle with this issue. I have read many books and online blogs on loving yourself, however on certain days I do not feel my best. Dove is reaching out to females like me who encounter this everyday struggle, who will one day hopefully have daughters who also might suffer from lack self-confidence. I have witnessed first hand the effects of not feeling beautiful enough. Since kindergarten, I have seen young girls striving for attention from others, such as men, just in other to feel good enough. I have seen girls bully other young girls because they didn't feel good enough and wanted to put others down. This situation was extremely heartbreaking, the effects can lead to eating disorders, plastic surgery, self harm, and depression. In this situation women look to fulfill this dissatisfaction by looking for fulfillment in other areas which can lead to an even darker road. When women lack self confidence in their beauty it can lead to lack of self respect and even self love. Dove really wants to empower young girls so that they can in turn empower other young girls to find validation in themselves one day. From the beginning of time women have been looked down upon starting with Adam and Eve. However, today we actually have the opportunity to elect a female president and if that is not empowering enough I’m not sure what is. Although many may say that Dove created this campaign
Media holds a horrible outlook for society wanting people to have “The Perfect Image.” Models are photoshopped and edited in magazines to look flawless (Jean Kilbourne). Media uses a “digital diet;” where editors shave the sides of models, making their shape right (Jean Kilbourne). Once the magazine is published, it will not be the same person that took the photo, it will be someone flawless. The look that’s designed as “the Barbie image”. Not only does media pick apart models, but also actors. Actors are made to “fit the role or part” (Jean Kilbourne). Whether one is blonde, brunette, tall, short, thin, or big; it depends on the role they play. Sometimes directors focus on only the image of a person and not the acting, but there are times a director looks at acting instead of image. When a director looks at acting, Hollywood picks apart the person to fit the role of the character. This can make ...
By the twentieth century, slavery had damaged black pride, and made it known that black features were inferior. When it came to black women and their hair, black women desperately wanted to match the standard of “white” beauty. Walker’s solution to this was to create a look that was Afro-American without trying to imitate whites. Walker spoke about beauty emphasizing that to be beautiful does not refer to the complexion of your skin, or the texture of your hair, but having a beautiful mind, soul, and character.
They show women to know their worth. Beyoncé portrays herself and other women in her music videos how they are in complete control of their sexuality and power. She exudes a confidence that allows people to look at her and know that she knows what she is doing, which is why so many people love her. Her most recent album “Lemonade” showed just how much power she has over the social media because people were talking about it for weeks. In some of her music videos Beyoncé wore sexy clothing and was still in power getting her message across in her music
On television, people always see beautiful actors and now with Youtube and Instagram, these effects are even more exaggerated. While watching these people our view of how we and others should act, dress and look is changed. Models not only wear the most expensive clothes and extreme amounts of makeup, but some companies go as far as to photoshop to the point where the models can not recognize themselves. This goes to show even though we push ourselves to look like these famous people they have the same struggles they may just arise in other places.
This campaign may have a reverse effect on these types of women. By hearing the responses from the women, they may feel that being confident is not something that is considered normal. This would be a constraint that this campaign and specific short-film could give. Another constraint would be men. Although Dove is a company that aims towards women, there are men that struggle with the same self-esteem problems that could also benefit from this same mission. By letting know that not only women, but also humans as a whole, should believe they are beautiful could change the impact of the message. The last thing that could pose a problem is the fact that the reveal, one picture is supposed to represent unattractiveness and one is representing beauty. You hear comments from the women mentioning crow’s feet or circles under their eyes weren’t in the second picture. So do these tiny things change the definition of beauty? Is the youthful looking picture supposed to be the only way to achieve this? In today’s society, we are taught that beauty is within certain constraints and this is something that is around us every day. Beauty and perfection surrounds us in so many aspects of life on a daily basis and this is what is making women so self-conscious. Society is measuring peoples worth by their outside appearance instead if their inner thoughts
...s herself and her true identity. She realizes that she isn't always going to be the girl that everyone wants her to be but as long as she is true to herself that all that really matters (MTV, 2011).
“Girl fights” became an expectation on reality television (Isaac). Much like a child, adults learn from what they see. Television shows show successful, skinny, beautiful women fighting over unnecessary subjects. The women on television trigger drama and unfortunately, that is what keeps viewers entertained. Most women complain about having too much drama, but they religiously tune into their favorite reality television shows to keep up with their drama. Somewhere along the years "successful" turned from happy and healthy to skinny, popular, and rich, and "beauty" turned from genuine and kind to thin and fashionable. Ironically, these perspectives changed as the entertainment industry evolved to portray these norms.