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Principles of corporate social responsibility
Principles of corporate social responsibility
Principles of corporate social responsibility
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Starbucks’ programs are built upon a strong set of foundational standards and work is done directly with a diverse set of suppliers who have the same commitment to ethical sourcing. The social and environmental standards also give Starbucks the opportunity to assist suppliers with improvements in their practices. Starbucks is always aiming for improvement and is willing to even halt business due to the nature of issues until their standards can be met. In 2006, Starbucks introduced an annual Supplier Summit in China. The purpose of the Supplier Summit was to bring together a variety of stakeholders whose focus is to improve the working conditions in areas where their products are sourced. More than several years ago Starbucks has introduced …show more content…
This company is a cloud-based CRM system which allows salespeople to track their sales, support people to track their cases, and the entire company's employees to collaborate with each other. Salesforce obtains technology that powers billions of transactions and also securely manages data for business-critical apps and users. This business is extremely effective and powerful, and with it’s success, Salesforce has practices methods of corporate social responsibility. The chairman and CEO of Salesforce, Marc Benioff, spoke on social responsibility stating “The business of business is improving the state of the world.” This quote means businesses should be concerned about the issues around the world and help improve conditions, doing so will eventually help improve businesses. A form of social responsibility Salesforce has followed is the 1-1-1 model. This philanthropic idea is meant to have one percent of the company’s equity set aside for grants in the communities where employees live and work; this is CSR because the company is going the extra mile and creating a comfortable work environment for their workers as well as improving communities . Another one percent of the company’s product is donated to non-for-profit organizations; donating is a form of CSR. Lastly, one percent of each employee’s time is donated to community initiatives; therefore Salesforce allows their …show more content…
Immediately after hurricane Maria struck Puerto Rico, the effects the hurricane had on the island caused a massive power outage and damages throughout the land, this led to forcing stores to temporarily close down. As an attempt to be socially responsible during the time, TJ Maxx and related businesses paid employees during the time off. This was very helpful and beneficial to the workers, overwise the employees would not have me been able to make money nor take care of themselves. Because of TJ Maxx’s corporate social responsibility, the company received tremendous amount of positive press and celebrities such as Jennifer Lopez and Cardi B noticed and applauded the corporation on their social media accounts. It is clear that CSR is not only beneficial for people and societies but also for the business itself. A great reputation in the media and exposure from celebrities can only help a company
21). Corporate social responsibility (CSR) directly corresponds to one’s organizational culture and the voluntary implementation of these beliefs, expectations and values. It goes hand in hand with their organizational reputability, especially if society benefits from them operating in an economic, social and environmentally sustainable manner (Global Affairs Canada, 2016). Two companies that demonstrate this initiative mindset are Tentree and Nike, yet they execute in completely different manners. On the organizational spectrum Tentree falls under the Social Venture category, meaning they are for-profit but also on focus on issues regarding social equity and environmental sustainability. Their social responsibility initiative is to plant ten trees for every item purchased by individuals on their website, or from retail vendors (Tentree, n.d., para. 1). Nike is categorized under being a Social Purpose Business because it achieves its desired social impact as well as continuous profit (Jones, George, & Haddad, 2016, p. 4). Nike’s social responsibility initiative is to transform production development and manufacturing to overall minimize the company 's environmental footprint (Nike,
The main stakeholders of Starbucks include the employees, customers, suppliers, investors, environment and the government (Thompson, 2015). Starbucks gives priority to their staff and ensures that they are happy with the provision of better working conditions, job security, and higher wages. Thus, the company builds the community, facilitating the growth of the employees. The company listens to their customers to improve the quality of service and products. For instance, Starbucks creates a warm and friendly relation with customers to satisfy their social responsibility with this stakeholder. By ensuring their suppliers are properly paid through their Coffee and Farmer Equity (CAFÉ) program, Starbucks fulfills their commitment to the suppliers through awareness. The company creates eco-conscious stores (Starbucks Corporation, 2016) and ensures to follow environmentally sound business practices using their foresight. Starbucks supports the emergency relief services. In 2005, they helped rebuild the Hurricane Katrina struck areas (Adams, 2007). Through their high financial performance in the industry, the company meets the interests of the investors proving the ability to conceptualize. Being an international company, Starbucks remains respectful of the people’s perspectives from the respective governments. Thus, they satisfy their commitment and
3-1. What global issues do you see here? What ethical/social responsibility issues do you see here?
From the very beginning Starbucks has been driven to higher standards and to be known for their commitment to the environment as well as their delicious coffee. They call it “corporate citizenship”. Since 2001 Starbucks has been assessing their environmental footprint and making the results known to the general public in the hopes of inspiring others in a report called the “Shared Planet” report. From the time they opened their first store in 1971 the company has developed and committed itself to programs in ethical sourcing, environmental stewardship, community involvement, coffee purchasing & farmer support, recycling & reusable cups, energy & water conservation, and “green” building.
Two decades later, that one store grown into a whole chain of women's apparel stores that overextended from New England to Washington D.C. In the mid 70’s T.J. Maxx was born and grew into what is known today as the TJX Companies, Inc., which is the leading off-price retailer of apparel and home fashions in the United States and worldwide. Corporate Social Responsibility (CSR) is the way a corporation achieves a balance between its economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations. In general, when firms hold this wider encouraging role on the public by being engaged with stakeholders, a variety of profit can be produced for both company and the stakeholders. A key inclination is the combination of Corporate Social Responsibility (CSR) into the organization strategy, culture, mission and communications.
In terms of machinery or technological suppliers, suppliers to the restaurant industry enjoy moderate power, as suppliers are few. This applies to suppliers of coffee, latte and espresso machinery as well due to the small number of organizations servicing the industry. Due to their success in differentiating themselves as providers of premium coffee, Starbucks faces little bargaining power from their customers around the globe. However, a lesson from their entry into the Chinese market has been that an organization needs to clearly understand their target consumers and price their products accordingly to avoid demand challenges.
Starbucks not only shapes a defined importance on its product, the coffee, but also the relationships on its partners, its customers and its shareholders to create diversity, “to create a place where each of us can be ourselves” (Starbucks Coffee), to treat all related partners with dignity and respect at the greatest corporate level. In this sense, Starbucks involves its customers, its neighbors and is shareholders to participate in the community to “be a force for positive action—bringing together [its] partners, customers, and the community to contribute every day (Starbucks Coffee).
For many years there have been discussions about corporate social responsibility (CSR). It is evident that individuals have been concerned with the way business conduct themselves when it comes to CSR and ethics. Not only what they can do with their products and services but what they can give back to society. Anita Roddick, founder of The Body Shop, talks about what should be most important. She states, “The business of business should not be about money, it should be about responsibility. It should be about public good, not private greed.” (The Body Shop, 2012)
With a council in place and clear ethical guidelines established, we are sure that Starbucks will reconsider its current position on coffee trademarks and make way for new and improved trade between us and the whole world.
An organization’s Corporate Social Responsibility (CSR) drives them to look out for the different interests of society. Most business corporations undertake responsibility for the impact of their organizational pursuits and various activities on their customers, employees, shareholders, communities and the environment. With the high volume of general competition between different companies and organizations in varied fields, CSR has become a morally imperative commitment, more than one enforced by the law. Most organizations in the modern world willingly try to improve the general well-being of not only their employees, but also their families and the society as a whole.
Moving on, Starbucks Corporation proves that consumers can trust them because one of the main goals of the company is ethical service, their goal is to serve the customers with less than three minutes. The author said, “Starbucks’ “Just Say Yes” policy empowered partners to provide the best service possible, even if it required going beyond company rules” (Moon). Having this policy shows that the company tries to make customers satisfied. Also, it is ethical to have this policy because service is a key that makes the company successful. For example, if the customer spilled a drink, he/she can ask for another one. Additionally, if a customer does not have cash or credit and wants to pay by check, he/she will get a simple drink for
A corporations CSR should be shaped in order to fit the goals of the corporation, although every corporation’s CSR should differ, since most have different goals and different communities behind them. The CSR should be molded into fitting the corporation’s goals in order to make it easier on the corporation in giving back to the community while achieving its goals. For example, a corporation located in a desert wishes to be more efficient, by reducing water usage it is not only creating lower costs, which result in higher revenue, but also helps the community by not taking up so much water. Taking this into consideration, it is critical that the corporation goals and values are established and clear throughout the corporation, they should be developed by the board or directors and CEO, and the highest managerial level should stress their importance to the rest of the corporation. By making the goals and values at the top branch of the corporate hierarchy, it will be simpler for the corporates community to develop in order to nurture those goals and values. Therefore, a corporation can reach the “shared-value,” a value for both its shareholders and community in a simpler manner that can result benefiting the corporation in the end as well. Throughout the article many examples are given of actual corporations that have benefited and changed their CSR in order to fit their goals, therefore, providing solid proof that these methods work. Nevertheless, as acknowledged by the author’s themselves, most of the corporations taken into consideration where one’s that Harvard CSR students were employed
In order to fulfill this approach and become an organization that is driven by socially responsible awareness, many companies have chosen to stick to a Corporate Social Responsibility (CSR) policy. According to Baker (2004), “CSR is about how companies manage the business processes to produce and overall positive impact on society.” While this definition is quite condensed and to the point, there are various broader and more specific definitions to CSR. Holme and Watts (2000), define CSR as a commitment of a business place...
With clear core values towards providing quality coffee, the best service, and atmosphere, Starbucks has enjoyed great success since it was founded 30 years ago. The company has being doing very well for last 11 years with 5% or more store sales increase, even with the rest economy still reeling from the post-9/11 recession. However recent research, conducted to Starbucks, have showed some concerns regarding company’s problem meeting customers’ expectations.
An integral part of the way we do business is Corporate Social Responsibility. In order to fulfill our CSR (Corporate Social Responsibility) objectives, we challenge to encourage public interest by inspiring community growth and growth through supporting social service events, sports, auxiliary education, and also contribute in socio-...