Shred415 Case Study

According to the financial information of Shred415 given in the EY case file, the average revenue per class from all seven of your locations are about $405 with an average fee paid per class of $20.25 which means there’s about 20 people going to class on average. While, on average, 20 people being in class is great, there is still room for more customers to fit in these classes. So to attract more locals of the Chicago land area to join Shred415, we are offering a Refer-A-Friend discount for one free class to the member who referred the friend as long as that friend purchases at least the 3 class introductory pack. If Shred415 offers one free class for members who recommend their friends to go to Shred415 for at least the 3 class introductory

According to her visual, 70% percent of married men exercise while only 58% of men exercise when they are unmarried (Marketing Health to Men). Maybe having a spouse offers additional benefit because of their daily support. So our idea is that Shred415 offers partner discounts for customers who bring in their partners to workout with them. Shred415 customers are currently 80% women ages 25 to 50 which leaves many opportunities for you to use the success you’ve had with women to reach into that male demographic. Having mostly women as your customers could be used to your advantage in this situation because giving out partner discounts to these women in order to get them to bring their spouses or partners will bring in a great deal of revenue for Shred415. Shred415 has a lot of customers and for it to be 80% women ages 25 to 50 means many of those women have husbands. Husbands are more likely to workout then men without wives, so why not workout with your wife. This gives them the perfect opportunity to stay active and healthy and still spend quality time together, which the couples will love. Shred415 will love this because once the wife brings the husband once that opens up the opportunity that they will make it a regular thing or a once a week