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Cell phones impact on people
Cell phones impact on people
Cell phones impact on people
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As discussed, business processes can be simplified with the implementation of mobile applications. Mobile phones no longer function solely as a communication device. They now can be used to do a virtually limitless number of activities. The implications that this has for the retail clothing industry are very pertinent. Mobile applications help fashion brands in a number of ways, including the abilities to send latest tips to customers and to indirectly sell products. Companies like Forever 21 and H&M use photography apps such as Instagram to help with the promotion of current sales and the latest trends. The apparel industry progresses with technological advancements to expedite the work process at every possible stage. Companies are starting to develop applications as tools to monitor and speed-up the different parts of the apparel making process in order to minimize losses and maximize revenues. Clothing retailers now realize that today’s shopper is completely mobile, and this has great implications for business. Acting largely as a facilitator of sales, mobile applications are important in the following ways: • The consumer wants the shopping experience to be available anytime anywhere. o With the use of mobile apps, consumers will have the convenience to make a purchase or create an online shopping experience at any time and any place. • Clothing and accessories are among the most popular mobile purchases. o According to comScore in September 2011, digital purchases (music, eBooks, TV episodes, movies) were the most popular mobile purchases at 47%, followed by sales in clothing and accessories purchased directly from retailer at 37%. • Mobile Shopping is not simply a trend; it’s a way of life. o Virtually everyone has a cellphone or other mobile device. According to Google Insights, 4 out of 5 U.S. smartphone owners use phone to help with shopping. A survey of 5,013 U.S. smartphone owners found that 79% use a smartphone to help with shopping. (Name of Source) Martin Chandra heads one of the hottest startups in the fashion industry, serving as CEO of Poshmark. Chandra came into the fashion industry after being in the technology industry for ten years. He started his company from mobile as opposed to starting from the web, which is what most companies have done in the past and still do. By starting from mobile, Poshmark eliminated the shopping cart, which made buying decisions more definite and cut down on check-out times. As an expert in the field, he believes that mobile apps are the future for fashion.
In the last decade, wireless communications technology has grown rapidly in the global business community. The convergence of two key wireless technologies- mobile wireless communications and the internet has presented a plethora of opportunities for organizations through mobile business hereinafter referred to simply as m-business. M-business is a new business model which utilizes the internet for data/voice transmission through the deployment of wireless devices like smart phones, tablets and e-purses (Gartner, n.d. ). According to Picoto, Belanger and Palma-dos-Reis (2013) m-business has revolutionized the way organizations conduct business as customers are increasingly resorting to m-business. This pragmatic shift can be explained by the reliance on mobile devices for example smart phones to shop online. Undoubtedly, the market for m-business is on an upward growth curve with forecasts establishing higher global uptakes in coming years (Picoto, Belanger, & Palma-dos-Reis, 2013). With such high growth potential, one cannot help but ask what value m-business holds for contemporary organizations?
In recent times it has been well documented and reported that the way in which retailing is changing. Alongside the former methods of ‘’bricks and mortar’’ stores, modern day retailers must now ensure that their goods and services are available by means of various streams, including websites and mobile apps. (Benady, D. 2014) But it is not only retailing which have changed; the consumer is becoming savvier and increasingly sophisticated. Consumers are expecting more from retailers and now expect a ‘’seamless shopping experience’’ however way in which they may interact with the retailer. (Benady, D. 2014)
Today’s tech-savvy shopper relies on internet research and mobile technology to make purchasing decisions. Every time a potential customer conducts a search, it creates a digital moment, a brief, online interaction that answers an immediate question or need. Creating a company website that is mobile friendly will help your company provide information in response to these moments. Knowing the major digital moments created while car shopping can help you cater to the modern shopper.
Target Corporation recognizes the importance of technology in reaching its customers. In 2011 the company launched a completely redesigned website that focuses on ease of use. Target also has an industry leading mobile application that allows the company to reach its customers regardless of where they are located. In fact, Mobile Commerce Daily named Target the “2010 Mobile Retailer of the Year” (Target Corporation, 2011). It is in this sector that Target’s potential for growth is the highe...
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
store managers and frontline personnel, play a critical role in the context of Zara’s business model. Using customised PDAs, store managers constantly communicate customer feedback, either hard data such as orders and sales trends or soft data like customer reactions to a new style or the “buzz” around a new design, to Zara’s HQ where the feedback is used by designers to quickly develop new garments based on customers’ wishes (Ferdows et al., 2004). Frontline employees assist their superiors in collecting the feedback. Zara’s store managers and shop assistants thus close the communication loop between shoppers and Zara’s HQ (Ferdows et al., 2004) and therefore contribute hugely to Zara being able to first understand what customers like and then design and produce it (Buck, 2014). Accounting for their key role, Zara pays store managers an above-average salary and up to 100% of their salary in bonuses if they hit sales targets (Ruddick,
The significance of mobile applications, app stores, and closed vs. open app standards to the success or failure of mobile computing is that present day mobile users are very fond of applications. Generally, applications enrich the experience of using the device and allow for so many tasks and activities to be done all through your mobile device. When all that you need is on your mobile device, there is no requirement to have a desktop PC anymore. Applications also distinguish a company’s offerings from their competitor’s, giving them an edge when wanting to stand out in the marketplace (Laudon & Laudon 2014).
Retailing is being so modernized, to get success in retailing will require a clear vision and strong decision makers to see the clear picture of the future. In this article, they are thinking of counting people as they entered in a store using Wi-Fi-tracking system. For example, what time they come in and how long they stay in the store. Retailers should position themselves as shopping destination not a place for customers to just roam around the store. Merchandising decision play a key role in making stores a shopping target for customers. Buyers must recognize trends that are currently developing in retail industry. Technology has a huge impact in in-store shopping experience, very convenient for the customers. Technology cannot only tell retailers what to sell, it can tell them how to sell and how to keep it sold. Retailer should have the skills of computer system as many stores are implemented to automatic ordering system that helps them order things fast.
The year is 2014, the markets are changing constantly, and they always have to meet the needs of new consumers as well as old consumers. Mobile telephones have been in the retail and wholesale business for quite some time, and are only evolving from here on out. There are things that these cell phones can bring us that are major benefits in our everyday lives. Cell phones bring us maps, radios, address books, and even flashlights now. Cell phones have taken shape from a huge portable device to a more convenient thin device that can fit in your pocket. With time in any consumer market, the consumer adapts to the technology that makes their life easier. The constant innovation of cell phones has led us to smart phones, and these smart phones are capable of putting certain businesses out of the market. Businesses that engineered PDAs in the past were met with challenges because smart phones are able to match their productivity. Land lines have become useless since everyone can afford a mobile device now. Listening to music has also switched from a traditional CD Player/MP3 Player to an everyday smart phone.
"Report Says 75 Percent Of World's Population Have Mobile Phones."RadioFreeEurope/RadioLiberty. N.p., n.d. Web. 18 Feb. 2014.
E-commerce application is a platform where there is buying and selling of products and services which are done by businesses and consumers via an electronic medium, mostly without using any paper documents. “E-Commerce applications support transactions between businesses and their customers. They provide 24/7 customer support, allowing customers to order products, check orders and track shipping, review previous orders, reorder products, and manage their accounts.” (Auburn SeeWolf llc , 2009-2012)
Mobile usage has proliferated in recent years. Areas all over the world have enjoyed the rapid development and high penetration of mobile devices. This popular trend has developed for so many reasons and has a lot to say about us.
E-Commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. It also includes ‘M-commerce’ which makes use of various mobile devices or smart phones. It means "the delivery of e-commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.” The various services available on M-Commerce are Mobile Money Transfer, Mobile ATM, Mobile ticketing, Mobile vouchers, coupons and loyalty cards, News, Stock Quotes, shopping apps, Mobile brokerage etc. Launching of Google Wallet Mobile App is one of the recent developments.
As the author of the article concedes, the online shopping has flourished in the past years. Many customer have seen the advantages of e-commerce in the ways of time and money saving. Whit a simple click on the keyboard the goods are uploaded in a virtual cart and from there are delivered to the customer address. Also, the online stores have the opportunity to create a customer database and a customer profile. The customers receive periodic reminders of the new offers and sales via email or mobile phone messages. In the meantime, many classic stores have struggled to maintain the business keep up. According to the article, the brick and mortar stores will implement new features that conduct customers to an easy and pleasant shopping. For instance, the retailers will use the customer mobile phone as a concierge application. The customer will be informed about latest products and their availability. Furthermore, the customer will have the possibility to track needed items inside the store with the help of store mapping and products locations. If the customer will change the shopping list, the app will provide the route to the new item. Also, when a customer will passing a store the app will remind the last customer visit into the store and
M-commerce (mobile commerce) is the buying and selling or transaction of goods and services through wireless devices such as cellular phones and personal digital assistants (PDAs).