Mbusiness Case Study

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In the last decade, wireless communications technology has grown rapidly in the global business community. The convergence of two key wireless technologies- mobile wireless communications and the internet has presented a plethora of opportunities for organizations through mobile business hereinafter referred to simply as m-business. M-business is a new business model which utilizes the internet for data/voice transmission through the deployment of wireless devices like smart phones, tablets and e-purses (Gartner, n.d. ). According to Picoto, Belanger and Palma-dos-Reis (2013) m-business has revolutionized the way organizations conduct business as customers are increasingly resorting to m-business. This pragmatic shift can be explained by the reliance on mobile devices for example smart phones to shop online. Undoubtedly, the market for m-business is on an upward growth curve with forecasts establishing higher global uptakes in coming years (Picoto, Belanger, & Palma-dos-Reis, 2013). With such high growth potential, one cannot help but ask what value m-business holds for contemporary organizations?
The goal of this paper therefore is to explore the organizational benefits of mbusiness. To achieve this goal, this paper is divided into three major sections. The first section, will conduct a …show more content…

Past studies in the literature review revealed that consumers can gauge a product on basis of the recommendations and reviews gotten online using their mobile devices. For example consumers of a movie can turn to sites like imdB to look at movie reviews which they use to gauge the advantages of purchasing a movie. To fully reap the benefits of m-business, organizations thus need to maximize the value for their customers through tenets like personalization of services and ease of

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