Service Quality In The Transport Industry

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In this chapter, the concepts of passenger, public transport, intercity bus, quality, service, expectations, perceptions, service quality, satisfaction and travel behaviour are explored. Furthermore in order to improve on service quality in the intercity bus transport industry, a clear understanding of its meaning and nature was ascertained. This involves looking at the perspectives, dimensions and attributes/indicators of service quality. It is also necessary to understand the consumer’s expectations and perceptions of service quality, and comparing consumer’s expectation and perception to arrive at the GAP model which is the basis of the measurement of service quality as an academic framework, and as a precondition for a modified SERVQUAL model. In the current study, the theory of planned behaviour is used to identify the antecedents to using a particular intercity bus as a travel mode and to draw an empirical association between individuals’ attitudes, social norms, and perceived behavioural control and intentions to use intercity bus transport.

Key concepts
In an attempt to help in the conceptualization of the research undertaken, the following key concepts are defined.

Passenger
A passenger is any person who travels in a vehicle, but bears little or no responsibility for the tasks required for that vehicle to arrive at its destination (Gajendran, 2012). A passenger is also someone who arrives in, departs from, or transfers through a transport system on a given day (Ojo, forthcoming). Passengers leaving on a trip normally want to spend as little time as possible in the terminal/station.

Public Transportation
Public transportation comprises all transport facilities in which commuters do not use their personal mean...

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... buses.
• Luggage racks above the seats where passengers can access their luggage during the journey.
• Luggage bays, where passengers' luggage can be stowed away from the seating area.
• Overhead lights and fans that can be used by individual passengers with little or no disturbance to other passengers.
• Bathrooms. The bathrooms on buses generally do not have running water or flushing toilets, and are sometimes equipped with hand sanitizer.
• On some buses, movies or other videos are shown to passengers.
• Fridges: which is been used by the driver and his crew to have their drink or food refrigerated.
Not all buses in Ghana offering intercity bus services possess these characteristics. MMT and ISTC harness some of these characteristics while some of the private operators such as VIP, VVIP and DIPLOMAT harness all of these characteristics, saving the bathrooms.

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