Sea World's Response

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I definitely agree – I think Sea World’s response is too little, too late. The shows are only ending in the San Diego park, which is interesting considering that the orca that was followed for the Blackfish documentary lives in Sea World Orlando. The delayed reaction is only taking place in one of three parks, which makes me think this is strictly a reactive response from Sea World. If there were a genuine change in company values, it would translate across all park locations. Overall, this move does not feel genuine to me as a consumer, and does not improve my perception of the brand

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