Saudi Arabia

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Saudi Arabia

Geography

The Kingdom of Saudi Arabia, occupying most of the Arabian Peninsula, is located in the southwestern corner of Asia. It covers an area about one-fourth the size of the United States. More than half of its total area is desert terrain. The capital of Saudi is Riyadh, which is located in the central region of the country.

Language

Saudi Arabia's official language is Arabic, although English is also spoken in the Kingdom, most commonly in the business community.

Religion

The official religion of Saudi is Islam. Two of the holiest Islamic cities, Makkah and Madinah, are located within its borders. Makkah is the birthplace of the Prophet Muhammad, and is the focal point of the Islamic Pilgrimage. Madinah is where the Prophet Muhammad lived. Also, The Kingdom's Judicial System stems from Islamic Law and the Holy Qur'an, which still bases its beliefs on the "eye for an eye" form of punishment. Hence, many wrongdoers swiftly lose their limbs and, in some cases, their lives to a well place axe in the infamous "Chop-Chop" square.

People

There are approximately 21 million people in the Kingdom. Although most are Saudi Nationals, many outsiders from the U.S. and surrounding Arabic nations come to Saudi Arabia for various employment opportunities. In fact, a large percentage of Saudi nationals do not work because of the lucrative returns from oil revenues. For those less fortunate, the Saudi work week is from Saturday through Wednesday with the weekend being Thursday and Friday because the Muslim holy day of the week is Friday. Businesses are usually closed during the heat of the day, for prayer and resting. Business hours are generally 8:00am-noon and 4:00pm-6:00pm.

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...use of the pull tabs on canned beverages, well all of the canned soft drinks in Saudi Arabia still have those "dangerous" tabs. Another Example, is Tide detergent. In the U.S., Tide uses a marketing strategy of making a specialized detergent for various consumers. They have Tide with bleach, Ultra Tide, and Hypo-allergenic Tide.

In Saudi Arabia the marketing strategy is the exact opposite. There is one Tide and its sold behind the premise of being multi-functional. The box says you can do your dishes, wash your clothes, mop the floors and clean the house, all with the same detergent.

If I had to market to Saudi Arabia I would concentrate on functionality with less of an emphasis on the sensitivity of the consumer. Or I would chose to concentrate my efforts on the home-sick American military and professionals to provide them with a "little taste of home".

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