Overview
NARS Cosmetic is a cosmetic company founded by Francois Nars in New York, US in 1994 (Hollywoodnoirmakeup.com, 2012). It is considered as one of the best-selling cosmetics and skincare products company in U.S.A, Canada, Korea, Japan, and Taiwan (Shiseido Co., 2014). Since the demand for cosmetics are growing every year and people are looking for more quality products, the company decided to open a new branch in the Middle East to have more customers and to satisfy them by making the NARS product more easily accessible.
The aim of this paper is to indicate the best country among the GCC to open a new NARS Cosmetic branch by studying every country’s feasibility of a new cosmetic branch.
We hope this expand can please our customers and make better reputation in GCC countries beside increase our profit.
Problem
For the past few years, the demand for NARS products from the website has increased, especially by customers from GCC countries. People order the products online and pay extra charge for the shipments. However, due to some reasons, the shipping company may have problems or delays deliver the products. NARS’s Customer service receives many complains from GCC customers about the shipping; shipment arrived incomplete; the shipment was delayed, these problems will
It is bordered by Iraq and Jordan on the north, Kuwait, Qatar, Bahrain and United Arab Emirates on the east, Oman and Yemen on the south. The Arabian Gulf Sea surrounded from the east and the Red Sea from the west. Saudi Arabia is a traditional monarchy. Al Saud dynasty is a royal family of the kingdom. The population of the kingdom was estimated to be 29,369,428 in 2014 - the 43rd largest in the world (Worldpopulationreview.com, 2014). In the technology side, Saudi Arabia is becoming focused on technology. They increase the spending on connectivity and human resources (Saudi Arabia Emergence of Innovation Kingdom,
We all know that cosmetics existed thousands of years ago. Cleopatra used a heavy arsenal of beauty aids to help her shake the foundations of the Roman Empire. Yes, cosmetics and perfumes have a long history, but the consumer industry we live in is relatively recent, a creation of the decades 1890 through 1920. The products hawked in the 19th Century by druggists, perfumers, barbers, physicians, and a colorful assortment of other enterprising individuals were primitive by our standards. Certainly, active ingredients were used with abandon, notably arsenic, lead, and mercury. These were products that really made visible differences, and the consumer was well-advised to be wary of the majority of these mysterious concoctions.
First of all, Saudi Arabia and China have some similarities. The former has the international airports and the latter has too. Saudi Arabia keen on literature just as China does. Fast food is popular not only in China put also in Saudi Arabia, for examples, Mc Donald's hamburgers, French fries and Kentucky fried chicken. In addition, both Saudi Arabia and China have made a mutually enriching exchange of cuisine. There are Chinese restaurants in Saudi Arabia, where diners can enjoy Chinese food, for instance Chinese meal in Suzhou with rice, shrimp, eggplant and vegetable s...
Indie darlings with cult-like followings like Tata Harper, W3ll People and RMS (the brand that will be discussed in this write up) are already highly trendy among cosmetic and skincare aficionados, proving
...gely by religious values: Conservative dress, conservative literature, and conservative behavior. Freedom of political and religious expression is not allowed, and diversions like dancing, or movies, activities are almost nonexistence in Saudi Arabia. As it has been for centuries, the cultural and political life of Saudi Arabia continues to be expressed in terms of Islamic principles.
According to the textbook case study, the main reason is due to the market in the United States for cosmetics are very mature, not to mention extremely competitive. Because of this, Avon made the decision to put its emphasis – and resources – in less-competitive markets. (Daniels, 2010)
Both countries have nearly identical scores in the dimension of masculinity. This exhibits the driving cultural forces of competition and achievement, with success held in high regard over other values. With Uncertainty Avoidance, the country is once again polarized. With the USA's relatively low score, the culture exhibits acceptance for new ideas with an emphasis on innovation and toleration. On the opposite end of the spectrum, Saudi Arabia maintains rigidity in belief systems and acceptable behaviors and ideas, valuing security over uncertainty.
Nowadays, people attach great importance to appearance. In order to meet different customer needs, each company in cosmetic retailer industry provides various beauty products to customers. Skincare, make-up, hair care products, body care products, perfumes, health and beauty supplements are included.
The US and Western European markets are reaching saturation- therefore cosmetic companies see the future markets for their products in Central and Eastern Europe, Chi...
...Arabia is a petrostate. Oil dominates the national economy, international exports, and the nation’s politics. It has greatly shaped what the kingdom is today. Having started out as somewhat of a tourist economy, the kingdom has become a world, monetary power. From their massive amounts of oil and extremely cheap production, the country has been able to gain large amounts of affluence and political power. With its large abundance of oil, the country has been able to profit immensely on sales and spur diplomatic outcomes to their benefit due to the great need of the resource. Without the discovery oil, Saudi Arabia would be of little importance in the modern world, having the Grand Mosque be the extent of its importance. But because of its discovery of oil, Saudi Arabia became of international importance, coming to be one of the greatest assets to world superpowers.
However, you need to understand the situation in Saudi Arabia first. The way people drive in Saudi Arabia is insane. I mean, imagine that all cars are not following the traffic laws. You can go as fast as the car goes and you wouldn't be stopped at all. Leading to the deaths of nineteen people every day on the country’s roads.
Being Saudi Arabian is to be faithful and authentic to one important religious symbol of Islam which is being believer of Allah but no one else and being the believer that Mohammed is the prophet of Allah, which is considered very essential aspect of the culture. Saudi Arabians are the people who have strong affiliation and loyalty to the authentic, generous, wise Arab tribes who settled in the Arabian Peninsula many years ago. In addition, being Saudi Arabian represents being loyal to the country that fully contributed to providing free healthcare, education, and public services for the citizens. Saudi Arabians are the people who care and help others when they face life-threatening disasters. Saudi Arabia has many symbols that represent them.
Cosmetics throughout history have changed drastically throughout the years. From the years 1900-2017 makeup has evolved and has had an impact of the lives of many people through the decades.
In discussion, it were suggested that the individual him/herself, should approach the dermatologist to do skin checkup, and get suggested the right skin care and beauty products; and the products should be avoided for any skin allergies. This is a better way where the consumers will have a better idea of what needed by their skin and they can consider this when buying beauty products and also to avoid overspend. The consumers also should check for the review of users of the beauty products they planned to buy and visit the government website to check the registered and certified beauty products; and also to report the uncertified one for the government to take action. It will make people aware of brands that do follow the rules set by government and have less side
Consumers are concerned not only about a product breaking down but also about the time before service is restored, the timeliness with which service appointments are kept, the nature of dealings with service personnel, and the frequency with which service calls or repairs fail to correct outstanding problems. In those cases where problems are not immediately resolved and complaints are filed, a company’s complaint-handling procedures are also likely to affect customers’ ultimate evaluation of product and service quality.
From the ancient Egyptians who used copper and lead to create the world’s first cosmetics to the merchandise that was scientifically progressed over time that can do anything and everything from hiding large pores, smoothing your face’s complexions, and turning the dull green of your eyes into a lively shade of emerald. Makeup has been an essential part of humanity for over thousands of years. Cosmetologists, chemists, fashion designers, religious leaders and governments has had an unbelievable impact over the world of cosmetics with about ten thousand years of experience. Because it is in human nature to find new ways of expressing ourselves in an artistic way and to always aim for perfection. Cosmetics has played a really big part part in our advancements from ancient civilization to the modern way of living our lives.