Samsung Case Study Analysis

Background Information 200 (218)
Samsung is a South Korean multinational company. Its headquarters is located in Seoul, South Korea. Mr Lee Byung-chull founded Samsung in 1938 and it started as food exporting company with forty employees. It dealt with groceries and trading goods such as dried fish flour and vegetables, which were locally grown (Burris, n.d). Mr Lee was however, forced to leave Seoul when the Korean War broke out.
After moving out of Seoul, lee a sugar refinery in Busan, which was the biggest mill in in the country. Samsung slowly diversified itself into retail, textiles, insurance, securities and food industries, the next few decades. It entered the electronics, construction and shipbuilding industry by the mid-1970s and

This technically affects the political stability of the company. It has faced important political headwinds recently as of the country’s strains with North Korea. They also face the risk of war breaking out in the Korean cape. Samsung also operates in Latin American and African markets where their political setting is unhinged and are prone to regular changes in the governing assemblies of their respective countries (Shepherd, 2010). Political stability is important for a company as it affects the growth of the whole company as political uncertainties and dysfunctions might not attract favourable investments and profits for the company and this applies to Samsung as well. Samsung might be at risk as its headquarters’ is located at a country where the political scene is unstable and it may affect Samsung’s global

They expand the reach of the internal and external business communications by making use of the various platforms available to allow a swifter and interactive communication. Research and Development is the foundation of what Samsung works on to build on its products. It plays a critical role in the products and services that it delivers to its consumers. It also cuts down on production costs and improves its product quality. Samsung is recognised for its advanced technology that is the driving force behind its inventions. However, Samsung has once tried to cut corners by imitating Apple’s product design that brought lawful and supervisory inspections and troubles for the company. Therefore, Samsung has to work on its own technical foundation to come up with more trouble-free innovations in the