Sales Enablement: Leadership and Productivity Challenges

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Leadership Challenge
For the Sales Enablement (SE) team, improving sales productivity by transforming the capabilities and behaviors of the sales organization is a priority (N.Purvis, personal communication, August 2, 2015). Leadership for this team has focused on hiring a number of seasoned professionals who specialize in enablement of an organization through structural course and content design.
As leaders in their areas of specialty, each individual excels in the task they are asked to achieve. This allows management for each division of the SE team to lead from the perspective of the team’s accountability to executive leadership. Failure to manage with respect to how each team’s decisions and resulting activities impact the other as …show more content…

The perception from delivery of the initial set of reports to Sales management resulted in rejection of the design and an unstable sentiment toward the SE team overall. As demonstrated in Figure 1, the administration process must indulge requirements that meet the needs of the Sales Enablement team itself as well as those of our stakeholders, Executive leadership and Sales …show more content…

Assuming the organization desires to be successful, we can therefore consider it as a living system dependent on emotional, social and economic outcomes for each of the groups within it (Beerel, 2009). For this living system to achieve these goals, a leader must drive a team capable of creating a collaborative environment with regard for the advisory role they serve in a well-established sales organization.
Focusing on the perceived failure the SE team should acknowledge the challenges experienced and lessons learned with a commitment to create the collaborative environment. By sponsoring a user advisory board (UAB) across the various groups of the living system, the Administrative division of the SE team can formalize the engagement and contributions of stakeholders. The UAB enables the team to openly discuss Executive guidance received with Sales Management, Training Development and the Reporting teams. The teams can jointly consider business requirements with the constraints of the implementation and reporting processes, creating an environment for mutual respect between the teams (Reiter,

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