Royal Bank Of Canada Case Study

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The Royal Bank of Canada, also known as the RBC, is one of Canada’s most recognized banks. The Royal Bank of Canada is also a part of the Canadian “big five” in banking along with, TD, Scotiabank, BMO, and CIBC, who have all earned their spot as a part of the “big five” due to their dominance in the Canadian banking industry (“The Big, n.d). Being in such a position gives the Royal Bank of Canada a relatively large spotlight in the eyes of the media and the consumer. There may have been a time when a corporation’s only goal and purpose was for the pursuit of maximizing profits and to continuously expand and grow, and that this was also the sole measure of their success as an organization. However, it would seem that at this day and age company …show more content…

This can be in the form of being a leader in the creation of renewable energy, or by the active effort in reducing one’s own pollution onto the planet. This definition of success pertains less on how much money an organization can make but more on its ethics and social responsibility, which is what the purpose of this analysis will focus on, the success or failure of the Royal Bank of Canada in relation to its social …show more content…

These accolades represent the Royal Bank of Canada’s leadership in granting customers and clients the finniest banking service and customer experience, which translates into one of the Royal Bank of Canada’s greatest strengths in the industry. This success is further evident through their second quarterly report of the 2015 year, in which the Royal Bank of Canada earned a net income 2.4 billion dollars (“About RBC”, n.d) compared to BMO, another member of Canada’s “big five”, that only earned 1 billion dollars of net income during the same year and quarter (“BMO Financial”, n.d). Furthermore, being one of Canada’s most well-known banks is another strength the Royal Bank of Canada can boast about; due to its popularity and relevance it is more often than not that clients will affiliate themselves with a trusted and relevant brand such as the Royal Bank of

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