Rosie The Riveter Essay

751 Words2 Pages

Rosie the Riveter and the Story behind Her Well-Known Image
If there is one World War II poster that depicts the working woman, Rosie the Riveter is it. “Rosie the Riveter” initially stemmed from a song written by Evans and Loeb in 1943. Rosie the Riveter was produced by Westinghouse in support of the War Production Co-Ordinating Committee. Rosie was brought to life by the artist Norman Rockwell and made her national debut on the cover of the Saturday Evening Post. The phrase “We Can Do It” dawns the top of the brightly colored yellow print, while a female wearing blue-collared overalls and a red bandana fills the rest. She represents the women in the work force with a show of confidence, strength and independence. Rosie the Riveter’s poster …show more content…

“…the government began to mobilize tens of millions of soldiers, civilians, and workers — coordinated on a scale unprecedented in U.S. history” (Henretta, 734) in order to fulfill those needs. Citizens of every gender, race, region and economic status were called on to serve their country. Calling on millions of war-worthy citizens left the labor jobs in a major deficit. The jobs could not be left unfilled and so someone had to do them. Due to the high employment demand, citizens willing to work were offered higher wages and better working conditions. Posters made during this time were intended to gain the attention and interest of potential employees. After approximately ten years, the economy was finally, “operating at full capacity, the breadlines and double-digit unemployment of the 1930s were a memory” (Henretta, 735). The goal of growing and building a larger work force is what led up to the creation of Rosie the Riveter and her widely known …show more content…

Women went from being stay at home house wives who took care of the children, to playing a crucial role in the economic development of the country. Women were able to fill a various amount of jobs from factory workers to the armed services. “Women made up 36 percent of the labor force in 1945, compared with 24 percent at the beginning of the war” (Henretta, 735). Between the years of 1940-1945, the women work force increased from 37 percent to a total of 64 percent overall (History, 2010). 50 percent of these working women took up jobs in the defense industry. Even though women were not able to fight on the front lines, they still played a significant role in the war by helping to build the B-17 bombers amongst other war related items such as bombs and tanks. Not only did the Rosie the Riveter campaign empower women to become employed, but it also led the way for other women’s groups. With the support of Eleanor Roosevelt as First Lady, the Women’s Auxiliary Army Corps (later known as the Women’s Army Corps) was founded in May of 1942. The Navy had the same concept when they created the Women Accepted for Volunteer Emergency Services (WAVES). There was also a group of women, named Women’s Airforce Service Pilots, who were able to be the, “…first women to fly American military aircraft” (History, 2010). The “We Can Do It” movement paved the way for women in more ways than one. Rosie the

Open Document