• Introduction
Public Relation plays an Important role in maintaining relationship between a certain organization or company and the public itself with developing jointly valuable relations. Public Relation has a lot of different areas; we are specifically focusing on the area of fashion. We will discuss on different aspects of PR in fashion industry such as, the connection of Public Relation in fashion industry, functions of Public Relation in fashion, public’s of fashion Public Relation, arguing if Public Relation is single unit or apart of different unit, giving examples of organizations or practices work in fashion Public Relations, revealing public relation in fashion publicist and their qualifications and providing models of projects
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Therefore, fashion is related to Public Relation since every company would like to maintain relations with their publics. fashion commands many of the actions and attitudes of the public and dedicate to their interests. Fashion Public Relations is dynamic and fast-paced profession. Fashion public relation organizations involve in strategic communication and perform a variety of duties, From Media exposure to fashion shows (Noricks ,2009).
• Functions of Public Relation in fashion
The fashion industry is dependent on making trends that attract and hold the attention of public interested in fashion. The person who works in fashion public relations is responsible for promoting the trend fashions in a creative way and generating a buzz among influential media users (Mooney, n.d). frequently a public relations representative in fashion functions with celebrities and fashion stylists. A fashion publicist creates and retains a positive public image for the company or client. He makes the publicity noise to hold public’s considerations and popularize the brand. Basically, fashion publicists manage communication, promote the product, establish Links and handle complaints (Guerrero, n.d). fashion publicist is required to have proper education, skills and abilities to deal with different
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Moreover, he should be ready to smile, listen and happily resolve complaints so that the client gets his satisfaction and gain his trust in working directly with you. Each industry requires different qualifications (Guerrero, n.d). For fashion industry public relations must be educated almost 4-year degree in public relations. In addition, coursework in fashion and journalism is very helpful. Also, have an experience in an internship or some experience working at a fashion publication. It also requires personal skills like: knowledge of journalistic basics, including proper news release formats, with excellent written and verbal communication and presentation skills, good interpersonal skills, good time management and multi-tasking skills, also able to maintain an even temperament under stress (Staff,
The Boutiques should have their group of Stylists. They should pervade their wide-ranging knowledge of fashion to all of the customers. The work of stylists includes giving ideas to customers, as well as helping them out in finding trying on clothes that would best suit
Current fashion often provides its audience with surprises, when it comes to attracting consumers and making news in the fashion world. However, most believe that fashion should never cross the line of good taste. We have watched singers like Madonna and Lady Gaga “re-invent’ themselves each year by creating new outfits with outrageous fashion in art and advertising to sell their music. Now there are cases when the expression of these creations in retail promotions step over the line and offend some viewers, or cause controversy among the American people. The fine line between freedom of speech and the need for censorship depends on the ability of the fashion and art industries to meet the needs of both the consumer with interesting products, and suiting the local community with good taste.
Successful public relations specialist will have to do many individual tasks within themselves. A public relations specialist will have to plan public events, speak for a client or client company and work with the press (What Is). The public relations specialist will have to think outside of the box as far as attention towards one’s brand goes. Like in the case of the Red Bull Stratos jump. The public relations specialist for Red Bull dreamt up a great scheme for the company and it worked. It was different and a specialist will have to be too. There are some important personal skills to use as a public relations person. Intelligence and an outgoing personality are the tools to help one in this career (Museum of). The public relations specialist at Red Bull was obviously an outgoing thinker. Nobody else would think of having a man jump from the edge of the Earth for your brand.
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Japanese communication system is based on “high tech context” which means that information sharing based on “implicitly, indirectly”, on the otherhand in United States information sharing based on “explicit values” (Cooper-Chen and Tanaka 2007:103).The understanding of Public relations in Japanese society evolved over time. First, public relations understood as the “government publicity campaign” and afterwards it changed to “marketing communication” (William, Tomoko and Dirk, 2002:270). In order to effectively implement their public relations strategies on their target market, luxury brands have to understand them and finally form a communication between each other. In this regard, according to (Gupta 2008) ”there must be a two way interchange of feelings, expressions and motives to build a communication” (Gupta 2008:4). LV ‘s main communication purpose according to the advertisements (see page 84) is to increase brand equity, brand loyalty, value of it’s brand and brand awareness . Because LV is the strongest brand in the luxury market industry and it plays a crucial role to strenghten its core focuses to continue its position in its market. Moreover, according to (Euromonitor International 2013 f), Louis Vuitton, Gucci and Tiffany are the leading brands interms of sale in Japan and China’s markets (Euromonitor International 2013 f).The figure below shows the Louis Vuiton’s brand real success is in accessories part for Japan’s market (Euromonitor International 2013 h). On the otherhand, “Louis Vuitton opened its first store in Japan in 1978” (Chadha and Husband 2006:16). LV is an old player in the Japanese market according to the information. Furthermore, Louis Vuitton Japan’s main clien...
Public Relations has acknowledged public involvement as the most essential factor of the practice since its creation. However, the means and methods of reaching the public remained significantly limited until recently. Over the last decade, public relations has welcomed the use of varied tools, including new media, to further their reach and cultivate relationships with its publics. The term “new media” encompasses a variety of non-traditional methods including social media. Social media has become a significant catalyst in the communication sector of public relations. The pairing of social media and public relations has helped create new opportunities for brands through two-way communication, social case study campaigns, and social sharing.
Fashion in the 21st century is a big business, as its production employs millions of people and generates billions of dollars in revenue. Fashion has for the past century been, and is still today, used as an indicator of social change and progress, as it changes with the social norms of the society and the political changes of the world (Finkelstein 3). Works Cited Finkelstein, Joanne. A.S.A. & Co. Fashion: An Introduction to Fashion. New York: New York University Press, 1998.
Furthermore, a public relations career is much more closely grouped with media relations these days than journalism. In the book, Making it in Public Relations: An Insider’s Guide, it is said that Media relations is the most dominant function of public relations. Its basic role is the origination of press information and the handling of requests from the media about a specialist’s subjects and activities. After all, the main goal of specialists is to present a positive public image of their client to the public (Mogel). The possible types of clients and fields vary wildly from each other. Some specialists can work in public relations consulting firms and hold campaigns for many clients. Other specialists can work in the advertising departments of major brands and w...
The fashion industry is a fascinating world many desire to enter and stay in for a lifetime. It wouldn't be the way it is without powerful people who can make it be such a beautiful, entertaining, and exquisite world, a world many people want to be a part of. There are many factors that influence fashion from culture and history to people and the media. So who is the most influential person in the fashion magazine industry, today? That is Ms. Anna Wintour, editor-in-chief for the most prestigious and renown, Vogue. For the last 26 years, Anna has accomplished, educated, and changed the fashion world drastically. (b) She reaches out of the comfort zones of most editors and uses her power for good. By support young designers, starting charity events, and involving herself into politics, she has made a tremendous affect on fashion, for the better.
The main goal of PR is to affect individuals or groups to help organizations reach more successful by building relationships with them through organization’s activities. PR people’s functions and key tasks can be varied. In simple terms, the role of public relations in an organization is immense and wide scope and it can be divided into the following categories:
Fashion, psychology and the sociological perspective have long been perceived as mutually exclusive concepts. However, is there a possibility that a trinity exists in the former? To illustrate, it is evident that throughout history fashion has influenced society as a whole and has mirrored its aspects i.e. economical and sociological. Furthermore, this influence has developed to be perceived psychologically where individuals identify with fashion in the sense of translating visual information showing their personal views and attitudes. To that effect, what is fashion? Traditionally and in the literary sense, fashion is defined as ‘a popular trend, especially in styles of dress and ornament or manners of behavior’ . However,
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.
Starting at a very young age, almost every girl dreams to have a job that involves fashion. Ever thought it would be cool to completely makeover someone’s wardrobe and even their style like the people on the television series What Not To Wear? Yes, exactly. Image consulting is a great job for both men and women. However, it takes a lot of work. An image consultant must work with a client’s style, goals, and budgets to create a convincing and appealing image. The goal is to give people advice that will help them achieve what they want - whether it is to get a new job, to make a good impression, or simply to feel good about themselves. It is not necessary to go through a special school to become a good image consultant, but it is recommended if you want a higher salary and to get acquainted with the different responsibilities. To be a good image consultant, one must have an eye for fashion. Image consulting isn’t just a job that every girl wants, it’s a job that everybody needs!
To begin with, I shall look at what fashion is; it is a currently popular style or practice involving clothing, footwear or accessories. It mostly refers to the current trends in looks and dressing style of a person (Cumming 234). In most cases, fashion is confusedly related to costumes; when a person talks of fashion they are seen to mean fashion in terms of textile. Fashion is seen to originate from the Western world and it is copied by other places. In this paper, we shall look at how fashion affects lifestyles and the group of people who are affected most. The paper further investigates how media is used to transmit fashion from one region to the other. Although it has been seen to affect people’s lives many people have different perspectives on fashion and dressing.