The look on her face is fierce, and bold, which was the, the opposite of what a woman has been depicted as and expected to be by society’s standards; in this way, she was defying the concept of a stereotype of women, meaning that women were supposed to be soft housewives. Despite the hard look on her face, her strong arms, and her blue labor outfit, she is still feminine; she is wearing mascara, possibly a touch of eyeliner, and hints of blush and lipstick. Equally important, “The main colors of the poster are red, white, and blue, the background is a bright yellow, which was meant for highlighting Rosie and attracting viewers’ eyes…” All this was done specifically and intentionally to promote America in general, the war effort, and women in the workforce. This poster raised eyebrows for many audiences. …show more content…
For example, this poster was used as part of Sarah Palin’s campaign for Vice President in 2008. Using this example, was to show the amount of fame this ad had received. Though used for a slightly different purpose in today’s time, Rosie the Riveter was a successful piece of rhetoric 70 years ago and remains successful. Nevertheless, this poster would not get as much recognition. The poster emits a sort of empowerment and strength that diverges from the traditional, emotional aspect of womanhood. For an ethos example, I would say that this poster undoubtedly has the credibility to reach the audience. The government “ was” a credible source at the time, and this feminist take on a government campaign appeals to the intelligent and independent-minded American women. This very concise and colorful poster establishes the message of recruitment to its audience filled with young women. It evokes ethos and pathos to obtain the proper response. Because it did receive such a positive response, it is necessary to analyze the steps to its
In 102 Minutes, Chapter 7, authors Dwyer and Flynn use ethos, logos, and pathos to appeal to the readers’ consciences, minds and hearts regarding what happened to the people inside the Twin Towers on 9/11. Of particular interest are the following uses of the three appeals.
This interpretation of Rosie was firmly entrenched in the concept of women entering the workforce as their patriotic duty. In the painting you can see that Rosie is stomping on a copy of Mein Kampf, Adolf Hitler’s 1925 autobiography and political manifesto. The message was clear; although men did the physical fighting on the frontlines, women were also doing their part to defeat the enemy (Hawkes). The war industry during WWII gave women the opportunity to earn their own living and contribute to the war effort. The imagery of “Riveters” we are accustomed to serve as an allegory; the war propaganda used “Rosie” as a metaphorical representation of the millions of women (of all colors and socio-economic classes) who took action during war time when patriarchal order was relaxed. These women joined the work force in order to help their country, to gain the benefits of employment, and to improve their quality of life
I chose this word because the tone of the first chapter seems rather dark. We hear stories of the hopes with which the Puritans arrived in the new world; however, these hopes quickly turned dark because the Purtains found that the first buildings they needed to create were a prison, which alludes to the sins they committed; and a cemetery, which contradicts the new life they hoped to create for themselves.
Such things like girls getting over excited, a guy taking a provocative stance, men wearing heals, and females attempting to be aggressive. We as a society have a hard time explaining the difference between males and females. Other than some physical expressions such as aggression, which can be measured due to different testosterone levels in the body, and external appearance. Like Blum stated, “you can parade endless similar statistics but the point is this: Males are more aggressive, not just among humans but among almost all species on earth”. In the ad if one looks closely at the actor 's face, one can see the expression on her face seems to be an attempt at a more aggressive look and maybe going as far as assuming a more masculine looking. According to Devor “masculinity can also be conveyed by stern or serious facial expressions that suggest minimal receptivity to the influence of others, a characteristic which is an important element in the attainment and maintenance of egoistic dominance”. It’s hard to figure out if her face is specifically pointing out the masculinity code or not. But it can be assumed that she is since throughout the ad she can been seen showing many other gender codes that are meant to be for guys and not girls. I don’t
The reason why media images of women are important because how women are treated and embodied in American society reflections in the media are not only reflections of their status in society and politics, but because the imageries themselves can place the seeds of change in attitudes and affect public view. As Jane Fonda states in Miss Representation, “media creates consciousness and if what gets to be put out there that creates our awareness is
OR is this artifact one that operates as a site of struggle by challenging these things? If so how?: This advertisement operates by challenging these things, however, they are not conducted in a positive light. In this subverted approach, women are still shown that their place is in the kitchen, but are useful. Consequently, there is some positive improvement here. However, men are deemed as incapable of taking care of themselves, which reinforces negative stereotypes.
In addition, this advertisement illustrates logos to finalize their stance. Toward the end of the video, the individuals begin to realize the hurtful message they were sending when thinking the way that they did. The director then asked a boy why being a girl is a bad thing. When he could not think of an answer it became apparent that the stereotype displayed is nothing but a system of meaning as a result of our culture.
But jean sells are increasing when their commercial shows a woman being attacked by three men (464) (Kilbourne)? Kilbourne states that commercials that have a sexy man doing something dangerous becomes erotic, therefore men have this perception that being the good boy is not a positive attribute. When examining Kilbourne’s advertisement selection we see men in control, pushing women against walls and having two women flock over one man. Kilbourne’s selection was to confirm the discrimination women face. The group of feminist fund-raisers, who call themselves SlutWalkers are currently trying to “reclaim the word slut,” by marching around in skimpy clothing making jokes about the industries of prostitution and pornography. They are putting women into a difficult situation because they are pushing for empowerment, but does empower cross your mind when there are half-naked women waltzing around? These women believe they are taking a stand against men, but truthful they are giving them exactly what they want…women strutting around with very little clothing on (Powers). Women are portrayed similarly in advertisement for cars, alcohol, and aftershave; because sex sells. Women are sexy and attractive which sells products on television; however when it comes to advertisement on the radio a man’s voice is used 78% because it is convincing and strong
Colors are used to bring life to objects, and in the poster it brings the feeling of freedom. The
Lauren Rosewarne is a senior educator in the School of Social and Political Sciences who composes, investigates and takes observations on eroticism, gender, and women 's rights within the entertainment business. In addition, she focuses her work on public policy and politics within a government. Written in 2007, Rosewarne, a persuasive writer, published an article entitled Pin-Ups in public space. Sexist outdoor advertising as sexual harassment. This piece of literature concentrates on public advertisements being distinguished and experienced as sexual harassment through women, based on the similarity between the illustrations and the pin-up posters. Rosewarne communicates about how she understands through her personal observation, a year long
As a whole, 7 For All Mankind uses this advertisement and many sales techniques to sell their jeans. What is needed to be looked into, is the impacts it has on the female society. By creating an advertisement with gender roles, femininity, and sex appeal, this brand has taken print advertisements to a new level. By putting all the thought into the techniques, the creator left no room for thought of women.
Although it may not seem large on the poster board, it was a font size of 200, which is a gigantic number for a font. Using these methods, it portrays that women can be bold, or brave, and they can be giant if desired. There are many messages that society creates, but the ones stated are among the most popular and followed. A perfect example can be an average high school girl. The teen is a petite girl and has a height of 5’3”. She strives to have the ideal body of being skinny and weak, having little to no fat and muscle. In addition, she wears full makeup and curls her hair everyday for school just to impress the guys. The teen is one popular girl so she has to maintain her beauty by perfectly conforming to society’s norms. Then, she will be accepted by everyone and thus increase her popularity. This is just one of the many problems females face in today’s society. Humanity tells them that —in order to be an ideal female— they must look pretty, act nice, and flirt with guys. However, Tan accentuates this so that readers can catch the abnormality that society has. It is abnormal to Tan because she shares the same ideology that Beyonce has: strong, independent women who needs no
...f any obstacles that they might face along the way. By showing that she can have the brains as well as the looks, she encourages young women to try harder to attend high class schools and to understand that with a little bit of extra work they can make it to the top of their area of work. Many women can see this as a trend that can help them achieve anything that they put their minds to. She can increase the amount of women applying for universities and jobs by inspiring them to do more than stay at home as housewives. And though the targeted audience knows that looks aren’t everything, they also know that the image they portray is extremely important in the work environment. Everyone knows that when you look good, you feel good, and having a positive state of mind is always helpful to better your chances of finding a healthy balance in all areas of your life.
It is interesting when discussing film posters to examine the roles the play in today’s modern day society. Film posters have a diverse variety of uses such as to advertise an upcoming film and to add to the anticipation and excitement for its release date, which would boost their cinema attendance and DVD sales. Film posters usually contain examples of different persuasive and informative techniques, such as a:
Lachover, Einat, and Sigal Barak Brandes. "A Beautiful Campaign?." Feminist Media Studies 9.3 (2009): 301-316. Communication & Mass Media Complete. Web. 8 Apr. 2014.