Rhetorical Analysis Of 'Why Colleges Shower Their Students With A's'

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Will inflating grades now cause diplomas to become null and void? Brent Staples, a member of the New York Times editorial board and frequent writer to the newspaper, who also holds a PhD in psychology writes the article “Why colleges shower their students with A’s”. This article appears in the New York Times in 1998. Staples writes about ongoing concerns of grade inflation and its effect to devalue future diplomas. Appealing to his audience using a logical approach Staples includes a fallacy in his persuasive article.
The New York Times reader demographic ranges from 18 to 29 years old. Although written in the New York Times the article focuses more towards an audience of people with decision making power within colleges. College hierarchies, board members and principle chief executives are capable of making the changes that Brent Staples writes about in his article. Staples supports this by addressing the changes colleges have made over the years with regards to appeals and permanent boards of inquiry. …show more content…

Staples states two hundred colleges have closed in the 20 years the University of Phoenix has opened their doors. Using factual data for example, Phoenix is the largest private university with more than 60 locations and 40,000 students now attending, appeals to the logical side of the audience.
Although pathos is not a strong appeal for the audience of this article, Brent Staples’s background in media; specifically his columns in political and cultural issues as well as his PhD in psychology allow him the creditability to address the ongoing situation. While using a quote from economist Milton Friendman as his opening sentence and padding his article with the Valen Johnson’s (a Duke University statistics professor) new approach on the grading scale for colleges, Staples is able to appeal to the audience ethically using

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