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Product advertisement following the ethos pathos logos
Sales promotion and consumer behavior
The relationship of sales promotion to the buying behavior
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Imagine walking into a local pet store. The store associates watch as confused faces brighten up. The sound of puppy barks and yelps coming from the back of the store. There are multiple puppies to choose from, but the decision is not easy. Thinking of all the important task and care to own a pup has the customers second guessing taking one home. Then there is that one pup that is irresistible and is a definite to take home. Walking through the aisles with selves full of eye catching toys, food, dog beds and dog health care items. The customer chooses the cheapest dog food, a tennis ball and a cozy round bed, but there is no stopping there. At the end of the aisle, on a lonesome self, there are dog treats for a low price and just cannot help …show more content…
The audience this ad appeals to is the people who own a dog or is thinking about purchasing a dog. The title at the top of the ad produces the overall thought of the ad. It makes the audience think about what can be done for dogs that is not already done. Under the title there is a description that provides real-life information that dog owners do not think about. According to Laura Bolin Carroll, “As audience we want to know the “facts of the matter,”’ which persuades the audience to think about the real thoughts of owning a dog. There are four sections of the ad under the title that each have a title and description. Each of the title is another way dog owners can do more for dogs. The use of logos in the sections are used the same way as in the main title, to add information for the audience to understand the ad. The titles are brief and feeds off the main title. The title of each section requires the audience to read further because each one is a phrase; therefore, the descriptions help understand them. The descriptions use evidence to support the titles. The logic used in the ad shows the audience that the more done for dogs, the happier they will …show more content…
The audience could capture a couple different feelings out of the add. In three of the sections of the ad, the characters are smiling and the dogs seem to be comfortable with them. They are playing, exploring and snuggling with the dogs. This provides the audience that dogs and humans make each other happy. This also persuades the audience that the product will meet different needs. The people smiling in the ad shows the audience that dog owners can trust that the more people do for dogs, the happier the dogs and people will be. This gives off a happy effect to the audience. The use of all the colors of the images in the ad are bright and give off a positive feeling. The red section where the main title is, gives off the loving feeling along with the people loving on the dogs. The color red gives off a loving feeling because red is the color of love. The colors in the four sections are also peaceful and calming, as present in the reading, “Psychology of Colors.” The ad uses images of all age people and different types of dogs enjoying each other, seeming happy to persuade the audience to buy the dog treats. The images use emotion to make the happiness of the people and dogs seem
The viewer will see how constant Maddie has been throughout the woman’s life. Maddie was with the woman for all of the good times and the bad times. Maddie was in this woman’s biggest and happiest occasions, including the woman’s graduation. This trigger is effective because people with animals know the estimated life span of that animal. The woman got Maddie when she was younger. The woman knew she would have Maddie in her life while she grew up. When the woman got older she would realize that she would outlive the dog. The commercial uses people’s natural tendencies to nurture and love pets and peoples need for companionship to draw
The look on the man’s face when he looks up portrays the emotions that the audience is feeling: shock, joy, and relief. Finally the sun comes back out and the man has both his dog and his horse back at home. There are many rhetorical strategies that Budweiser uses in their advertisement. The biggest being pathos. They use pathos in almost every aspect of their commercial. By changing the lighting, music, and overall relatability they are able to change the audience’s emotions. They also use ethos in their commercial by always reminding you of their brand.
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
Have you ever wondered how animals interact and work together to get a job done? Many times, animals put their minds together to complete a task. But what many people do not realize is that animals interact with one another just as humans would. In many instances, people don’t realize the amount of intelligence and common sense that animals, such as the elephant, possess. The study of elephant’s thoughts and thinking were explained and backed up through three different mediums. This information was explained through articles, videos, and passages. Combined, these pieces of work clarified what the experiment was, what it was testing, the purpose behind it, and how the different pieces were
In the book Into the Wild, Jon Krakauer wrote about Christopher McCandless, a nature lover in search for independence, in a mysterious and hopeful experience. Even though Krakauer tells us McCandless was going to die from the beginning, he still gave him a chance for survival. As a reader I wanted McCandless to survive. In Into the Wild, Krakauer gave McCandless a unique perspective. He was a smart and unique person that wanted to be completely free from society. Krakauer included comments from people that said McCandless was crazy, and his death was his own mistake. However, Krakauer is able to make him seem like a brave person. The connections between other hikers and himself helped in the explanation of McCandless’s rational actions. Krakauer is able to make McCandless look like a normal person, but unique from this generation. In order for Krakauer to make Christopher McCandless not look like a crazy person, but a special person, I will analyze the persuading style that Krakauer used in Into the Wild that made us believe McCandless was a regular young adult.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize
Often people are not what they seem. According to Roald Dahl, in “Lamb to the Slaughter,” “But there needn’t really be any fuss. I hope not anyway. It wouldn’t be very good for my job.” When in public Patrick Maloney was the doting husband, but when the doors hid outside eyes Patrick revealed his true feelings. He wanted a divorce. He wanted to ruin his wife and soon-to-be child, but without anyone knowing. Thought the passage, the tone is revealed as condescending. The way Mr. Maloney talks to his wife is as though she is a small and unknowing child.
Photographs capture the essence of a moment because the truth shown in an image cannot be questioned. In her novel, The Lovely Bones, Alice Sebold uses the language of rhetoric to liberate Abigail from the façade of being a mother and spouse in a picture taken by her daughter, Susie. On the morning of her eleventh birthday, Susie, awake before the rest of the family, discovers her unwrapped birthday present, an instamatic camera, and finds her mother alone in the backyard. The significance of this scene is that it starts the author’s challenge of the false utopia of suburbia in the novel, particularly, the role of women in it.
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
Writers like Amy Tan, use rhetorical writing to display emotional appeal, tone, style, and even organization. In Tan’s article, Mothers Tongue, she writes about her experiences with her mother's inability to speak English. She provides examples from her childhood of being discriminated, and stereotyped because of her race. Tan addresses cultural racism without showing any anger or specifically pointing out racism. She makes the reader realize that immigrants have to deal with discrimination, and disrespect in their daily lives. She uses Ethos, Pathos, and Logos to let the reader see what she went through in her early childhood experiences. Her audience reaches out to families who speak “broken English”, and have to deal with being discriminated, and disrespected.
Thank you for the information. I appreciate the prompt responses I have received from each of you.
Manipulation of language can be a weapon of mind control and abuse of power. The story Animal Farm by George Orwell is all about manipulation, and the major way manipulation is used in this novel is by the use of words. The character in this book named Squealer employs ethos, pathos, and logos in order to manipulate the other animals and maintain control.
“The pen is mightier than the sword.” This is a popular saying that explains that, sometimes, in order to persuade or convince people, one should not use force but words. In Animal Farm, by George Orwell, animals overthrow the human leader and start a new life, but some animals want to become the new leaders. To make the other animals obey the pigs, they first have to persuade the farm’s population. Squealer is the best pig for this job because he effectively convinces the animals to follow Napoleon by using different rhetorical devices and methods of persuasion.