Rhetoric is when a writer or speaker uses different techniques in order to persuade or impress an audience. The main area of rhetoric that most writers focus on is rhetorical situation. Rhetorical situation includes three concepts: ethos, pathos, and logos, these concepts are shown throughout the duration of the “Love Your Hair Longer with Pantene” commercial. The “Love Your Hair Longer with Pantene” commercial includes Selena Gomez and two other women dancing to her song “Hands to Myself” while showing off their hair by flipping it around. The commercial then discusses the ingredients within the product and how they work to keep your hair healthy. The “"Love Your Hair Longer with Pantene” commercial can be classified on the basis of rhetorical …show more content…
The goal of ethos is to make sure the company or the face of a product is reliable because would you want to buy from a company who has a bad reputation? The ethical appeal, also known as ethos, of the “Love Your Hair Longer with Pantene” commercial is Pantene and Selena Gomez. Pantene was “born” in 1945, which means they have been around for a while. When asked the three reasons she is excited to be Pantene`s new ambassador Selena Gomez states, “…their message for women being strong is beautiful and what they represent is so what I embody and what I want my fans to know and feel confident in.” Pantene is the main ethical appeal because Pantene is the brand of the product the commercial is trying to persuade people into buying. Pantene is a company who has been around for a while and is big on making women all around the world feel beautiful, which means they are credible because they have the experience and care enough about their customers to be a trusted hair care company. Selena Gomez is also an Ethical appeal because people she feels women should feel happy and healthy in their own bodies or in this case, hair. Pantene and Selena Gomez are also representations of the emotional appeal, also known as,
Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.
Our lives are influenced by visual rhetoric on a daily basis. Rhetorical components go unnoticed unless one is intently searching for them. Companies carefully work visual rhetoric into advertisements and use it to their advantage to lure in potential consumers. The German car company, Bayerische Motoren Werke, or more commonly known as “BMW”, uses a clip from NBC’s Today Show in 1994. In the clip, the characters are discussing the newfangled idea of the internet. BMW uses nostalgia of the 1990’s as bait to attract an older audience who remember the ‘90’s and when the internet was a new invention. BMW uses the rhetorical elements of character, dialogue, and focus to sell their product.
Customers are not only buying the product because they need it, they buy it because they trust it. That credibility is connected to the emotional impact of the commercial. The details of the propaganda are designed to produce a sensation of freshness, cleanness, and energy. With the emotional connection that it creates they make people want to buy it because they want to feel pretty, comfortable and fresh. The logical sound of the commercial and product’s effectiveness gives the final touch to persuade the viewers. Given these points, we can conclude that the magic behind the success of Neutrogena Wave Sonic is the correct use of ethos pathos and
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy the product. The ethos in the ad is Kobe Bryant is in the ad. Kobe has the knowledge about basketball because of his experience. He also has the drive and power to become a champion. He has the credibility because everyone knows he plays for the Los Angeles Lakers.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
In everyday life we are bombarded with advertisements, projects, and commercials from companies trying to sell their products. Many of these ads use rhetorical devices to “convey meaning [,] or persuade” their audiences (Purdue OWL) . Projects, such as the Dove Self-Esteem Project uses native advertising in their commercials, which refers to a brand or product being simultaneously and indirectly promoted. In this essay, I will analyze the rhetorical devices, such as ethos, pathos, logos, and kairos, as well as the fallacies corresponding to each device, that the Dove Company uses in their self-esteem project .
Rhetoric is the art of effective or persuasive speaking or writing, and its uses the figures of speech and other compositional techniques. It’s designed to have a persuasive or impressive effect on its audience.
The author’s main argument in “Rhetoric: Making Sense of Human Interaction and Meaning-Making” is that rhetoric does not need to be complicated if writers incorporate certain elements to their writing. Downs further analyzed the elements that contribute to rhetoric such as symbols and signals, motivation, emotion, ecology, reasoning and identification. The author emphasized that writers can learn how to deliver their writing effectively once they are more aware on how rhetoric works. Downs constantly assures that rhetoric is quite simple and does not need to provoke fuzziness. Even though the term rhetorical is applied to everything, the author of the article made it clear that the “rhetorical” thing is situated. The example provided by the author in this article, further guides our understanding on what rhetoric
In this commercial we have ethos, logos, and pathos present. First of all, ethos are established because Kim Kardashian comes out. She is a rising artist and a
Creators want their commercials, tv shows, movies or articles to draw the audience in. They strive to get your attention using ethos, pathos and logos. A Nike commercial with LeBron James as the star did just that. The commercial about following through with your dreams and becoming big out of nowhere is spine chilling and inspiring.
When asked what beauty is, most women will point to a magazine cover at a size two model — a small waist, long legs, and flawless skin. Dove has attempted to change this perspective with their “Campaign for Real Beauty”. Launched in 2004, this campaign is comprised by a series of advertisements such as commercials, short-films, billboards, and many more. Dove appeals to women’s pathos in order to market to women of all ages. The company’s strong ethos allows women to feel comfortable and believe that they are truly beautiful. A majority of the campaign is aimed at young adults but also includes women fifty years and older. The creative directors Janet Kestin and Nancy Vonk strive to remind women that they are responsible for setting their own
The term ethos describes an appeal to credibility or character. They do a great job establishing credibility because the athletes are seen performing with the drink, which in turn, would persuade viewers to believe that if they drink Gatorade that they will perform at the same level. The people in the commercial are able to directly link their greatest successes and failures to Gatorade by making it seem that it was a major part of their success. This helps build the credibility of all of the athletes in the ad because everyone wants to be able to believe that people like these athletes would know most about the energy drinks that fuel them in live games. Since Gatorade is able to build this seemingly credible source because of who vouches for them, they have been able to spread their product across the nation while building their energy drink
Rhetoric is the art of effective speaking or writing, and persuasion. Most people use rhetoric numerous of times in their everyday life without their concern or knowing.
Rhetoric is defined as "giving a prepared, persuasive speech." When Emory and his friends found out that they were to give presentations to Mr. Drucker, they started formulating a plan, which can be classified under the Neo-Aristotelian style of rhetorical criticism. Their main goal was to persuade the producers of the products that their message would be effective in catching the public's attention, thus boosting sales. To prepare for this, they had to organize their speech, mainly using external proof. A cause and effect approach was used for the majority of the ads presented so that the consumer could see what would happen if they were to use that product.