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How to perform a rhetorical analysis
How to perform a rhetorical analysis
How to perform a rhetorical analysis
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Jaanel Berrick
ENC1102
Rhetorical Analysis
Attention Whole Food Shoppers
Robert Paarlberg is a professor at Wellesley College, who also works as an associate at Harvard's Weatherhead Center. He wrote an article entitled, “Attention Whole Food Shoppers,” which address how the hunger crisis is still around, despite the thoughts of those who believe that it is not since the price of rice and grain has gone down. Paarlberg’s focuses on explaining the effectiveness of having governments finance fertilized plants and infrastructure projects for struggling countries. This claim was further emphasized by her utilization of punctuation, word choice as well as logos and ethos. Paarlberg tries to inform the audience of the food epidemic, and this is achieved by his punctuation. Within the first few pages several dashes and parentheses can be found. An example being when he states, “We want to save the planet. Help Local farmers. Fight climate change - and childhood obesity, too,”( Paarlberg, 610) and, “ Food grown organically- that is, without any synthetic nitrogen fertilizers or pesticides - is not the answer to the
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He writes words corresponding to “most heavily,” “damaging,” and “the pampered West.” Since his article was criticizing organic food, he used words with a negative connotation. This was done to magnify his argument and show his viewers just how bad organic food is. Alliteration also had this same goal. Paarlberg said, “In Africa, where many foods are still purchased in open-air markets (often uninspected, unpackaged, unlabeled, unrefrigerated, unpasteurized, and unwashed)....(614). The prefix of each of these words in un, meaning not. This not only stands out to the readers because of the repetition, but it also can be seen as visual imagery. It allows them to envision unsanitary food markets, and sympathize with the people in
In 2013 Dodge Ram Trucks made a commitment to raise one million dollars for the Future Farmers of America. Dodge deemed 2013 to be “the year of the farmer” (Christian posts). During the fourth quarter of Super Bowl forty-seven Dodge aired a two minute and forty-two second tribute to the American farmer. The commercial “Farmer” was a slideshow that depicted American agricultural life. A speech given by Paul Harvey was used to narrate the tribute. As the commercial begins Paul Harvey’s name is printed onto a picture of a solitary cow standing in a frozen field. Then a picture of an old church is displayed and Harvey’s first words are: "And on the 8th day God looked down on His planned paradise and said, 'I need a caretaker!' So, God made a farmer”
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
In Janet Poppendieck's “Want Amid Plenty: From Hunger To Inequality” she argues that America puts excessive focus upon hunger issues among the poor when there are many other important issues that go unnoticed. Poppendieck believes that it is time to find a way to shift the discourse from undernutrition to unfairness, from hunger to inequality. In today's society, there are many food banks, food drives, soup kitchens, etc. Food is extremely abundant in America, therefore Poppendieck's statement is proven true when she states that there is too much focus on hunger. Throughout this text, she strongly supports her claims about hunger, equality, and poverty in general.
All in all, we watched the advertisement and we reduced the rhetorical strategies to be effective with respect to the sponsorship of the obvious disputes made inside both advertisements. As a women who does not drink soda or crush, we expected to find the notification most convincing develop totally in light of the methodology used without before slant toward taste. The notification that we saw to be the most inducing and effective toward our age, sexual introduction, and general establishment, was the Sunny juice promotion. We spent most by far of our youth with my people who were of the clear assembling of individuals, and being essentially raised by them, and we acquired the same mentality. We see both and identify with the trademark figures
Heinrichs describes at the beginning of the chapter that his mom purchased a pool table for Father's Day. This was despite the fact that his dad has never wanted one. In turn, he realized that the salesman must have used rhetoric on his mom to persuade the purchase. He then lectures on how to identify two tools of ethos: disinterest and virtue. The salesman started by putting Heinrichs’ his mother in a state of comfort. To detect his trickery, his mother should've asked herself “who benefits from this purchase?” This is due to the hidden disconnect between motives, masked by financial disinterest. It is also important to decode one’s rhetorical virtue: the character image reflected onto an audience. A salesman with integrity would ask for a
Many people do not realize that the jobs in the fast food industry are very dangerous. These are the jobs that no one realizes what it’s like behind the scenes. The workers face high rates of injury in the factories and in fast food restaurants, so we feel like we shouldn’t support the fast food industries. In chapters three and eight of “Fast Food Nation,” Eric Schlosser uses pathos to highlight the fact that fast food jobs are difficult as well as dangerous. The jobs involved with fast food are so dangerous that more regulations should be reinforced more firmly, as well as more laws should be put into place.
Throughout the essay, Berry logically progresses from stating the problem of the consumer’s ignorance and the manipulative food industry that plays into that ignorance, to stating his solution where consumers can take part in the agricultural process and alter how they think about eating in order to take pleasure in it. He effectively uses appeals to emotion and common values to convince the reader that this is an important issue and make her realize that she needs to wake up and change what she is doing. By using appeals to pathos, logos, and ethos, Berry creates a strong argument to make his point and get people to change how they attain and eat food.
Snickers launched the “You’re not you when you’re hungry” campaign during the Super Bowl in 2010. Snickers played on the fact that when one gets hungry they change into an extreme alter and Snickers is the only is to replenish yourself back to yourself. Snickers launched their “You’re not you when you’re hungry” campaign during the Super Bowl that aired in 2010. This campaign has continued ever since. It has been since expanded to include several commercials, three different styles of print ads, and spoofs on twitter and Google. This paper is going to look at how this campaign has been able thrive in a market that is cluttered with advertisements.
Within an excerpt from, “The United States of Wal-Mart,” John Dicker explains that Wal-Mart is a troubling corporation. Dicker begins his article by discussing why the store is so popular within the news in an age of global terrorism, coming to the conclusion that Wal-Mart has a huge scope in the United States and that it has more scandals, lawsuits, and stories than any other supercenter. Continually, he goes on to explain that Wal-Mart outsources jobs and their companies demands makes it hard for employees to have livable wages and good working conditions. Furthermore, Dicker addresses the claim that Wal-Mart provides good jobs, by destroying this perception with statistics showing how employees live in poverty and that their union scene
Paarlberg’s essay as a whole also follows a pattern similar to the one used in the four sections, but to a less overt extent. The introduction provides a lot of the framework necessary for the content in the following sections and Paarlberg’s thesis is a claim. “If we are going to get serious about solving global hunger, we need to de-romanticize our view of pre-industrial food and farming.” Paarlberg backs his claim in various ways in the two argumentative segments following, and finally draws a
According to Dolgoff and Feldstein (2003), “the needs and goals of the Food Stamp Program are to alleviate hunger and malnutrition by enabling low-income households to buy a nutritious adequate diet” (p. 132). The program also improved the market for local merchants to produce food for eligible low-income households and other agencies such as the School Lunch Program which safeguard the health and wel...
The first element of the rhetorical structure and possibly the strongest in this documentary is pathos. Pathos refers to the emotion exhibited throughout the documentary. Food, Inc. is filled with an array of colors, sounds, stories, and images that all appeal to emotion. Miserable images of cows being slaughtered with dark music in the background, pictures of industrial factories with no sun and unhappy workers, and even a depressing and eye-opening home video of a young boy who was killed by the disease as a result of bad food were all portrayed throughout Food, Inc. Barbara Kowalcyk, mother of the late Kevin, is an advocate for establishing food standards with companies throughout the nation. When asked about her sons death, she replied, “To watch this beautiful child go from being perfectly healthy to dead in 12 days-- it was just unbelievable that this could happen from eating food.” (Food, Inc.) Obviously very devastated and still heartbroken over her loss, Kowalcyk fought
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
There are many problems confronting our global food system. One of them is that the food is not distributed fairly or evenly in the world. According “The Last Bite Is The World’s Food System Collapsing?” by Bee Wilson, “we are producing more food—more grain, more meat, more fruits and vegetables—than ever before, more cheaply than ever before” (Wilson, 2008). Here we are, producing more and more affordable food. However, the World Bank recently announced that thirty-three countries are still famine and hungers as the food price are climbing. Wilson stated, “despite the current food crisis, last year’s worldwide grain harvest was colossal, five per cent above the previous year’s” (Wilson, 2008). This statement support that the food is not distributed evenly. The food production actually increased but people are still in hunger and malnutrition. If the food were evenly distributed, this famine problem would’ve been not a problem. Wilson added, “the food economy has created a system in w...
Danielle Knight stated that “The true source of world hunger is not scarcity but policy; not inevitability but politics, the real culprits are economies that fail to offer everyone opportunities, and societies that place economic efficiency over compassion.” The author is trying to say that, basically, world hunger is mainly caused by us humans. The world is providing more than enough food for each and every one of us on earth according to the report - 'World Hunger: Twelve Myths'. The problem is that there are so many people living in the third world countries who do not have the money to pay for readily available food. Even if their country has excess food, they still go hungry because of poverty. Since people are mistaken by “scarcity is the real cause of this problem”, governments and institutions are starting to solve food shortage problems by increasing food production, while there really is an excess of food in some countries. Although the green revolution was a big success globally, hunger still exists in some countries. The author stated, “Large farms, free-markets, free trade, and more aid from industrialized countries, have all been falsely touted as the ‘cure’ to end hunger”. All of those are used to promote exports and food production, it doesn’t increase the poor’s ability to buy food he says. What the government really should do is to balance out the economy, and let more people earn more money to buy more foods.