Budweiser puppy commercial Budweiser, being one of the top beer brands in the United States, tends to receive a negative connotation for their glamorization of drinking. However, two years ago they released a commercial at the Super Bowl promoting safe drinking and “making a plan” to make it home. It’s very clear in the commercial that they are promoting safe drinking and not driving while intoxicated; yet, it still is a Budweiser commercial so it very clearly is still promoting their product. In the following paragraphs I will be analyzing just how Budweiser manipulates the objects, people, and settings in their commercial to convey their overall purposes. The commercial starts with a young man, obviously over the age of twenty-one, …show more content…
Many of the ethos appeals made in this Budweiser commercial aren’t extremely noticeable unless you are searching for it, but are still intensely important in the portrayal of the overall message. The fact that the main human character is male and white portrays this feeling of being American right away. You see him and think of him as a “normal” and respectable man, even though you know nothing about him. Also, the fact that he has a new lab puppy that he raises to an adult dog not only makes us trust him more and makes him come across as reliable and accountable, while also making him seem more American too. When thinking of a common American dog, most people think of the labrador retriever, or more commonly know as the lab. In fact, according to the American Kennel Club (AKC), the lab has been announced as the number one most popular breed for the twenty-fourth consecutive year now (Popular Dog Breeds AKC). There’s no coincidence that Budweiser chose a lab to display as the dog for their American ad. Another ethos appeal that is shown in the commercial is that Budweiser can be trusted and is smart. They are conveying that Budweiser, a top brand, is smart and that they make wise decisions, by not drinking and driving. Therefore, Budweiser is making themselves, and their brand, come across as more authentic and trustworthy than other
The look on the man’s face when he looks up portrays the emotions that the audience is feeling: shock, joy, and relief. Finally the sun comes back out and the man has both his dog and his horse back at home. There are many rhetorical strategies that Budweiser uses in their advertisement. The biggest being pathos. They use pathos in almost every aspect of their commercial. By changing the lighting, music, and overall relatability they are able to change the audience’s emotions. They also use ethos in their commercial by always reminding you of their brand.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
Michael Messner and Jeffrey Montez de Oca explain that contemporary beer ads represent a desirable male lifestyle to reaffirm masculinity in a time when men are insecure. Their essay, “The Male Consumer as a Loser: Beer and Liquor Ads in Mega Sports Media Events,” goes on to list the reasons for their insecurities: historic and cultural shifts such as deindustrialization, declining real value of wages, feminists and sexual minorities. They support their main point by providing a window to the past as beer ads of the 1950s depicted a desirable lifestyle that was appropriate for post war style of living. By following the transitions of beer ads from the 1950s to now, we could follow the accepted lifestyles of the times during which the ad was made.
Advertisements are a way to get people to see their product or hear what they have to say about it or just what they have to say in general. This commercial was made by Budweiser. Budweiser is a company that makes and sells beer to adults. Their commercial shows that just because they sell alcohol does not mean they are okay with drunk driving. The commercial uses both pathos and ethos to show us what they want us to take away from it. They use this commercial that plays with our emotions to show us a piece of how we would feel if we lost someone, and its goal is to make us want to make sure no one that cares for us will ever feel that way. It was shown at a time that makes it most effective, during the super bowl while people are drinking
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Pollan’s article provides a solid base to the conversation, defining what to do in order to eat healthy. Holding this concept of eating healthy, Joe Pinsker in “Why So Many Rich Kids Come to Enjoy the Taste of Healthier Foods” enters into the conversation and questions the connection of difference in families’ income and how healthy children eat (129-132). He argues that how much families earn largely affect how healthy children eat — income is one of the most important factors preventing people from eating healthy (129-132). In his article, Pinsker utilizes a study done by Caitlin Daniel to illustrate that level of income does affect children’s diet (130). In Daniel’s research, among 75 Boston-area parents, those rich families value children’s healthy diet more than food wasted when children refused to accept those healthier but
In a quote by John Mill, “Does fining a criminal show want of respect for property, or imprisoning him, for personal freedom? Just as unreasonable is it to think that to take the life of a man who has taken that of another is to show want of regard for human life. We show, on the contrary, most emphatically our regard for it, by the adoption of a rule that he who violates that right in another forfeits it for himself, and that while no other crime that he can commit deprives him of his right to live, this shall.” Everyone’s life is precious, but at what price? Is it okay to let a murderer to do as they please? Reader, please take a moment and reflect on this issue. The issue will always be a conflict of beliefs and moral standards. The topic
The Molson Beer advertisement was shown in the Playboy Magazine and FHM during the years 2002 and 2003. Advertising is a form of mass media content that is aimed at persuading audiences or readers, viewers or listeners to take “positive” action on products, services and ideas that are being advertised. The fundamental idea is to steer consumer behavior in a particular way with regards to a product, service or concept (Curtis, 2013, 1). Alcohol or to be more specific, beer advertisements are aimed at persuading the reader into thinking that consuming alcohol beverages would transform their life and yield to having high profile social life. Making use of semiotic analysis, the science study of signs and sign systems (O’Shaughnessy and Stadler,2012,131),
In the next scene, the man looks down and sees a little puppy buried in hay. It has been Budweiser's famous and recognized ambassador. This has been one of their key advertising pieces for many years, allowing America to find an emotional connection with it. As the horse starts to wander out of the barn, you see the puppy run into a horse trailer. The car that was pulling the horse trailer stops at its destination and the dog wanders off into the city streets. As it begins to rain, the dog uses a little box to take shelter; the puppy has the most melancholy and deserted look on its face. His owner starts posting flyers for a “lost dog”, which shows how strong the bond became between him and his puppy. This is essentially what the commercial was named after. As you see the man getting his horse ready for the night, it shows both the owner and the horse in distress and upset about losing the dog. This commercial covered many important aspects within a friendship that makes viewers feel they can develop friendships by buying Budweiser’s
The Letter from Birmingham Jail was written by Dr. Martin Luther King Jr. in April of 1963. Dr. Martin Luther King Jr. was one of several civil rights activists who were arrested in Birmingham Alabama, after protesting against racial injustices in Alabama. Dr. King wrote this letter in response to a statement titled A Call for Unity, which was published on Good Friday by eight of his fellow clergymen from Alabama. Dr. King uses his letter to eloquently refute the article. In the letter dr. king uses many vivid logos, ethos, and pathos to get his point across. Dr. King writes things in his letter that if any other person even dared to write the people would consider them crazy.
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
Throughout time men have been the primary sources of most advertisements. They are the face of cereal, water, fitness, home cooked meals and even taken over the shoe ads. But, who really likes shoes, who really goes to the grocery store, and why do men even go to bars… You got it WOMEN! Within the 21st century tables have turned, women are becoming the center of the household and the center of the economy. So, why should they be left out of our advertising rim? They should be at the forefront of our new product line up. Women embody the new style, design, and taste of our new line-up of beers. Let’s make Bud Light and the other competitors mad… By showing our smooth taste with the smoothest part of society.
This analysis paper will analyze one advertisement picture that was produced by the mega food chain known as McDonalds. The ad is exuberantly promoting three cheeseburgers that the fast food chain is attempting to sell. The three cheeseburgers on the advertisement are the more popular attractions of the fast food chain including the “Angus Deluxe Third pounder”, the “Double Quarter Pounder with Cheese”, and the most famous one of all, “The Big Mac”. These three cheeseburgers have been the baseline for the McDonalds fast food chain ever since the restaurant opened. The burgers are also known world wide, making this advertisement is just a way to get the public to come and buy there food.
Due to my rigorous university and work schedules, I rarely watch television. Even so, one commercial that comes to mind is the Bud Light Pac-Man advertisement. In a short period of time, the brilliant marketing gurus at the world famous brewery managed to pack in a plethora of modern American cultural values. The opening scene takes place in a bar when a man and his two friends approach a female bartender to order drinks.
Humans are emotional buyers. They buy something because they feel a certain way, and then later justify the decision with logic. Budweiser's commercial is all about eliciting an emotional response. The psychology behind this marketing strategy is simple: A potential customer will view the "Puppy Love" commercial and have a positive emotional reaction to it, which will inform his or her beer-buying decisions in the future -- either subconsciously or consciously. In your own marketing initiatives, rather than trying to appeal to your target customers' logic, think about how you can appeal to their emotions.