Red Lobster Case

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Stakeholder Analysis (Red Gold Case) According to the article, red lobster is all by Darden catering company, it is
The biggest "leisure catering company in the world." It is to provide affordable and boasts luxury lobster public companies of various kinds of customers. This strategy gives them is one of the best seafood restaurant 17 years consecutive championships. Darden restaurants of stakeholders have shareholders, customers, employees, the media, government, law, local communities, the international community and non-profit organizations. These are all factors that affect their business, in order to the company's long-term operation, they must satisfy the interests of all, they have to create a solution to solve this problem, because …show more content…

What attributes (power, legitimacy, urgency) do these various stakeholders hold?
Stakeholders 1Power; 2Legitimacy; 3Urgency
Shareholders Shareholders can make decision in the company operation.
They can in some of the aspects of the company put forward their own ideas and requirements.
Company must respond to their questions, and questions about the company.

Customers Customers have the authority to reject the service and food in the company.
If customers are not satisfied with food and services in the restaurant, they can choose to refuse to drink to replace.
Employees They can make change to an organization by going on strike.
Employee has the authority to have suitable working environment and legal protection.

Media The media can change the image of the company in the world.
The media has the power to understand the company's information, especially information affecting the public interest.
Questions by the media should be answered immediately.
Community The community has a right to know how the company treats the community, whether it involves the interests of the community.
The company treats the community to ask the community.

Government Government has the power to change the company's operations by way of legal …show more content…

Compliance with the law in the relationship business and shareholders, do not use corporate assets for their own consumption.
They choose a good moral direction, because this behavior will affect profit.

Customers Company should provide the right price for food and service, and make sure the food is fresh.
Restaurant gives customers a good place to eat food.
Make sure that the customers get good service, happy time.

Employees Company gives their salary, overtime and health care.
Company obeys the labor laws and minimum wages.
Company provide clean place to work, and employees can leave work sometimes.
Media The company should respond to any information society, to accept criticism in society.
Response the information from media, and respect anybody.
Community The company should be subject to the legal community, protect community property; the company should also encourage employees to participate in community activities.
Government Pay taxes to government, obey legal.
Legal Follow the laws.
Do well something for social.
Environment Follow the law of environment protection.
Lobster avoids

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