Red Lion Broadcasting Case Study

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In the 1969 case of Red Lion Broadcasting Co. v. FCC, Red Lion Broadcasting challenged the fairness doctrine that the Federal Communication Commission imposed on them in relation to a specific broadcast. Red Lion Broadcasting Co. aired that program on November 27, 1964, which included a personal attack on one author Fred J. Cook. Red Lion Broadcasting Co. refused to give Fred J. Cook his requested free time on air for rebuttal. As a result, the FCC supported Cook and ordered the radio station to give Cook his time on air for the opportunity to refute the previous negative claims made against him. The D.C. Circuit of the Court of Appeals subsequently upheld the FCC’s decision. Another appeal made and this time it was put in the hands of the Supreme Court, which also upheld the FCCs decision with a unanimous vote.
The basis for the verbal attack on Fred J. Cook was political. Cook had written and published a book, not too long before the broadcast, titled Barry Goldwater: Extremist on the Right (1964). In that book, as is evident from the title, Cook wrote a biographical criticism of Republican presidential candidate Barry Goldwater. It was in response to that book that Reverend Billy James Hargis made several allegations against Cook.
The claims were more than enough to result in Cook’s defamation and were seemed to be made for the sole purpose of undermining Cook’s credibility and thus putting his Goldwater book into question. According to Hargis, Cook previously made false charges against an NYC official and it cost him his job at a newspaper, wrote for a communist paper, and also attacked the CIA and FBI director J. Edgar Hoover.
Those comments were what prompted Cook to demand and ultimately be granted the free airtime to re...

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...wpoints. Such regulations were undoubtedly a form of prior restraint and consequently they were in direct violation of broadcasters First Amendment rights. As this was a unanimous decision, there are no records of dissenting views from the Justices. The only dissenting views were that of the Plaintiff, Red Lion Broadcasting Co.
Today the fairness doctrine is no longer enforced on broadcasters and understandably so, as spectrum scarcity is not a modern issue. For one, people today have an array of broadcast channels to choose from. With the introduction of satellite radio, Internet radio and all the other mediums of broadcast available to the average American, there would be no justification for enforcement of the fairness doctrine today. This FCC rule was repealed in 1987 as the Court decided that the doctrine was suppressing, not promoting the discussion of issues.

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