The Red Cup Coffee will be started and run towards becoming a day-in-day-out requirement for the local addicts of coffee around Pleasantville, a place where one can dream of as someone tries to escape any stress associated with life; which is always common to most of the people. The Coffeehouse is intended to be a comfortable place where one can meet with friends or even read a book, all in the same location. Given the increasing demand for tasty and high-quality coffee alongside other excellent services, The Red Cup Coffee will again take advantage of the universities around the place to attract the major group of daily customers. The culture of Red Cup Coffee will be to offer to its clients the best tasty and prepared coffee in the region …show more content…
The Red Cup Coffee shop was started by Quang Tran in april 25, 2016. The Red Cup Coffee Shop will be located at one best and arguably locations for a Coffeehouse establishment in Oklahoma City in the center of the business district and tourist, adjacent to the fine shopping and dining, next to the Chesapeake Arena and also near to the busiest intersection in the city.
Most urgent issues to be addressed.
This section will not be applicable to the Business Outline Plan.
Industry Overview
Current Status and Outlook for Industry.
The coffee industry and the coffee shop business has boomed in recent years, especially with regards to specialty coffees. The market for specialty coffees has grown as consumers become more educated about espresso-based drinks and how they are made. According to a National Coffee Association Annual Drinking Trends Survey, specialty coffee consumption has risen from 9 percent in 2000 to 16 percent in 2004. Every day, more than half of the adult population drinks coffee, 108.9 million people. The United States accounts for 52 million of those coffee drinkers.
Areas of Growth and
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The largest national brand for retail coffee outlets achieved $2.2 billion in sales in 2017 with 3,000 retail outlets. They are anticipating opening 7,000 more outlets in the next five years and increasing revenues to over $6 billion. That is the coffee consumer market. The segment of that market we are targeting is the commuter and that number is increasing. In the metropolitan area, as with many metropolitan areas in the country, there is a migration away from the cities. It is estimated that there are well over 2.5 million commuters driving to and from work each day in our market. Statistically, at least 50% of those are coffee drinkers. That gives The Daily Perc a significant daily target for its products
Products/ Services
Description
The Red Cup Coffee shop will be offering unique taste of coffee, tea, juice, snacks and sandwiches which are made from the local ingredients. The preparation of all ingredients will be on site to insure that the customers is served with the freshet products. Moreover, the coffee shop will also allow its customers to create their own favorite snacks and sandwiches
2. Policies and Warranties
We have a set of policy and standards that have to be met monthly for our employees. Our warranties are a 100% satisfaction or your money
Spanish flavors are integrated into the food and drink at Lorca to incorporate the culture of the Mediterranean. By drawing ties to savory delicacies served on the other side of the Atlantic, the charming cafe is set apart from the surrounding American-based chain restaurants. Foreign blends are imported to diversify the restaurant and provide high-quality coffee for loyal customers. Lorca is famous for their pour-over coffee, a technique very pleasing for coffee aficionados. It is not a feeble task; a special kettle, high-quality beans, and extreme patience are required to achieve this unique specialty. Flavors are distinct and even sweet. Coffee beans are really the fermented see...
Coffee lab environment: The theme of the coffee bar is more like an island, which allows customers to walk around and interact directly and indirectly with baristas. The interactive which also allows customers to express their thoughts, needs, and expressions about the coffee lab. This can bring up to an improvement of the overall coffee lab. It creates inviting environment for its
The larger serving size of Great Cups of Coffee is perhaps the most apparent gage that will improve appeal for the company’s customers. Receiving extra of a proportionately quality product for a comparable price obviously works as an enticement for customers to prefer Great Cups more than the opposition. While customers identify with a better quality and superior taste with fresher coffee, Great Cups supports its effective model of serving coffee that has been roasted no more 72 hours ago and that is blended and ground right at the store. Great Cups also provides as an unintended marketing method community bulletin boards and assists with book club gatherings as well as
Tim’s Coffee Shoppe is a well established business that has been running as a sole proprietorship for over 30 years. The business needs to improve on its management strategy in order to perform optimally in its present environment. The purpose of this paper is to provide the owner Tim with suggested improvements on managing the human as well as financial resources of the coffee shop so as to remain competitive and increase profits. The Coffee house is conveniently located close to several metro stations, ensuring a steady flow of traffic. It is also situated near a University, presenting the business with a steady clientele of college students. The business is facing stiff competition from Queequeg’s coffee with 7 shops located near Tim’s. However, the restaurant seems able to hold on to its market share judging from the reported sales revenue of $ 400,000, and increasing sales. The Shoppe recently underwent a remodeling of its interiors and exteriors, and has purchased several new equipment including computers and a freezer. Tim’s is however facing challenges in staff management.
Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well.
Starbucks is a company in which purchases and roasts high quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment (starbucks.com). During my environmental scan in which took place at the Starbucks on the corner of Fair and Newport across the street from vanguard, I noticed many things in which where never brought to my attention in prior stays and visits at Starbucks; such as the many social groups in which choose to have their meetings at Starbucks. Thus in this essay we will discuss things in which many people do not really notice when going to Starbucks.
In this modern era, there are so many people who getting busy with their work and don’t have time to cook their own food or even make their own coffee. They will get their food either in restaurant or café. But some of them prefer to go to café because they can get their meals while getting a good quality of coffee to accompany them. There are a lot of café that can offer them something like that. But the question is, which café will attract them to come and spend their time to enjoy the pleasure of eat and drink coffee in Palmerston North? According to Menu Mania (n.d.), there are more than 60 café in Palmerston North city. It is a huge number of café for a small and tidy town like Palmerston North city. One of the most popular café is Barista Café. Barista Café located in 59 George Street, under the City Library of Palmerston North city. That location is really strategic for café because it is located in the middle of the town, where almost all the workers work. At the same time, George Street has other café that provide the same thing with Barista Café. Those cafes are Tomato cafe, Trio cafe, and Moxies café. From this information, we can see that each of those café has their own promotion techniques that attract peoples to become their customers. Barista is the one that probably the most successful one. They got total 8 awards for the best café during 15 years old in Palmerston North city. In this essay, I will discuss about their techniques of promotion that used by Barista Café to attract customers to visit their café. According to barista that work in Barista Cafe, D. Johnstonn (14 May, 2014), the customers come to Barista Café because of the word of mouth, attracting event, their café name itself, flyers, and loyalty car...
Caf? Expresso, as the first mover in the coffeehouse marketplace, which has expanded quickly and become one of the ?big three? players in the global coffee shops chain. However, recently this company is continuously facing a lot of problems in terms of its staff, easy-copied business model and product range, resulting this company lost its leading position to the number three. Therefore, its adjusted visionary goal is ?return Caf? Expresso to the number one position in the marketplace? (Beardwell, 2010). To achieve this goal, Caf? Expresso identifies ?the coffee drinking experience? is significant to achieve competitive advantage and customer value-added, which was delivered through three key elements (graph 1),
Americans are obsessed with a lot of things: our smart phones, celebrities, and finding a good bargain. But perhaps the thing we’re most obsessed with is good ol’ coffee. For many of us, our mornings are perfectly diabolical without at least a cup or two or three of the stuff. And, come 2 o’clock, when we know in our heart and bones we’ll never make it ‘til five and we need that pick me up, many of us head to the nearest deli or barista to grab a cup of “second wind.”
This Marketing report comprises of information regarding Coffee Bean and Tea Leaf, a renowned coffee retailer founded in the US. This report begins with an introduction of the company that discuss the origin and elements that this report focuses on, then followed by the vision, mission and values of the coffee retailer for the coming years. Then, it discusses the situational audit of the company where in it provides information about the internal analysis using the strengths and weaknesses of the company. The external analysis continues in the form of a PESTEL analysis which focuses on the factors that affect Coffee Bean and Tea Leaf course of business. A further analysis will take the form of Porter analysis that defines the competition the
A Canadian specialty coffee retailer, Second Cup Cafe has become a second home to hundreds of travelers and thousands of other guests every day. An environment that highlights careful coffee selection, pays tribute to the worldwide coffee lovers, and shares with them our wealth of coffee knowledge. You can experience the highest grade of specialty Arabica coffees. Specific theme, a good layout of the chairs, couches, tables and decorations makes a friendly
Around 1910, an American chemist, G. Washington, created a more refined water-soluble powered coffee, which had a better taste and was marketed on a broad scale. It was the first time that instant coffee was mass produced owing to such a meaningful innovation of instant coffee and Washington's brand "Red E Coffee” dominated the instant coffee market in the United States for 30 years (Thomson, 2006).
The coffee shop I decided to do my observation was the well known Starbucks just a couple blocks away. The reason I chose this coffee shop was because of it 's style inside, it attracted me. For example, one side of the wall has a glass top, and the lower part of the wall, made of wood and painted in a bright red color, which was one thing that attracted me and stood out. Outside of the shop people can actually see through the glass wall and get to see what’s happening inside of the coffeeshop. By the entrance you see these two red ceiling lamps which were shaped in a flower bud and these two tall green plants. Once you were in, on the right of the shop there was a counter with food and things to put in your drinks such as milk, sugar, chocolate, etc and the colors and how the food was displayed and served was appealing to my eyes. Behind that counter there was a long table with different electronic devices plugged into the wall. On the middle of the those there is a fridge just for ice and when I turned to the other side and I noticed a big menu on the wall. Further more into the shop, there was an area filled with tables, chairs, and sofas. The tables were in different shapes, one was round and the others rectangular, also there was four bamboo baskets and I looked around and noticed that the walls in that area were decorated with paintings.
Because more people are choosing to caffeinate and want to do it lavishly instead of with just plain coffee, we can predict that Rad Cafe will see a boom in business as word gets out about their over the top caffeinated drinks. Coffee as a market is on an upward trend from 2010 to 2015 and that is not expected to stop, especially as the market for coffee and the types of coffee available is continuously changing and trending. This growth can be put on the small scale of what places like Starbucks are going to continue to see just due to the continuing trend of coffee. Rad Cafe will be seeing growth in their small business market share as they appeal to a very specific target market of punk rockers but could bring in extra business by appealing to tourists and those searching for more coffee
Paula Moore. Independents' day, Coffee shops take on Starbucks for market share, The Denver Business Journal. Denver: Jul 30, 2004. Vol. 56, Iss. 2; p. A17