Recommend and justify a promotional strategy for Bethan to use when starting her business if it were to open in your area.

1852 Words4 Pages
bulb-icon

Recommended: Role of promotion in the marketing efforts of a company

Promotion is one part of the marketing mix along with place, product and price. Promotion is very important in the marketing mix because if you don’t promote your promote your product then no-one will know about the product or it will rarely be seen. Promoting in the wrong place is also a big risk. All the marketing mix is very important as choosing one wrong factor of the marketing mix could impact greatly on a business especially if it is starting up. The aims of promotion in marketing include many things. The main aims of marketing are to increase sales, attract customers, inform people, create awareness, create an image, and change customer attitudes and to encourage brand switching. The main aims for Bethan, when starting her business would not be all these aims. The main three aims for Bethan would be to attract customers as she is just starting up and needs customers for her business. Bethan also needs to encourage brand switching, as well as to also change customers’ attitudes into liking her business and changing their custom to her so she can provide a service for these customers. There are four different methods of promotion. These include:- Method Of Promotion Description Of This Type Of Promotion Explain How Bethan Could Use This Type Of Promotion Public Relations Advertising in things like the newspaper using stories and articles instead of using adverts. This helps save money. Public relations also involve getting the business well known publicly by all outsiders. Bethan could use this type of promotion because she could write an article about her business which will be free and will attract customers as well. This then means that there will more than one benefit. Sponsorship Paying a business which is well known ... ... middle of paper ... ...e which strategies work best for her business as these will be the ones which she tends to use again as these are the ones which invite the most customers. Another idea which Bethan needs to think about when starting her business is broad spectrum advertising. This is trying to appeal to the widest possible audiences. The legal requirements which Bethan would need to meet for the promotional strategy would be the legal code of practise. The legal code of practise involves the advertisement being- • Legal • Honest • Decent • True • Fair These are for all the advertisements which want to be advertised by. For her to promote her business to others she will have to abide by all these rules. If Bethan was to break anyone of these practises then she would break one of the laws and could be reported. Breaking the code of practise is going against The Trades Description Act.

Show More
Related

  • Calyx And Corolla Essay

    1935 Words  | 4 Pages

    advertising such as television and print ads. These are good to capture broader customers as

    Read More

  • The Graingoat Marketing Strategy

    490 Words  | 1 Pages

    As a part of the marketing mix, promotion is the method, or combination of methods used to convey the value of the product to consumers. Below are the four of the common forms of promotion and how GrainGoat could potentially utilize each. • Advertising: Some forms of advertising are already being utilized. These efforts are best directed towards farm specific publications and websites. • Personal Selling: This is currently being done at great lengths and will continue to be most effective in the early stages of the GrainGoat.

    Read More

  • Swot Analysis For Oneplus

    3503 Words  | 8 Pages

    Advertising is such a big part of companies getting their products into the market. There are fourteen clauses that every company has to ad bid to. They have to be accurate and clear about the message, advertising techniques have to be disguised, price claims, bait and switch, guarantees, comparative advertising, testimonials, professional or scientific claims, imitation, safety, superstition and fears, advertising to children and minor, unacceptable depictions and portrayals. These are here to make companies feel safe and have guidelines to have a commercial or ad be out in the

    Read More

  • MGT 3121 H.W CHPTER 4 and 9

    514 Words  | 2 Pages

    There are three questions that I come from my mind when I think about this question. One is if the promotion is really in the interest of the customer and not just because it is being presented just for business. The reason why I think about this is that sometimes promotions are being offered to people, but the presenter have no care whatsoever unless its for the business. Part of being a service manager is to understand what customers want and treat them in a way that they are important instead of being seen as money. Another question is if the promotion explained clearly? If the promotion isnt being explained clearly then the customer is signing up for something they don’t need in the end. I see this happen a lot for practically anything type of service being offered and it bothers me half the time to be presented with half the information. Last but not least is if the promotion translucent? This is because sometimes the seller or presenter usually likes to hide things that...

    Read More

  • Benetton Case Study

    1747 Words  | 4 Pages

    Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.

    Read More

  • 6 Principles Of Persuasion Essay

    896 Words  | 2 Pages

    The following six principles would certainly be considered by those formulating an advertising campaign for a new product. An advertising copywriter, and a manager of such a campaign would certainly benefit from developing a familiarity of these principles.

    Read More

  • Samsung Promotional Strategies

    1347 Words  | 3 Pages

    Promotion, one of the 4P’s in the Marketing Mix, is communicating with the customer about a particular product to the customer in such a way that makes the product attractive enough to fulfill a need or want. There are several components, which make up promotion, referred to as integrated marketing communications (IMC). IMC includes advertising, selling, sales promotion, and public relations (Boone & Kurtz, 2013).

    Read More

  • Analysis Of A Simply Better Lemonade

    887 Words  | 2 Pages

    Promotion will come in the form of indirect communication through such social media as well as face-to-face communication within the stores in areas that I plan to introduce the product to (Bovee, 2012, p.308). Using social media I believe it’s a great tool and the use of it could be exponential without spending a fortune to promote. Promoting within the store will better inform potential customers of the new product and hopefully encourage to purchase.

    Read More

  • Avon Case

    367 Words  | 1 Pages

    Two recommendations for promoting direct-sales through consumer and the business; One is to offer incentives to its customers and second is to motivate the business to promoting its products by advertisements, establishing sales competition for employees, participating in conventions, and by endorsing franchise of its products to retail stores.

    Read More

  • Research Paper On Pepsi

    2038 Words  | 5 Pages

    The promotion mix is to help attract target customers to specific products. PepsiCo promotional mix is advertisement, sales promotion, direct marketing, and public relations. PepsiCo’s advertisement usually consist a celebrity drinking the Pepsi product in a commercial. The sales promotion, which is discussed in chapter fifteen, includes sweepstakes, coupons, and rebates. Direct marketing is to sell directly to companies at wholesale price. Public relations include: sponsorship or financial assistance.

    Read More

  • Analysis Of Vodafone

    1708 Words  | 4 Pages

    Conclusively, the marketing plan is indispensable to the firm. Marian Burke Wood wrote that it encompasses more than just marketing, it also includes the discussion of locations, staffing and financing. Asking questions such as which market should be penetrated, strengths and weaknesses that the firm brings to the marketplace. If sufficient resources are available, and if so, can be exploited, may prove to be more than just a handful of core benefits.

    Read More

  • How to Start a Small Business

    2008 Words  | 5 Pages

    In writing the business plan, I determined our target market and our marketing strategy to gain a share of the market. I also had t...

    Read More

  • Applying the 4P´s of Marketing Mix to GoPro

    869 Words  | 2 Pages

    · Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently

    Read More

  • Consumer Promotion Essay

    1029 Words  | 3 Pages

    Promotion is one of the best way to attract customer or consumer to buy more or try the product or services. As the result of the promotion last include the increase in sales, the amount of material used and attract new customers towards product and services. Now a days, the chain of fast food are fastly increasing in Pakistan e.g. KFC.

    Read More

  • Seafood Marketing Plan

    1968 Words  | 4 Pages

    The major objective of any company is to make profits. Marketing is responsible for identifying a company’s customers anticipating their needs and wants, satisfying theses needs while keeping the its major goal which maximizing profits

    Read More

More about Recommend and justify a promotional strategy for Bethan to use when starting her business if it were to open in your area.

Open Document