Rankbrain Essay

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What You Need to Know about Google's RankBrain In an interview with Bloomberg late in October, Google senior research scientist Greg Corrado revealed that a machine-learning artificial intelligence system called RankBrain is helping them process the billions of search queries they receive every day. This isn't really surprising since many people know that Google has been interested in AI for years and has even provided funding for its development. But, if you're an SEO marketer or a business owner, you need to know what RankBrain really is all about and how it will affect you or your clients. What does RankBrain do? RankBrain helps Google by interpreting ambiguous search queries that the algorithm isn't really familiar with. It converts large amounts of written information into vectors, which are mathematical data that …show more content…

Unlike other parts of the algorithm (which are still dependent on human effort), RankBrain can learn to see connections between seemingly unrelated terms and apply this learning to future searches — all by itself. Is RankBrain really that important? RankBrain isn't a replacement for Google's search algorithm (which is called Hummingbird). Rather, as Corrado pointed out, it's only “one of the hundreds” of ranking factors that make up the algorithm. However, Google's senior research scientist admitted that the artificial intelligence system plays a huge role in day-to-day search processing and in fact handles a “very large fraction” of the queries they receive. Corrado also mentioned to Bloomberg that RankBrain has become the third-most important ranking factor. This has stirred a lot of curiosity since it's probably the first time that Google has specified exactly how important a certain ranking factor is. However, the search engine giant outlined precisely how RankBrain can help websites increase their rankings, although many SEO experts have expressed their theories. How will this new system affect

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