Qantas As A Social Issue

981 Words2 Pages

Introduction
This essay is about the situation that Qantas positively involved in the campaign on three recent social issues. Qantas Airways Limited is a flag carrier which ranks top in the airline industry. It is also one of the most influential organization in Australia, which has a good reputation and a valuable brand name. The purpose of this essay is to find out whether Qantas should stand out to express its opinion towards social issues as one of the top influential business in Australia. To deal with this issue, the support and application of shareholder theory and shareholder theory are provided, as well as some critical analysis. The answer towards this question tend to be a positive result in this essay.

Body
The social issues Qantas …show more content…

Nowadays, same-sex couples have been both permitted and protected by marriage law nationwide in 24 countries in the world, including 19 developed countries such as America, Britain, France and Germany, which means that gay marriage has already become a central issue for the recent years (Yen & Zampelli, 2017). Besides, these days, a postal survey has been conducted by Australian Bureau of Statistics (ABS) to get to learn about people’s view towards the change in legislation of gay marriage in Australia with voluntariness (Belot, 2017). Thus, this moment is a relatively important time period for Australian Marriage Law. When it comes to indigenous reconciliation, different from same-sex marriage, this is a deep-rooted social problem in Australia (Mclntosh, 2014). The conflict between aborigines and the wider community lasted dozens of years. Aborigines were treated unfairly even being discriminated by others in a not short time period in Australian history. The term “reconciliation” was involved in national politics with Indigenous affairs in 1991 (Brennan, 2014). With historical and political background, although Australia Government has already showed their introspection towards previous racial policy …show more content…

Using Qantas as an instance, there would be both positive and negative influence on its financial performance. On the one hand, this action surely brings a number of benefits from shareholders’ prospective. As for marriage equality, an increasing number of customers who support same-sex marriage may be attracted to turn to Qantas with higher possibility, which will surely rise the profit of Qantas. When it comes to indigenous reconciliation, same rationality, those who have the same idea as Qantas do would choose to be Qantas’s customer (Cooperrider & Fry, 2009). The reason why of this phenomenon is that, instead of being rational, most of the customers tend to be emotional when they make decisions. When customers could feel the social connection between themselves and the corporation, they are more willing to spend money in the corporation (Smith & Rönnegard, 2016). However, for the issue of gender diversity, there is something more could be discussed with. If Qantas stand out for the gender, the policy towards employees would surely be equal and fair between genders. By doing so, a great number of employees would be drawn into Qantas for a better working environment, which provides Qantas a competitive advantage to beat those corporations who are still hesitating (Papasolomou-Doukakis, Krambia-Kapardis, & Katsioloudes, 2005). Also,

Open Document