Profability Ratio: Gross Profitability Of The Proficiency Of A Company

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Profitability
Profitability ratio is to measure the efficiency of a business and profits generate by the business.

High selling price and reduction in operating costs could show an improvement in profitability.

There are 2 types of Profitability Ratios which will be discussed below namely ; Gross Profit Margin and Return on Capital Employed.

Gross Profit Margin
Gross profit margin is a company's total revenue deduct its cost of goods sold divided by total sales revenue and stated as a percentage.

A company's cost of goods sold means the expense related to raw materials, labor and manufacturing fixed assets which use to generate profit.

The gross profit margin number appears as the portion of each ringgit of sales revenue that the …show more content…

For example, cash or current assets can be easily and quickly converted into cash and made available to meet every RM1.00 current liabilities.

Based on the year of 2015, its quick ratio of 0.632 indicate in short term with quick assets available to meet every RM1.00 of current liabilities, a short of RM0.378.
Acid test ratio was below the rule of thumb 1.0 time in 2015 which indicates that it does not adequate quick assets to meet its current liability obligations. This could probably due to company in holding higher level of inventories. On the other hand, the company may apply for overdraft facilities to minimise the problem of low acid test ratio.

There is an improvement of acid test ratio from 0.632 time in 2015 to 1.11 times in 2016 and show higher than the rule of thumb of 1.0 time. This is suggested that the company had held a huge amount of bank balance. The company should seek to invest the surplus liquidity.

Return on Investment and Risk
Earning Per Share

There are 2 types of ratios for Return on Investment and Risk which will be discussed below namely namely; Earning Per Share and Dividend

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