Product Placement Analysis

Nowadays, viewers may ignore commercials. They use to switch between channels, mute it, or leave the room until their show returns. However, advertisers have found many different ways to put their products into a TV show or a film, or in other words, product placement. Moreover, no one nowadays seems to realize the purposes of product placement. However, product placement is an advertising technique in which the brand name product is placed in a television show or a film. The advertiser uses product placement technique to reduce the monotony of the viewers while they are watching old traditional advertisements they produced in the past. Moreover, Martin Lindstrom mentioned the meaning of product placement and how it is useful in his article,

However, product placement techniques deceive people most of time in several ways, the techniques that product placement uses obligate viewers to see advertisements, even if they do not want to see it. According to Abigail O'Connor. (2013), he stated that “One of the advantages for advertisers is viewers can’t skip over the Product Placement during a movie or show like they can with commercials. This is a disadvantage for viewers.” That was the major complication that viewers can’t skip the ads showed in films or TV shows. Moreover, it has been a long time since the debate about product placement started. Supporters for product placement argued that the use of TV programs or films is the only way to advert their product and viewers are conscious enough so they can decide If they are in need of the product or not. Indeed, viewers have their own minds and they cannot be deceived easily, but on the other hand, opponents of the product placement suppose that ads cannot be included as a part of TV shows or

To illustrate, advertisers of unethical companies that produce dangerous products such as guns, cigarettes, and alcohols exploit the opportunity of showing their products through films or TV shows; that could be considered as negative advertising. An enormous number of viewers watch the TV every day as a usual habit, and advertisers should make in their consideration that young people like children and teenagers are watching these programs. On the other hand, using product placement as a way to advert products could have a huge marketing risk; companies spend too much money to show out their products. According to the Federal Trade Commission (1999) explained that alcohol producers spent two to three times more than their media expenditures in unmeasured promotions like sponsorships, internet advertising, and product placement. However, this great disbursement could be considered as a combination between the huge marketing risk and the negative advertising as they are showing alcohols for the TV viewers, which may include children and teenagers. Furthermore, companies that spent too much money in product placement are facing the huge risk of promoting their products in a movie or television show that could