Prescription Drug Advertising Essay

1588 Words4 Pages

Do you ever feel overwhelmed with the amount of advertisements telling you to “talk to your doctor”? These advertisements are everywhere you look, television, radio, magazines, billboards, social media, and websites. “The average American television viewer watches as many as nine drug ads a day, totaling 16 hours per year, which far exceeds the amount of time the average individual spends with a primary care physician” (Ventola 671). Prescription drug use in United States is at an all-time high, and there is evidence of how this rate is directly related to how often pharmaceutical drugs are advertised to the consumer (Donohue, Cevasco, Rosenthal 112). In 1962, Congress gave the Food and Drug Administration authority to govern drug labeling …show more content…

Though we make up less than 5% of the world population, Americans have some of the highest rates of drug consumption, including consuming 80% of the world’s opioid supply (Gusovsky). All over the media lately is the “opioid epidemic” with doctors being arrested for overprescribing and reports of fentanyl and other opiate overdoses. Yet between the news are advertisements for drugs that potentiate the effects of those same drugs or alternatives to them. Our society is based around consumerism, and this includes the healthcare market. Pharmaceutical companies are more concerned with making a profit than they are with the safety and efficiency of their …show more content…

One study compares prescription requests and prescribing in the U.S. versus Canada, where direct-to consumer prescription drug advertising is illegal. The results were predictable, patients in the U.S. were over twice as likely to ask for an advertised prescription drug, and requests were met more often than not. What is interesting, though, is that when asked how the doctor felt about prescribing the requested drug, they were often hesitant or indifferent (Mintzes et al. 409). Yet, when physicians are accused of overprescribing, they often state that patient demand is the reason why (Robinson et al.

Open Document