Potbelly fits into the market penetration category of the basic types of opportunities because in the video it was stated that they don’t put funding toward advertising expenses but instead go with traditional forms of advertising, such as word of mouth. They’re continuing to sell their sandwiches the same way that they always have been to the same customer base and that’s an identifier for market penetration. With those customers spreading the word, Potbelly is getting new customers who fall into the same cycle and more than likely become repeat customers. On the physical side of Potbelly’s positioning, they research before moving into a certain city or neighborhood to see how many other sandwich shops are in the area. They also prefer to …show more content…
They have the option for customers to order a milkshake or smoothie with their orders if they’d like. This is unique because most of the time milkshakes are associated with burger joints. This same type of variety can be seen through the various Potbelly locations, not every restaurant is the same and the company takes pride in that. Their first restaurant still has some pieces of the original antique store it was before it was turned into Potbelly. Other restaurants have the options of indoor or outdoor seating, while still keeping their décor a nice homey scheme because the company doesn’t want to look or feel like a typical fast food place. Potbelly’s current strategy might not be affected because they proudly and firmly stand behind the fact that the only way they’re comparable to their competitors is by also selling sandwiches. All of their competitors seem to very similar by having the same concept or menu choices. Jersey Mike’s, Subway, Jimmy John’s, TOGOs, and Quiznos are all pretty similar they have customizable subs ranging from the simplest types to the expensive deluxe
I think the advertising and sampling are the most effective out of the four. The way Jimmy Johns advertises is very different from other companies. They make them really funny and creates a new “community.” The poems shown in the video were very eye-catching and has a quirky twist to it. The “community” is very similar to that of Harley-Davidson’s lifestyle which was created and sold in addition to their motorcycles. The other part of the ads and commercials is that the sandwiches they make seem funnier. The product is almost thought of better than those of other sub shops because of the way they are promoted through advertising. I think sampling is very important in the food industry. No one likes to buy a lunch and end up hating it. Providing small samples will allow people to taste them first before spending all the money to buy a full
They have promotional activities to increase how many people come to the restaurant and how many people will come again
Everyone wants their food to taste superb when going out to eat. Both restaurants served excellent homemade chips and salsas as well as queso dip. Reading the menu to order was no problem and both places had a wide variety of options to choose...
They offer a wide selection of breakfast foods and beverages, including great coffee, which the locals take seriously around here. The staff is friendly and there is a play area for the kids.
To Justify why use mass media like Radio and billboards. Being in Poland for a summer vacation taught me a thing or two about business. One would learn about KFC by radio plus street advertisements and billboards, ads on buses, train stations, and parks. With everyone walking and taking public transportation, radio, billboards, and flyers will prove to be the best delivery method in this country. With smartphones, technology is the way to deliver promotional offers to the consumers. Our research will show finding people at train stations that walk around are bound to see billboards and especially leaflets. Leaflets and smartphone apps will be the best methods to reach the consumer that is constantly on the go
Potbelly is a sandwich and edibles shop that was founded in 1977 by Peter Hastings. Potbelly's menu features a variety of sandwiches that are all served hot on regular or multigrain wheat bread. Potbelly has some external opportunities we saw in the video how they suffer marketing expansion growth opportunity due to the fact they only relied on word of mouth and local fundraisers. Most places have adverting from billboards and radio adverting. They are limited because their customer cliental is so small they are unable to expand the franchise into other states. In 2014 the value of their common stock has declined by 445, when its main competitors like Chipotle and Panera has positive gains. As their business grows, word of mouth may not be
The Santa Fe Grill is a relatively new Mexican restaurant that was started by two former business students from the University of Nebraska, Lincoln. The idea sparked after the two roommates who were both interested in pursuing entrepreneurial interests decided that a Mexican restaurant in their city would be highly successful. While taking an entrepreneur class at the University, the plan for the business began coming together. Their main focus was to create a restaurant that would feature the freshest ingredients, as well as a lively atmosphere, cutting edge advertising and marketing, plus exceptional service for customers. (Research Methods, Pg. 19) By doing so, the students hoped that they could fulfill their dreams of ownership.
Concept uniqueness- Concept based restaurants’ rely on décor and novelty themes, which are appealing enough to the customers to draw in business. For example: Hard Rock Café, Applebee’s, Rolling Rock Café, or Outback Steakhouse. The Victoria Station utilized the English depot paraphernalia to support the theme; gas lights, a red English telephone booth, and a London taxi.
Burger King delivers value to their customers through their products, prices, and place and promotion strategies - (“BK doesn’t just promise value, they actually deliver value”). Burger king has been in existence for 60 years and is growing rapidly in many other countries. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink. This way the customer feels free to choose what satisfies the need or want.
wonderful quick meal right in front of you. They show you hands on how to prepare and cook
Their vision of the company is to create a specialty restaurant made with fresh dough with an upscale, quick menu selection without the typical “fast food” feeling experience. They strive to produce better, healthier food selection to a variety of customers.
One of the ways for any business to grow is through advertisement. BillCutterz.com experienced that boast from the ABC interview. Therefore, the company need to incorporate advertisement as a part of their marketing strategy. Additionally, they should expand their target group form individuals to different corporations.
Since the target group is the younger population who mostly has a low income on average, it is recommended that the price penetration strategy would be best based on the research done by Kotler & Keller (2012). This strategy will involve initially introducing a lower price so to lure more youth to purchase and making it more affordable to this demographic.
Example: Shopify store Daneson sells luxury toothpicks. You can probably imagine that the market for luxury toothpicks isn’t massive. Being in a small niche like luxury toothpicks can be both a good and bad thing. The small market size will likely limit revenues, but if they do a great job of defining their
Lack of brand awareness. Our company has a strong image in other countries. But as we introduce our product into our new market where we may not have competitors with similar products, we may have competition with a variety of related products. We will address this issue with heavy and aggressive promotion emphasizing in our products’ nutrition facts.