Pop Chips

An advertiser's main goal is to insure the message of their ad is projected to the audience affectively and in a positive way. In the Pop Chips ad, the producer has accomplished the goal of making this ad effective using many different tactics. The most affective tactic used would be utilizing famous pop star, Katy Perry, as the face of their ad. With Katy being the face of the chips, it draws in more buzz about the ad. Fans of the pop star want to indulge in the chips just as Katy is portrayed to. Katy is holding the product, Pop Chips, as if they are weights implying that Pop Chips are a healthy snack. This provides motivation to the audience to want to be healthy and work out, while enjoying potato chips. In this ad Katy is being portrayed

One major impact on the effectiveness of an ad is who is the “face” of the ad. The producers of the Pop Chips ad hand-picked Katy Perry to be their face, and for many reasons. Katy Perry has been in the light of the media for many years, and mainly in a positive way. Katy has donated money to hundreds of charities and even started a few of her own. The producers recognize these positive qualities she has and want her to carry those into Pop Chips. Katy appeals to the younger generation because she is fun, flirty, and young herself. The producers of Pop Chips acknowledge that Katy has a major impact on the youth of today and understand that the youth is a massive target audience. The younger generation idealizes Katy and aspire to be like her, if she eats Pop Chips and remains fit, they will believe they can

Humor is something that consumers remember. It is something that sticks out and sets them apart from other advertisements. In this ad, the headline is “love. Without the handles”. This headline is going to stick with a consumer, they’re going to remember Pop Chips as the delicious snack that in fact, does not give you “love handles”. Laughter is something so precious and valued in today’s world. Laughter is paired with positivity, consumers now not only have shared a laugh over Pop Chips, they have a positive mental image of them. If an advertisement can bring a smile to a consumer’s face, that consumer is going to remember the laugh they had when deciding which potato chips to buy. A major issue of today is how women view themselves. Statistics show that more than ninety percent of girls ranging from ages fifteen to seventeen want to change one thing about their physical appearance, most responses being their body weight. This ad portrays Katy as a fit and healthy woman who can still eat potato chips. Viewers of this ad think to themselves, if Katy eats Pop Chips and is still fit, I can be too. The image on this ad has a major impact of the consumers