Peter Alexander himself!
Peter Alexander was born in 1965 in Melbourne, Australia. He attended school at Mount Scopus Memorial College and was voted as the least likely to succeed by schoolmates. Alexander's teacher suggested he leave and go to TAFE but he was stubborn and decided to stay at school and successfully completed Year 12. Nowadays, Alexander states that the confidence and self-belief was derived from his school life and he was able to set high goals and achieve them independently. He wishes that he’d done a business course before starting his own business to jump start the benefits and profits in the sleepwear business.
Despite having learning issues at school and not going to university, Alexander managed to get a hold of a job as a marketer for the successful brand Sportsgirl, in 1981. He learnt many lifelong skills and made strong friendships. 4 years later, one night after talking with his female friends, Alexander observed there was a gap in the Australian market for pyjamas. Women had a limited amount of choice between styles, which were either sexy or unattractive pyjamas so Alexander began brainstorming for appealing, convenient yet fun pyjamas.
Lot long later. In 1985, Alexander left his job at Sportsgirl and established his own sleepwear label. He named it after himself and with the support of his friends and family, Alexander began sewing pyjamas in his parent’s dining room to sell to local department stores. At one stage, a store cancelled an order of 2000 pairs of pyjamas so Alexander frantically searched for people to buy them. He sent in an advertisement to Cleo that was accepted and published in their magazine and from that one advertisement, Alexander received an additional 6000 orders.
Alexander’s b...
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...him to become a supporter of RSPCA.
In 2008 for the opening of an American Peter Alexander store, alexander designed a pair of pyjamas in which all the profits went to local animal rescue groups. He has done more charity events since, such as his male models posing with rescued dogs in the 2011 peter alexander calendar! These acts of kindness are good for the heart but they also bring positive attention to the brand and is a great way of advertising and diminishing animal cruelty.
Bibliography:
• http://www.dynamicbusiness.com.au/entrepreneur-profile/peter-alexander-the-pyjama-man-behind-the-brand.html
• https://www.peteralexander.com.au/shop/en/peteralexander
• http://en.wikipedia.org/wiki/Peter_Alexander_(fashion_designer)
• http://www.peteralexander.com.au/shop/en/peteralexander/peterworld
• http://www.bbcentertainment.com.au/artist-detail388/peter-alexander/
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