The comparison of Victoria’s Secret and Fredericks of Hollywood is a conversation that I have had many times. May it be with my husband or with my friends we always seem to pick Victoria’s Secret as the classier establishment than Fredericks of Hollywood. I don’t know why I have always thought this but many girls feel the same way. I have only shopped at Fredericks of Hollywood once with a friend of mine and she convinced me to get something special for Valentine's Day. My husband and I had just started dating then and she suggested that I try something different than the normal items I have and this was where we ended up. I did not feel comfortable in Fredericks of Hollywood and I can still remember feeling very out of place. This was about …show more content…
They both sell lingerie, basic under garments and brassiere. They both sell to the everyday wear as well as the sexy wear for special occasions. I do not know why the option of going to Frederick’s is worse than Victoria’s Secret but it is. As I stood in front of Frederick’s and saw the deep red walls with the very voluptuous girls on the banners I just could not find the products appealing. The girls have more sex appeal than Victoria’s Secret models even in pictures. The models for Frederick wear darker makeup with the brassiere pushing their breast out of their bra cups. Even comparing the famous models that are a part of the campaign are so different. Megan Fox is the global ambassador of Fredericks of Hollywood and she is the perfect look of sultry and oozes sex appeal. She embodies her bright red lips to her curvy body making every person want to lust after her. Victoria’s Secret models are beautiful and curvy but they smile and they look very comfortable in their advertisements. It appeals to the general public instead of just someone trying to seduce a man into …show more content…
“Frederick’s of Hollywood, brainchild of the inventor of the push-up bra and purveyor of “marry-a-millionaire” lingerie since 1947” (Blakemore, 2015). Frederick’s created the “sex sells” image for themselves especially marrying a millionaire. They cannot go back from this and just try to reinvent themselves to cater to the everyday women when the company was built from these products. Frederick’s of Hollywood’s catalogs have most of the women in bed in the most uncomfortable position in the most uncomfortable looking lingerie. Victoria’s Secret catalogs are on a beachy location or just on location, not just a set. “That is, demureness is sexy in a middle-class setting and directness is sexy in a working-class setting.” (Blakemore, 2015). The catalogs create the ambiance of where the girls are when they are wearing the lingerie, therefore, it makes us the people shopping from these catalogs feel like we need to be in that place or atmosphere to wear what they are
Another group at women who shop at Loft are stay at home moms. These women are attracted to the lounge and more causal clothing items that Loft has to offer. These moms want to be comfortable but all look stylish. Looking and feeling good is a very big thing for stay at home moms so loyalty plays
In the article, “The Fashion Industry: Free to Be an Individual” by Hanna Berry, Berry discusses how for decades women have been told to use certain products and that if they used those products they would be beautiful. Women over the years have believed this idea and would purchase items that promised to make them prettier, thinner, smarter and even more loved. However, in reality it was never what they wore on their bodies that helped them be any of those things; but what it did help with was to empower women to become fearless and bold by what they chose to wear on their bodies as a form of expression.
Having invested 27 million dollars and eleven years of research, Du Pont de Nemours Inc. roused world-wide interest when the company displayed the first ever nylon stockings in the New York World Fair in 1938. Nylon apparel, including women's lingerie and foundation garments, soon appeared on the American market in wide varieties. Unfortunately, the quantities were limited. Women paid deathly high pre-war prices to obtain a pair of these famous nylons; they quickly became a symbol of status and wealth (Ewing, 111). Its heyday, however, was brief, for in February 1942, America's nylon literally went to war with the soldiers, and nylon stockings temporarily became extinct. Post-war attitudes toward nylons and other underwear drastically differed from those of the pre-war. This 1952 Du Pont Nylon ad coincides with this change. The advertisement indicates not only the remaining post-war patriotic sentiments, but also the progress women made since the 1930's in obtaining more freedom, independence, and simplified lifestyle.
...escribes Jeffries business savvy skills saying; “If history is any indication, Jeffries won’t let anyone — “girlcotting” high school feminists, humourless Asians, angry shareholders, thong-hating parents, lawsuit-happy minorities, nosy journalists, copycat competitors or uptight moralists — get in his way.” Another important issue that was addressed in the Business Report article is the fact that A&F only carries larger sizes in the men’s clothing because athletes are expected to buy A&F clothes however in the women’s clothing lines sizes are smaller and do not carry to larger sized females. “He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”
Something people might frequently worry about is self-identity, and how to express who they are. When looking for an outlet to do this, the easiest way to show what kind of person someone is, clothes are usually the first choice: a black t-shirt with a cynical saying, or maybe some skinny black jeans. Whether the advertising agencies created the personalities that come with clothes or took advantage of what was already there, clothes are often sold as something more than just clothes. Companies must ask how to convince consumers to buy their product instead of the competitors’, regardless of price difference. Particularly Levi’s jeans, a 150+-year-old American business, has been trying different approaches to packaging the type of consumers that buy their jeans.
Krupnick, E. (2013, November). 'Regular Women' In Lingerie Remind Us What Imperfect, Un-Photoshopped Bodies Look Like. Retrieved November 20, 2013, from Huffingtonpost.com: http://www.huffingtonpost.com/2013/11/20/regular-women-lingerie-photos_n_4308760.html?utm_hp_ref=mostpopular
Besides all the fancy clothes, bags and accessories that we all love so dearly, there are also a lot of negative effects in the fashion industry that has a big impact on society. One main issue that I would like to accentuate is how the fashion industry portrays women through a distorted perception.
The aim of these collections is the attempt to de-emphasize biological differences between genders. And with the absence of gender markings, clothes are devoid of sexuality. We could take David Robert Jones, known as David Bowie, who was an English singer and actor, as an example; looking back his androgynous appearance seemed very radical but today he is still an icon of how two genders can exist in one personality. Bowie expressed his personality and identity not only through the way of living, but also through the way of dressing. Jo B. Paoletti, professor of American Studies at the University of Maryland in College Park, where she teaches courses related to everyday life, including fashion, claims “Fashion, you see, is in the mind. You have to think differently before you can dress differently. By changing their clothes, people risk changing their whole lives and they are frightened. “(2015: 68) This quote one more time proves the idea which goes through ages- there is a great importance of fashion in expressing one’s status, beliefs and sexuality. A lot of famous designers around the world create unisex or hybrid clothes in 2016, for instance such company as Burberry, with a chief creative officer, Christopher Baily, has presented spring/summer collection of androgynous clothing. The fact that one of the most influential fashion developers creates such clothes shows the popularity of gender- neutral dressing at present. Another example of gender- neutral collection that I would like to give is Zara. Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia. The company was founded in 1975 by Amancio Ortega and Rosalía Mera. Its main aim from the day of establishment has been to reach out for so-called ‘common-people’, who cannot afford designers’ clothes, but wish to dress fashionably. So, in March of 2016 the brand has introduced a range of
Roy Raymond was shopping at a department store section for lingerie for his wife to only find ugly floral-print nightgowns and a sales associate with made him felt even more uncomfortable while shopping there and realizing that other males must feel the same way. He saw an opportunity to design a lingerie store where both males and females would feel comfortable shopping there (Barr). He wanted to create an environment “where it was exciting, a sexy process that would make the men feel comfortable, not perverted.”(Schlossberg). Ever since Roy Raymond sold Victoria’s Secret to the company the Limited in 1982, the company had increased in popularity immensely because through the use of advertisements that, “was able to bring Victoria’s Secret to become a very powerful almost-monopoly in the lingerie market” (“Victoria’s Secret”:Brandopedia). With an extreme growth of popularity, the company expanded its advertising methods with the use of monthly catalogues, annual fashion shows, print advertisements, and most importantly the supermodels. Victoria’s Secret has set an image to make young girls feel insecure about their own bodies because they are so exposed to these kinds
--- “Father Writes Letter To Victoria’s Secret Explaining Why He Doesn’t Want His Daughter To Shop There.” Business Insider. N.p. 25 Mar. 2013. Web. 20. Nov. 2013.
The future of women’s fashion is uncertain—in that shock value is harder to come by with each passing year. There is a concept in fashion that nothing is new, everything has been done before. This theory is coming closer to obvious reality, as fashion shows of recent years have visual throwbacks as late as the Victorian era. Although the direction is not yet decided, it is almost definite that women will use fashion as an important tool for expression and freedom in the future.
... of the smaller women started crawling underneath and rushing the store. Bras and panties were literally flying as the women searched for their size. The store became like a mosh pit at a rock concert. By 7am when I left I passed by Victoria Secret again to see if anything had changed. Panties and bra were covering the floor, there was no organization left at all and workers there looked ill. I left that day with saggy eyes and a few new acquaintances whom happened to be lonely boyfriends like myself.
Polo Ralph Lauren not only owned retail stores, but also under other retailers such as Nordstrom, Macy’s, Dillard’s, Belk, Saks Fifth Avenue, and various other retailers. The unique selling proposition of Ralph Lauren brands go about defining themselves as not like the others, is to develop a positioning that’s intended for a narrower target to make them unique. Most luxury brands fall into this fashion unique style categories. Ralph Lauren Company wants potential customers to know all the ways that they are better than others, and as a result their advertising focuses on product benefits. The result is to grab the attention of their customers. The emotional appeal of this brand is to increase your self esteem and leaves you feeling high class and
Rush through the store, try to avoid human interaction because, God forbid, someone judges another person on their appearance. Grab items necessary for survival then, the dreaded line. The woman, checking out, has a toddler racing about touching everything in its vicinity, an infant with the nastiest death glare, and the woman has to use her seven billion coupons. To distract from the chaos ahead there lies the magazine rack. Full of designer clothes, that are four sizes too small. Celebrities with their new diet plans, and tons of articles about how to look good. All of this to prevent the masses from perceiving someone as an overweight, unattractive, fool. Judith Lorber, a professor emerita of sociology and women’s studies
Luxury industry spreads worldwide; luxury is of an alternate nature in our sources' eyes. It concerns-liberality, be it private or open. Luxury is interfaced to subjective observations of comfort, excellence and a luxurious lifestyle in destination certainty (Dubois and Czellar 2002). The main idea is that of saw incredible quality. The first notion is that of perceived excellent quality. The mental association between luxury and quality is so strong that for some respondents, the two words are almost synonymous. For mass-market items, consumers have many opportunities to judge product or service quality, primarily through multiple purchase and personal consumption experiences. But how can they assess the quality of a luxury good or service that they buy and consume very infrequently, sometimes only once in their lifetime(Dubois, Laurent and Czellar 2001).