Online Marketing Essay

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Recommended: Internet marketing and communication

Introduction
Online marketing is a highly dynamic field that requires a strong foundation if you are to succeed. To be competitive in this field, you need to create a strong foundation by becoming a critical thinker as well as relentlessly creative. While internet marketing is one of the easiest ways to insinuate yourself into your customers home and mind, it is also the most challenging to pull through in such a way that your target audience enjoys the intrusion. If you are looking forward to promote your product via online marketing, you should make sure that your executing strategy is well laid out before you start. This will give you an edge at becoming successful.
Internet marketing will aid you to promote your message through the World …show more content…

What will make your email unique that will make your audience open and actually read it? Or will it just be spammed as the rest of thousands of marketing emails out there? Steve P. Young, a marketing director at Smartshoot, explained how he generated a 70% open rate and a 25% conversion rate.
Steve found out that personalizing the subject line made the customers feel recognized and could not resist the urge of reading the email. A subject line, ‘Hi Jean, See Your Amazing Photos’ would definitely make Jean open and read that email. In the email marketing industry, a 70% email open rate is overly impressive figure provided that the average marketing email open rate is far below 30%.
The other trick is engaging your audience in a conversation by using questions in subject lines. Questions in subject lines are a magnificent way to build a rapport with your audience. Sperry Van Ness, a professional email marketer had email open rates of 30%, which is fairly above the industry average. Sperry believed that the emails were opened by the same subscribers every time and decided to clean up the emailing list. That is when he drafted an email with the subject line ‘Were we boring you?’ To their amazement, the email open rate went up to 50% with an increased conversation …show more content…

However, when executed in the right manner, it is an incredibly powerful tool which can boost your business beyond your expectations.

Online Automation-Balance Automation With Personal Touch
How do you send thousands of individualized emails to your marketing list? Well, you can if you have a whole week to do so, but you do not have such amount of time. This is where online automation comes in handy. The key to success in online automation is maintaining the personal touch.
Online marketing automation maintains a personal touch with your audience as it sends messages depending on the actions of the visitor on your site. This way, you can send thousands of personalized emails by a single click. The beauty of marketing automation software is that it sends emails to the right users at the right time.
The secret behind successful online automation is making use of technology. Instead of using spreadsheet to reach your mailing list, rely on automation tools. The most reputable automation software in the market today includes;
 InfusionSoft
 MailChimp

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