Personal Statement Of A Case Study In Business

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I was born in one of the most prosperous provinces in China - Zhejiang Province. This province has a long business history and many relatives, including my father and uncle, have been running their own businesses since I was young. Because of the growing environment, I chose business as my college major. I fell in love with this field during my first year in college when I took a marketing class. My professor conducted a company case study in the Fast Moving Consumer Goods (FMCG) industry based on numerous statistics. I enjoyed detective fictions in my free time because it gave me satisfaction to examine the complicated evidence and figure out the truth. After that class, I realized that a case study is similar to detective fictions because …show more content…

Firstly, I have a solid background in mathematics scoring very high in the mathematics part of the College Entrance Exam, and placed third in the Statistics final test. Secondly, my academic score was on a sharp ascending curve and ranked in the top 3. During my journey of pursuing excellence, I’ve learned how to execute my plan effectively and efficiently. Moreover, since we were assigned personal presentations and group projects in almost every core curriculum, I seized opportunities to hone my abilities in public speaking, communication and team management. I’ll use the Customer Relationship Management class as an example. Our project involved surveying the service quality of a pharmacy chain that’s similar to CVS in the USA. Facing challenges like experimental design and statistical analysis, we worked as a team. Independently we studied statistical analysis software SPSS, and finally our project placed first out of 12 …show more content…

Courses like Customer-Driven Marketing and Revealing Consumer Insights would enable me to explore the connection with customers, which will benefit my career goals in Brand Marketing. Also, diversified group projects offered throughout the program provide me an opportunity to excel as a leader and manage teams, deadlines and deliverables, which are essential skills in the professional world. Moreover, MSMI combines academic training and on-the-job experience which are lacking in my college education. I firmly believe this combination will enable me to put theories into practice and build a solid and professional foundation for a successful career

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