A Review of Paradise Kitchens Marketing Plan From Appendix A
Paradise Kitchens’ product line includes high-quality, single-serve frozen, easy to fix, and authentic Southwestern/Mexican foods available in the freezer section of certain grocery chains. Their target market is households with approximately one to three people. Often both adults in each household work and have yearly incomes typically averaging above $50,000 each. The households in their target market are generally more experienced, adventurous consumers of Southwestern/Mexican food who seek higher quality products.
Paradise Kitchens uses Product, Price, Place, and promotion strategies to market their Howlin’ Coyotes product line in areas where they can reach their target market.
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Some of the key promotions to be implemented by Paradise Kitchens for their Howlin’ Coyotes product line feature in-store demonstrations, recipes, and coupons. In-store demonstrations enable customers to try the product line and discover the unique flavors without having to spend on the product. Once a customers has tried and liked the product at the demonstration, they would be more likely to purchase the product. Additionally, recipes are coupons are also used to help promote the product line. Recipes show the versatility of the products, while coupons help make the consumers feel they are getting added value when purchasing a product they either already know and love, or have wanted to try but have not.
The final key strategy is the Place (Distribution) Strategy which consists of methods used to put the products in front of your target audience. At the time of writing of this Marketing Plan, the Chili product line was being distributed in (then) present markets through a food distributor. However as sales grow, the company will move from using a food distributor, to a more efficient system of using a broker who will sell the products to retail chains and grocery
The specialty retailer of women's clothes, footwear, and accessories-aimed majority to young teens and women in their twenties, was founded by the the Lawrence brothers-Dan, Frank, and Larry.
Paradise Kitchens, Inc., offers on developing and marketing Howlin’ Coyote Chili, a unique line of single serve and microwavable Southwestern/Mexican style frozen chili products. Paradise Kitchens also provides distinctive, high-quality chili that appeal to and excite contemporary tastes. And to maintain high quality standards, we use effective manufacturing and distribution systems to deliver our products to consumers.
They have promotional activities to increase how many people come to the restaurant and how many people will come again
It still has to launch some sales promotion to keep the existing customers and attract the new customers to try this kind of food. Therefore, the Boiling Crab should stimulate more sales by launching the periodic promotion. For example, every $50 gets five percent discount or free Cajun fired. This promotion may stimulate customers to eat up to $50 because we have to pay more than $50-60 with the number of people more than 3. The promotion can be modified based on each location. In the U.S. market for the restaurant, Yelp is the mandatory choice to draw attention of local people or people living in U.S. more than 1-3 months because whenever people travel to each location in U.S., they have a tendency to look for restaurants from Yelp. Therefore, the Boiling Crab may launch some promotion to encourage customers to check-in and review in each location, so the highest review will push the name of restaurant in the top rank in that location. The owner may offer free soda for each review. Moreover, Twitter, Facebook, and Instagram are the next choices to use to advertise the Boiling Crab because these options are quite popular for U.S. and other countries, like Thailand, Brazil, and Germany. These options help increase the customers both from local and foreigner. The advertising in the social networks is very
... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
All cooking and baking for the fast food will be done in the kitchen facility. This facility will be equipped with computerized deep fryers, commercial freezer and refrigerators, preparation tables, stoves, ovens, and other related equipment. One employee and one chef will be in charge in the kitchen.
wonderful quick meal right in front of you. They show you hands on how to prepare and cook
By following the strategy that I have given, we can monitor the sale of our product. Once we see an increase in revenue, we can increase our advertising campaign to directly penetrate household markets through TV and/or radio. All of these numbers and strategies seem to line up for a successful product.
As noticed earlier, the formulation of a marketing positioning strategy needs dedication and work from the respective strategist, like patience, creativity, ability, imagination and sheer instinct. It also requires awareness that some times, the best strategy might be not to enter the market.
“Marketing plan designs specific action programs that implement the desired strategy” (Walter & Dana, 2007,pp. 50). This marketing plan will look after the company’s vision, mission and values. Then, it will go on to the situation analysis where in it will discuss the competitiveness of the company among the others using the SWOT, PESTEL and Porter’s analysis. Next, it will move on to the objective of the company that will be presented and it will go on to the marketing mix strategies that need to be applied by the company in order to achieve the desired outcomes. Finally, it will present the budget to complete the effectiveness
People think that the price of fast food is cheaper than a home-cooked meal. Although many people like to eat fast food because of it is inexpensive and tasty, the actual price of the fast food is not exactly same like the menu. The price of fast food sounds affordable, but actually it is quite expensive. This is because people are influenced by the fast food restaurant’s advertisement. It illustrates the price of a set of fast food is affordable compared to cooking at home. When people go to the fast food outlet, they realize the price at the bill is not as same as the advertisement stated. The price is even higher than the price stated at the advertisement. Although the fast food advertisement provides the information that the price of fast food is low, the price in the advertisement does not include the tax and tips. On the other hand, cooking at home is much cheaper than eating fast food. It is always affordable, healthier and more emotional fulfillment when eating at home and cooking ingredients compare to eating out (Warner, 2015). The people only need to buy the ingredients and cook it by our own.It is always affordable because people only need to pay ingredients and cook it at home. There are no tax and extra tips! If people prepare their food in large quantities at home, it is more economical than buy several sets of fast food. According to Yeager (2010), “A family that commits to eating at home can save $3000 in one year and eat just as well,” (p. 52). Save and
The main objective was to foster customer retention and loyalty increasing cross-property usage. The number of multi-property guest stays should be increased to 10% from the 5% rate experienced during the last year.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
C1 Marketing Strategy requires Research to find out. Customer Requirements – Is there a market for liqueur ice creams? The Right Products to Develop to Meet Customer Needs – Which? liqueurs would the consumer’s prefer/buy the most? Which product variation is preferred to be used?
After looking at trends in the market and seeing that consumers are becoming more health conscious and the need for food that is easy to prepare it was decide that this product would do well in a consumer market made up of mid and upper mid income families and individuals.