Papua New Guinea Case Study

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Papua New Guinea International Marketing Project

We will focus on the potential for future tourism industry investment opportunities in Papua New Guinea.

Introduction

Papua New Guinea, occupies the eastern half of the island of New Guinea and its offshore islands in Melanesia, a region of the southwestern Pacific Ocean, North of Australia. The capital is Port Moresby. The Western half of New Guinea is a part of Indonesia.

Papua New Guinea is one of the worlds most ethnically and naturally diverse countries in the world. There are more than 800 languages, the population is very rural where only 18% of the population lives in urban centers. This also means that it is one of the countries with the biggest amount of culturally, geographically and natural wealth to be discovered. Additionally there are huge amounts of species that are endemic of Papua New Guinea and many more still to be discovered.

Demographics

Papua New Guinea is one of the ethically most varied countries in the world. There are literally hundreds of different ethic groups that are indigenous to Papua New Guinea. Papua New Guinea has over 820 languages which represents 12% of the worlds total. There are three official languages and one of them is English. The school system and government also uses English as their official language, none the less English is not widely spoken among the population.

Health

Malaria is the main cause of illness and death in Papua new Guinea. There were more than 70000 cases reported in 2003. Additionally Papua New Guinea has the highest amount of HIV and AIDS in the Pacific region. The main reason for this is the lack of awareness about the HIV virus in rural areas. In Papua new Guinea there are seven doctors per 100000 people. ...

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...y would be the following: Authentic, rustic yet comfortable accommodation. A slightly upmarket european style hostel in Port Moresby and additional two more hostels in beautiful natural locations that can be arrived by air in less than one hour all under one brand name. This would provide authenticity, adventure and security to our future customers who would include graduating students and adventure travelers from all around the world. People are always looking for new places to discover and Papua New Guinea has more than enough attributes to have a huge increase of tourism in the future.

We are aware of the limitations and complications that this country has. Nonetheless we consider that this project is viable as it doesn't require a highly skilled workforce and nor is it a big investment. Therefore the upside potential is huge compared to the cost of the project.

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