Panera Bread is a “fast-casual” restaurant that provides a variety of sandwiches, soups, smoothies, and baked goods. They are in between the typical fast food restaurants and the sit down dinning. They offer high quality, healthier products at a fast pace. They are focused on the broad differentiation strategy. They differentiate themselves from their competition in many ways. You can chose to take it to go or sit down and dine in an alluring atmosphere. Some Panera Breads have fireplaces, cozy seating, higher quality furniture and gathering rooms to make you come in and relax or come in and do some work. With an advantage to their competition, Panera has the relaxed atmosphere, quick service, healthier options, at a reasonable price that puts them above others. Some strengths that Panera Bread has over it’s competition is that is provides the high and good quality ingredients to its customers. It also gives these customers a difference dining experience compared to McDonalds and Five Guys just to name two competitors. They have catering, fresh baked goods and quickly prepared foods. They also have a great brand name over the years. They have been able to continue on growing financially over the years. Studies also show that majority of customers are very satisfied with Panera Bread. Some weaknesses that …show more content…
One thing that they could continue to open more Panera Bread’s throughout the United States and spread into more locations in Canada to broaden its market penetration. They could also add new menu items, even if they cost a little more. Try to do more seasonal foods, desserts, and drinks throughout the year as well. Keep Panera Bread as the healthy alternative to fast food and dine in restaurants. Within the past couple of years, consumers are looking into healthier “fast” food, with this push comes more new competition that will arise
With a high turnover, it can mean two things for a company. Panera Bread is either ineffective in
Receiving steady business and making sure customer’s wants and needs are met in the restaurant world is the only way to ensure a successful business. The environments you experience can affect everything. Panera Bread’s comfortable relaxed environment encourages a happy mood which will lead to people continuing to dine with them. Panera Bread is an excellent restaurant and my overall experience was amazing. I will recommend the restaurant to other with no discretion.
Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A "America’s best quick-service restaurant". Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A", their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants in the nation.
Usually, when a person walks into Panera Bread, the first thing that individual will notice is the smell. It often smells like bread or cheese in the store. It is a very pleasant aroma and usually increases the hunger of the person walking in. The store also has very nice staff; it is clear that most Panera Breads treat their employees
The customer wants to believe that their food has the freshest, tastiest ingredients, and Panera Bread does just that through showing the hard work and fresh ingredients that go into Panera Bread salads. The commercial shows people working hard to cut, cook, and piece together every ingredient that make a Panera Salad. The salad is full of fresh, just cooked and cut ingredients, such as: corn, onions, and avocados. The commercial shows the salad being pieced together by hand. Piecing together the salad takes hard work and precision, and showing the hard work that is being put into these salads can allow for the audience to believe that every Panera Bread salad is made with fresh made ingredients. This appeals to a customer’s desire to have their meals made specifically for them. If a customer feels special, they will be more likely to purchase the product.
The Panera Bread Company began in 1981 as Au Bon Pain Co., Inc. Founded by Ron Shaich and Louis Kane, the company thrived along the east coast of the United States and internationally throughout the 1980’s and 1990’s and became the dominant operator within the bakery-café category. In the early 1990’s, Saint Louis Bread company, a chain of 20 bakery-cafes were acquired by the Au Bon Pain Co. Following this purchase, the company redesigned the newly acquired company and increased unit volumes by 75%. This new concept was named Panera Bread. Top management chose to sell their previous bakery-café known as Au Bon Pain Co. due to the financial and managerial needs of Panera. In order for Panera to become the success top management visualized all resources needed to become available for Panera. Panera Bread is now the most successful bakery-café in the category in which there are currently 1,777 bakery-cafes in 45 states and in Ontario Canada (Panera Bread).
Chick-fil-A recognizes that their brand promise starts the minute the customer enters the premises. When a store opens for the first time, the franchised operator doesn’t just see an opportunity to sell his food product, but rather a “chance to interact, build community, and engage with customers and the community at large. We do this in a variety of ways. First and foremost, we strive to provide 2nd Mile Service to each customer. As we work to continuously improve, we want customers to experience something unique. We want to build community and create relationships between our customers and our food, people and restaurants” [3].
Publix Super Markets main objective goes along the lines of becoming the “premier quality food retailer in the world” and they have gone about achieving that goal by focusing on giving the utmost service to its patrons and by building a lifelong relationship with its employees. They have been on the FORTUNE’s “100 Best Companies to Work For” every year since 1998, which is not an easy accomplishment. Slowly they have grown their consumer base and presently own and operate over a thousand stores, include their own distribution centers. The key to success has been to never knowingly disappoint their customer, along with giving back to the community and keeping employees gratified (Publix Asset Management Company, 2014).
According to the Panera Bread website (2011), the company mission is simply “A loaf of bread in every arm.” (para 7). Panera Bread Company is a bakery café that serves specialty sandwiches, gourmet soups, and sweet treats. The founders of Panera, Shaich and Kane, have consistently developed the company around a strategy of growth. The Shaich and Kane initially operated Au Bon Pain; a bakery serving large urban areas.
Pret is so consumer driven that they are consistently updating and perfecting their menu; "We have a very simple principle: If it doesn't take, we stop selling it”. Despite popular belief that fast food workers are unmotivated, Pret has manage to put that rumor to rest. The Pret employees greet consumers with a smile, pay attention to the consumer and perform speedy service. A New York Times coloumist states, “At some fast-food outlets in the city, cashiers might fling your cheeseburger across the counter, Frisbee-style. At Pret, they compliment your
America is a capitalist society. It should come to a surprise when we live like this daily. We work for profit. We’ll buy either for pleasure or to sell later for profit. It should come to no surprise that our food is made the same way because we are what we eat. We are capitalist that eat a capitalist meal. So we must question our politics. Is our government system to blame for accepting and encouraging monopolies?
wonderful quick meal right in front of you. They show you hands on how to prepare and cook
The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial situation and facing growth rates of up to 20% per year in a niche market that has a great growth potential. In the next 7 years the fast-casual market is expected to grow by 500% in sales to a total of $30 billion.
The term “Sandwich Generation” is what some are using to describe those people who, for one reason or another, are ‘sandwiched’ between the need to provide care not only for their own children but also for at least one aging parent. There has been much debate on what classifies someone as being included in such group, and little emphasis on the hardships that accompany the transition between child and caregiver. This paper will discuss the classification that make up the “sandwich generation’ and some of the financial and emotional stress that comes with this new responsibility.
My favorite meal is the chicken fettuccini pasta. I chose this dish because I can never stop eating it. The meal is made up of warm tenderized chunks of chicken, delicate smooth creamy white sauce, and many varieties of sliced up vegetables. However, when I was a child vegetables has always been difficult to eat. It prevented me from enjoying my favorite meal because I would always have to take out the mixed vegetables in the meal. As a child I 've tried avoiding vegetables, but was found throughout the school cafeteria 's food, my mother 's cooking, or many fancy restaurants. There was nowhere to run. Over the years, my mother knew I was struggling to eat vegetables. She worked very hard by coming up with her own recipes in order for me to eat healthy. From mixing in the vegetables into the meals I usually eat or to trick me into eating meat but was actually vegetables. Soon later I came to realize how much effort she has put into the meals. All those hour and hard work my mother put it allowed me to enjoy my favorite meal again.