When buying a salad, one might not think about what their salad is made of, where it comes from, or how it makes them feel. Many people just buy a bowl of soggy green lettuce covered in a mysterious, odd dressing. The ingredients are extremely processed and full of artificial aspects. Also, the salad they buy makes them feel full, nothing else. Panera Bread wants to stump the idea that a salad can only be a bowl of something green. They do this by using their “So Much More Than Green,” commercial. This commercial helps viewers become more aware of their salad options. Panera Bread is using this commercial to persuade viewers to, not just buy their salads, but that their salads are the most colorful and flavorful salads on the market. Through …show more content…
Eating a salad should be no different; the salad should bring you joy, and not just be a boring salad. Panera Bread proves that eating a salad can cause joy through showing the joy their customers feel when eating a Panera Bread salad. Showing the customers enjoyment of Panera Bread salads allows them to persuade an audience that their salads are flavorful, even the most flavorful on the market. Every face in the commercial, that is associated with a Panera Bread salad, has a smile. Seeing the customer that happily scraps the bits of dressing out with bread proves that one would be excited to not just eat, but enjoy, every component of a Panera Bread salad. This allows for their audience to want to purchase their salad because they believe that they will enjoy the salad just as much as the face on the …show more content…
The customer wants to believe that their food has the freshest, tastiest ingredients, and Panera Bread does just that through showing the hard work and fresh ingredients that go into Panera Bread salads. The commercial shows people working hard to cut, cook, and piece together every ingredient that make a Panera Salad. The salad is full of fresh, just cooked and cut ingredients, such as: corn, onions, and avocados. The commercial shows the salad being pieced together by hand. Piecing together the salad takes hard work and precision, and showing the hard work that is being put into these salads can allow for the audience to believe that every Panera Bread salad is made with fresh made ingredients. This appeals to a customer’s desire to have their meals made specifically for them. If a customer feels special, they will be more likely to purchase the product.
Panera Bread has also been very adamant about pushing for clean, fresh ingredients. Panera Bread promised, in 2014, to make all of their menu “clean,” by the end of 2016. This means that their food has no artificial preservatives, sweeteners, flavors, or colors (Panera Bread). This clean food also allows for the customer to be persuaded that their health is cared for by the company. The flaw of using this “clean” method for advertising their food and ingredients is that many customers might remember Panera Bread
These emotions are: the need for affiliation, to satisfy the viewers’ curiosity, and to tap into physiological needs. The obvious one being on the need and wanting for food as we see a commonly beloved food in guacamole and tortilla chips. The other we are so curious throughout the entire advertisement to what their “secret” is that is being let out. In viewing the commercial, consumers are curious about what they are speaking of. We discover at the end that the product is a delicious food derived from the avocado (guacamole).
The term “fast-food” is usually distinguished by food served very quickly to a customer by drive-through or carry-out. Fast-food restaurants are highly associated with low-cost and malnutrition foods with brief consumer and employee interaction, and below average cleanliness based on restaurant health inspection reports. Chick-fil-A has changed the usual perception of fast-food restaurants. Rather than burgers and potato fries, Chick-fil-A serves chicken sandwiches and waffle fries. Chick-fil-A also shows their appreciation for employee to customer relations, rather than ignoring the social aspect of serving customers when operating at a fast pace. Chick-fil-A’s menu selection, customer interaction, and clean eating
Don’t feel like cooking tonight or going for carry out, no problem have a Marie Callender’s Turkey Pop Pie or maybe something exotic like P. F. Chang’s Mongolian Style Chicken. No matter what may satisfy your taste buds if it can be found in your freezer or pantry chances are it’s one of ConAgra’s various brands. ConAgra’s Foods brands can be found in most American’s households. With their commitment to provide products that deliver outstanding taste, nutrition and value ConAgra have created ways to improve sustainable business practices and create innovative programs that deliver on their promise of being a leading corporation. By developing organizational structures ConAgra Foods has influenced employee’s to maximize their full potential, develop group cohesiveness, and embrace the inclusion of diversity in the workplace ConAgra is able to provide
...g statistics about the public’s health and make the future seem bleak, “the lifespan is shortening for new American children” (Pastor) and “ one in three children born after the year 2010 will develop type II diabetes” (Pastor). Pastor says that he is shocked by the impact and wants to break away from the cycle created. In his closing statements he convinces the audience to break away from the cycle away as well, by drawing on the seeds he planted with pathos, ethos, and logos. The film was well made and addressed all the issues of “organic” food and well informed the audience of what is occurring. Next time, an audience member goes to the supermarket to buy food they will probably remember what their children will look like in twenty years if they don’t take a more “organic” approach to their lives.
...les, “was this specific Panera Bread hiring,” she referred me to a manager. The manager I spoke with, Rob a fair skin man dressed in business casual explained to me the restaurant are accepting applications. Panera Bread’s commonality and convenience is a plus in the business world; restaurants spend thousands of money on advertising and broadcasting. How many people have seen Panera Bread commercials?
Pret is more upscale than its competition but everything comes standard, so you can’t control the condiments. Many of competitors believe that fresh means made-to-order. Panera Bread, one of Pret’s biggest competitions, is well known through the New York City area. Panera Bread advertisement their products and offer hot food made to order. Even though the line can get long the customers do not mind the long wait knowing that their food is precisely the way they want it done. These intense competitions can entice Pret’s consumers away with personalized. For an upscale chain, prices start at $3.50 for a smaller proportion. Pret is only found in dense urban area does not appeal similar to Panera, which could be found in rural settings. But Pret stands out from the competition with their fresh food, customer service and charity
Hungry for Change is a thought provoking documentary produced by James Colquhoun and Laurentine ten Bosch that delves into the implications of eating a modern diet. Using pathos, facts and figures, and association, Hungry for Change delivers a meritorious performance that engages viewers and leaves them questioning their own diet and lifestyle choices. The film’s use of rhetorical and advertising strategies and its ability to captivate viewers make this an effective, life changing documentary.
Americans are constantly facing obstacles to healthy eating. Obesity is something that is growing rapidly in the United States. Some Americans argue that fast-food restaurants play a major role in obesity. In “Preventing Obesity” Barbara Mantel states, “Four of the companies — Cadbury, Coca-Cola, Hershey and Mars — pledge not to advertise any food and beverage products on programming for children younger than 12, and the remaining firms pledge that 100 percent of their children's advertising would be for self-designated ‘better-for-you’ products ” (805-806). Whenever children see a junk-food or candy commercial they are instantly attracted to it, it might be because of how colorful they are or the usual toy they receive when they buy kids
The vision of Panera was to make Panera Bread a nationally recognized brand name as well as becoming the dominant restaurant operator in upscale, quick-service dining. The top management believed for their vision to become a reality they must depend on being better than the guys across the street. In addition Panera wanted to offer a unique dining experience at Panera so attractive that customers are passing by other fast casual restaurants to dine at their nearest Panera Bread Company. Management further implemented this strategy by following a blueprint for attracting and retaining customers. This blueprint called, Concept Essence underpinned Panera’s strategy and embraced several themes that, taken togethe...
Fast Food Nation exposes the food industry’s increased use of artificial ingredients and flavorings.”Open your refrigerator, your freezer, your kitchen cupboards, and look at the labels on your food. You’ll find “natural flavor” or “artificial flavor” on just about every list of ingredients.” Said an Excerpt from Fast Food Nation itself. This strengthens Eric’s emphasis on getting people
Panera Bread Company is a bakery-café that serves specialty sandwiches, gourmet soups, and sweet treats. The founders of Panera, Shaich and Kane, have consistently developed the company around a strategy of growth. The Shaich and Kane initially operated Au Bon Pain; a bakery served large urban areas. Seeking to extend into other markets, the pair obtained St. Louis Bread Company, seeing the benefits of acquiring an already established enterprise. The niche market that Au Bon Pain had enjoyed previously, had become a strategic weakness as it became limiting. The bakery-café culture developed in the St. Louis Bread Company was too costly to implement at the Au Bon Pain locations. Shaich, the remaining founder, sold Au Bon Pain which left no debt and cash reserves to expand the St. Louis Bread Company, known as Panera Bread Company outside the St. Louis area.
The success of Panera’s competitive strategy is based on the company’s ability to create value for customers, effectively expand their reach through new locations, and their ability to exercise financial control of their operations. Panera has created a valuable experience for their customers by combining the casual atmosphere of a coffee shop with the quality of a sandwich shop and the expedited service of a fast food establishment. Furthermore, Panera experienced incredible progress from 1999 to 2003 based on their well planned growth strategy. The company avoided the limited growth experienced by restaurants in urban areas by strategically placing their new locations in areas that were pre...
In the past few years, the sandwich market has gained incredible popularity in the American culture. As the fast food landscape continues to...
The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial situation and facing growth rates of up to 20% per year in a niche market that has a great growth potential. In the next 7 years the fast-casual market is expected to grow by 500% in sales to a total of $30 billion.
In order for a company to prosper and grow, some look to new products and packages, new uses and/ or new markets. A few of the companies featured used their ingredients as a marketing tool; while others utilized their appealing catch phrases as the main tool in their marketing scheme. Often, during this type of product propaganda many is revealed about the company; while the product itself is tucked behind the hype and flashy words of the companies’ marketing geniuses. The companies featured in this module seem to stick to certain trends such as marketing to one group of the population. Of the marketing schemes that arise include, targeting children and using the “mommy, buy me that” factor, the “on the go” American, the creative individual, and women who want to eat and feel good about themselves doing it. Many of these strategies seem to work however, one might want to reflect on the truth behind this propaganda. Nevertheless, marketers need not fret about if they are stretching the truth or not; all that matters is if the product sells.