PMH Implementation Plan Essay

In order to cope up with the rising consumerism as well as globalization, the business needs of the many industries such as the healthcare, are fluctuating. Additionally, as medical technologies are improving healthcare organizations need to integrate those futuristic needs (Arab et al., 2014). One such successful approach needed by PMH is to implement a viable strategic plan that could incorporate the various aspects of both the market analysis as well as the SWOT analysis.

Recruitment of Healthcare Providers

To overcome the biggest weakness faced by PMH, which is the physician shortage issue, it needs to generate certain initiatives that could further help in both recruiting and retaining physicians at PMH (CSU, 2016). One of the most commonly

Firstly, it provides a financial incentive to its medical students, such as a loan repayment plan if they are willing to work for a rural hospital like PMH (Stretton & Bolon, 2009). Also, by collaborating with a medical school PMH will resolve their under staff issue for its hospital or the new satellite clinic, as PMH will get their medical staff and the medical institution will have their student gain hands on medical experience (Stretton & Bolon, 2009). Furthermore, PMH can overcome their technology issue, by having access to the school’s latest technologies as well as research when in need. Lastly, the students who are genuinely passionate to work in a rural setting can solidify their futuristic goals by gaining firsthand experience and insights of a rural clinic through PMH (Stretton & Bolon,

There is even a stronger need to add technological advancements as one of the marketing strategies, after the passage of the Health Information Technology for Economic and Clinical Health (HITECH) Act (Arab Kash et al., 2014). One such digital technology that shall be adapted by PMH in order to have a successful satellite clinic is the tele-health technologies (Hailey, 2005). As per Hailey (2005), it is expected to expand vigorously over the next decade or more. Additionally, with the readily available Internet and mobile technology, healthcare is starting to rely more and more on remotely access techniques that could provide healthcare services even in rural areas (Phillips, 2015). Also, with the increasing chronic illnesses and the aging population, innovative tools like tele-health, tele-medicine, or mHealthcare all serve as innovative solutions to the current healthcare problems (Phillips,