Kaiser Permanente: SWOT Analysis Of Kaiser Permanente

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SWOT Analysis Strengths Brand Name: Our strong brand name is a major strength of Kaiser Permanente. Although we have do not have many established markets throughout the Southeast, customers, consumers, providers, regulators, and insurers would still recognize the value of Kaiser Permanente. The value associated with our brand name is an easily defendable qualitative factor, so competing organization would have a difficult time overcoming it. Innovative Culture: Our innovative culture would help us produce unique products and services to meet the needs of customers/ consumers needs. Also, our innovative culture would attract providers in the area. The Kaiser Permanente culture also promotes organizational learning through in-house journal, …show more content…

The region’s labor market is already tightening, as a result of which competition for skilled healthcare professionals is increasing. Kaiser Permanente would have to compete with the existing hospitals in recruiting and retaining qualified management and staff personnel responsible for the day-to-day operations of each of its hospitals and physician practices, including nurses and other non-physician healthcare professionals. The scarcity of nurses and other medical support personnel in the region presents a significant operating issue. This shortage may require Kaiser Permanente to enhance wages and benefits to recruit and retain nurses and other medical support personnel, recruit personnel from foreign countries, and hire more expensive temporary personnel. Competition for skilled healthcare professionals may lead to a further increase in Kaiser Permanente’s wage …show more content…

Bernard, and Jefferson parishes is already oversaturated. The costs of entering this market, including environmental risk, are greater than the benefits, and do not meet the minimum requirements for the application of the Kaiser Permanente model. We would not answer the value proposition because our product; health care, health providers, and health insurance would not benefit our customers; regional patients; in less time, less money, or better healthcare. Based on a thorough analysis of the region, Kaiser Permanente could not improve health outcomes at reduced costs. In conclusion, our recommendation is for Kaiser Permanente not to enter at this

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